When two paradigms meet: Does evaluative learning extinguish in differential fear conditioning?

Contemporary theories of Pavlovian conditioning propose a distinction between signal learning (SL), in which a conditioned stimulus (CS) becomes a predictor for a biologically significant unconditioned stimulus (US), and evaluative learning (EL), in which the valence of the US is transferred to the CS. This distinction is based largely on the different susceptibilities of EL and SL to extinction. This study compared the extinction of indices of EL (online valence ratings) and SL (US-expectancy ratings and skin conductance responses, SCRs) in a differential fear conditioning design using complex CSs. Only half of the participants gave online valence ratings, allowing us to confirm that online valence measurement did not influence SCRs. In line with the distinction between EL and SL, SCRs extinguished rapidly while valence ratings showed resistance to extinction. US-expectancy ratings, however, were not distinguishable from valence ratings indicating that verbal indicators of EL and SL share a similar time course.     

Evaluative Concerns and Personal Standards Perfectionism: Self-esteem as a Mediator and Moderator of Relations with Personal and Academic Needs and Estimated GPA

We examined the mediational role of self-esteem in the relation between evaluative concerns (EC) and personal standards (PS) perfectionism, and measures of personal concerns, academic concerns, and estimated grade point average (EGPA) in 386 university students. Self-esteem partially mediated the relation between EC perfectionism and students’ personal and academic concerns. EC perfectionism was a weak predictor of EGPA. PS perfectionism was not related to academic concerns. Although PS was associated with personal concerns both directly and indirectly through low levels of self-esteem in women only, these findings did not hold when controlling for EC perfectionism. PS perfectionism had a direct positive relation with EGPA. Neither PS nor EC perfectionism interacted with self-esteem to predict unique variance in personal or academic concerns or EGPA. The results are consistent with our view that a perfectionism dimension that is primarily maladaptive can be distinguished from a dimension that can be adaptive. The implications for research and treatment are considered.

On the predictive validity of indirect attitude measures: Prediction of consumer choice behavior on the basis of affective priming in the picture-picture naming task

Recent studies have revealed that robust and replicable affective priming of naming responses can be obtained when pictures are used as primes and targets. The aim of the present research was to examine the predictive validity of affective priming effects that are obtained with the picture-picture naming task. In two studies that were modeled after [Karpinski, A., & Hilton, J. L. (2001). Attitudes and the Implicit Association Test. Journal of Personality and Social Psychology, 81, 774-778], we observed that individual difference scores that are obtained with the naming task exhibit good predictive validity. Both practical and theoretical implications of this finding are discussed.     

Implicit and explicit evaluations of a mass media physical activity campaign: Does everything get better?

The purpose of this research was to evaluate a population level mass media campaign using implicit (i.e., automatic) and explicit (i.e., non-automatic) measures of evaluations and to determine if discrepant or summed evaluations were associated with endorsing campaign objectives: that physical activity can improve relationship-related, mind-related, or body-related outcomes. Participants (N = 1600) completed an online survey which included a single-category implicit association task that measured more automatic or implicit evaluative responses of images from the campaign. The survey also included questions assessing prompted awareness of the campaign, explicitly measured evaluations of the advertisements, and evaluations of whether participating in physical activity makes one’s relationships, mind, or body better. Results showed participants who rated the advertisements as more appealing exhibited more positive implicit evaluations of the campaign. Evaluating the ads as offensive was negatively related to explicit evaluations of whether physical activity makes relationships, mind, or body better; past behaviour and sum and discrepancy scores were positively related to endorsing relationship, mind, and body outcomes. By including implicit evaluation of a playful and creative campaign designed to influence perceptions of what physical activity can make better, this research highlighted that campaign creators should carefully consider what to include. Discrepant evaluations may indicate benefits that could be highlighted because evaluation of them is more amenable to change. Based on current findings, one possible focus of such campaigns may be the relationship-related benefits of PA.     

Attribute conditioning: Changing attribute-assessments through mere pairings

We propose Attribute Conditioning (AC) as a form of learning that refers to changes in people's assessment of stimuli's (CSs) attributes due to repeated pairing with stimuli possessing these attributes (USs). We review the available evidence and, based on this review, delineate three open questions and investigate them experimentally: a) the moderating role of CS-US similarity; b) the possibility of blocking; and c) the possibility of extinction. Five experiments conditioned health and athleticism. We measured AC effects on direct and indirect dependent variables (direct ratings and semantic misattribution). Experiment 1 shows that CS-US feature similarity does not moderate AC. Experiments 2 and 3 show that AC effects are insensitive to blocking; and Experiments 4 and 5 show that AC effects are resistant to extinction. These five experiments show that AC depends on CS-US contiguity, but not on CS-US contingency. Thereby, the study establishes AC as a simple learning phenomenon describing how people, stimuli, and concepts acquire specific attributes in people's minds due to mere pairings.     

Of two minds or one? A registered replication of Rydell et al. (2006)

ABSTRACT

Evaluative conditioning (EC) is proposed as a mechanism of automatic preference acquisition in dual-process theories of attitudes (Gawronski, B., & Bodenhausen, G. V. (2006). Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change. Psychological Bulletin, 132(5), 692–731. doi:10.1037/0033-2909.132.5.692). Evidence for the automaticity of EC comes from studies claiming EC effects for subliminally presented stimuli. An impression-formation study showed a selective influence of briefly presented primes on implicitly measured attitudes, whereas supraliminally presented behavioural information about the target person was reflected in explicit ratings (Rydell, R. J., McConnell, A. R., Mackie, D. M., & Strain, L. M. (2006). Of two minds forming and changing valence-inconsistent implicit and explicit attitudes. Psychological Science, 17(11), 954–958. doi:10.1111/j.1467-9280.2006.01811.x) This finding is considered one of the strongest pieces of evidence for dual process theories (Sweldens, S., Corneille, O., & Yzerbyt, V. (2014). The role of awareness in attitude formation through evaluative conditioning. Personality and Social Psychology Review, 18(2), 187–209. doi:10.1177/1088868314527832), and it is therefore crucial to assess its reliability and robustness. The present study presents two registered replications of the Rydell et al. (2006) study. In contrast to the original findings, the implicit measures did not reflect the valence of the subliminal primes in both studies.     

What you see is what will change: Evaluative conditioning effects depend on a focus on valence

This study investigated whether evaluative conditioning (EC) effects depend on an evaluative focus during the learning phase. An EC effect is a valence change of an originally neutral stimulus (conditioned stimulus or CS) that is due to the former pairing with a positive or negative stimulus (unconditioned stimulus or US). In three experiments, the task focus during the conditioning phase was manipulated. Participants judged CS–US pairings either with respect to their valence or with respect to another stimulus dimension. EC effects on explicit and implicit measures were found when valence was task relevant but not when the non-valent stimulus dimension was task relevant. Two accounts for the valence focus effect are proposed: (1) An additional direct learning of the relation of CS and evaluative responses in the valence focus condition, or (2) a stronger activation of US valence in the valence focus condition compared to the non-valent focus condition.     

The effect of evaluation on co-occurrence memory judgement

Three experiments tested the effect of an attitude towards an object on the memory judgement of whether this object co-occurred with positive versus negative stimuli. We induced positive or negative attitudes towards novel male stimuli, and paired each man with an equal number of positive and negative animals. In a memory test, participants reported more co-occurrences of same-valence man/animal pairs than opposite-valence pairs. This valence-compatibility effect occurred even when attitudes were induced after the pairing (Experiment 1), when participants knew that each man occurred with an equal number of positive and negative animals (Experiment 2), and in reports of clear memory of pairs that did not co-occur (Experiment 3). The present findings suggest that evaluation causes illusory correlation even when the co-occurring stimuli are not traits or behaviours attributed to the attitude object. The results question the validity of co-occurrence memory judgements as measures of co-occurrence awareness in evaluative conditioning (EC) research.     

An adaptive-learning approach to affect regulation: Strategic influences on evaluative priming

An adaptive cognition approach to evaluative priming is not compatible with the view that the entire process is automatically determined by prime stimulus valence alone. In addition to the evaluative congruity of individual prime–target pairs, an adaptive regulation function should be sensitive to the base rates of positive and negative stimuli as well as to the perceived contingency between prime and target valence. The present study was particularly concerned with pseudocontingent inferences that offer a proxy for the assessment of contingencies from degraded or incomplete stimulus input. As expected, response latencies were shorter for the more prevalent target valence and for evaluatively congruent trials. However, crucially, the congruity effect was eliminated and overridden by pseudocontingencies inferred from the stimulus environment. These strategic inferences were further enhanced when the task called for the evaluation of both prime stimuli and target stimuli.     

Culture of honour theory and social anxiety: Cross-regional and sex differences in relationships among honour-concerns,social anxiety and reactive aggression

According to the Appraisal-Tendency Framework (Han, Lerner, & Keltner, 2007), certainty-associated emotions increase risk taking compared with uncertainty-associated emotions. To date, this general effect has only been shown in static judgement and decision-making paradigms; therefore, the present study tested the effect of certainty on risk taking in a sequential decision-making task. We hypothesised that the effect would be reversed due to the kind of processing involved, as certainty is considered to encourage heuristic processing that takes into account the emotional cues arising from previous decisions, whereas uncertainty leads to more systematic processing. One hundred and one female participants were induced to feel one of three emotions (film clips) before performing a decision-making task involving risk (Game of Dice Task; Brand et al., 2005). As expected, the angry and happy participants (certainty-associated emotions) were more likely than the fearful participants (uncertainty-associated emotion) to make safe decisions (vs. risky decisions).