Positive and negative associations underlying ambivalent attitudes

In two studies, we compared the strength of positive and negative associations of ambivalent attitudes to those of nonambivalent attitudes. In Study 1, results from an implicit association task showed that, in contrast to nonambivalent attitudes, ambivalent attitudes were characterized by strong positive and negative associations. In Study 2 responses to ambivalent attitude objects were faster following a positive as well as following a negative prime, compared to a non-word prime, whereas for neutral attitude objects prime type did not influence response times. Results provide direct evidence for the assumption that both positive and negative associations of ambivalent attitudes are relatively strong. Implications for attitude strength and attitude structure are discussed.     

泛文化的自尊——基于中国大学生的研究证据

过去一直认为,自尊是人类普遍的需要,是泛文化的。但是,过去十多年来,这一观点受到严重挑战。其主要理由是许多跨文化的研究显示集体主义文化下个体的自尊显著低于西方,少有自我促进的迹象。但是,几乎所有这样的证据都是来自自陈式测量。由于自陈式测量难以避免自我展现（Self-presentation）或社会期许（Social Desirability）的影响,并且严重依赖于个体的自我报告,本研究采用新的能够防止社会期许的影响并能触及无意识的内隐测量——阈下评价性启动（Subliminal Evaluative Priming）程序,对中国大学生的自尊进行了研究。结果发现中国大学生对自我持有显著的积极、肯定的评价,中国人存在内隐自尊。这表明,集体主义文化下的个体的自尊需要是存在的,只是以内隐的方式表现或在自我展现的影响最小化后表现出来。这一发现和自尊的泛文化论是一致的     

Conceptual priming with pictures and environmental sounds

A series of experiments was conducted to examine conceptual priming within and across modalities with pictures and environmental sounds. In Experiment 1, we developed a new multimodal stimulus set consisting of two picture and sound exemplars that represented 80 object items. In Experiments 2, we investigated whether categorization of the stimulus items would be facilitated by picture and environmental sound primes that were derived from different exemplars of the target items; and in Experiments 3 and 4, we tested the additional influence on priming when trials were consolidated within a target modality and the inter stimulus interval was lengthened. The results demonstrated that target categorization was facilitated by the advanced presentation of conceptually related exemplars, but there were differences in effectiveness when pictures and sounds appeared as primes.     

Social priming of dyslexia and reduction of the Stroop effect: What component of the Stroop effect is actually reduced?

Recently, Goldfarb, Aisenberg, and Henik (2011) showed that in a manual format of the Stroop task, dyslexia priming eliminates the normal magnitude of the interference-based Stroop-like findings otherwise exhibited by individuals participating in such research. Goldfarb et al. (2011) consequently concluded that the effect of word reading in a Stroop task (i.e., one automatic behavior) can be effectively controlled through an automatic instruction “do not read” (i.e., another automatic behavior). The present study further investigated these ideas by examining when and how dyslexia priming controls different processes involved in a Stroop task. To this end, the original finding was first replicated (Experiment 1) and subsequently extended to the vocal (instead of manual) response modality to examine whether previously reported eliminations of the Stroop effect persist with this response format (i.e., format producing larger Stroop effects). Since past work (e.g., Augustinova & Ferrand, 2012a; Brown, Joneleit et al., 2002; Ferrand & Augustinova, 2013) had suggested that various interventions were likely to reduce (rather than eliminate) the interference-based Stroop-like findings with vocal responses, a further aim of these experiments was to identify the component of these findings that dyslexia priming actually reduces. To this end, the effects of this intervention were examined in a more fine-grained variant of the Stroop task that distinguished between interference resulting from task-irrelevant processes involved in computing the lexical and semantic representations of the word (i.e., a written distractor to ignore) and task-relevant processes involved in the selection of a response (i.e., a color target to name) that are both involved in this task. In line with our past work (e.g., Augustinova & Ferrand, 2012a; Ferrand & Augustinova, 2013), the results of two experiments (Experiments 2 and 3) showed that in the vocal format, dyslexia priming reduces but does not eliminate the normal magnitude of the interference-based Stroop-like findings and that this reduction is solely due to the control of processes involved in the selection of a response (i.e., a color target to name) – processes that are known to be controllable in this format (Ferrand & Augustinova, 2013). Given that in this format, dyslexia priming had no effect on task-irrelevant processes involved in computing the lexical and semantic representations of a written distractor to be ignored – processes that are known to be automatic – further implications for the control of automatic processes via dyslexia priming are considered and an interpretation in terms of a unitary control mechanism for both the manual and vocal formats is proposed.     

Integrating the Automatic and the Controlled: Strategies in Semantic Priming in an Attractor Network With Latching Dynamics

Semantic priming has long been recognized to reflect, along with automatic semantic mechanisms, the contribution of controlled strategies. However, previous theories of controlled priming were mostly qualitative, lacking common grounds with modern mathematical models of automatic priming based on neural networks. Recently, we introduced a novel attractor network model of automatic semantic priming with latching dynamics. Here, we extend this work to show how the same model can also account for important findings regarding controlled processes. Assuming the rate of semantic transitions in the network can be adapted using simple reinforcement learning, we show how basic findings attributed to controlled processes in priming can be achieved, including their dependency on stimulus onset asynchrony and relatedness proportion and their unique effect on associative, category‐exemplar, mediated and backward prime‐target relations. We discuss how our mechanism relates to the classic expectancy theory and how it can be further extended in future developments of the model.     

Attenuating depletion using goal priming

This research examines how goal priming can attenuate the depletion effect. Using different self-control goals (i.e., savings and healthy eating) and different measures of self-control ability (i.e., willingness to buy and actual consumption), this study reveals that when people were primed with cues related to a self-control goal and then depleted, the effect of depletion on a subsequent self-control task (related to the primed goal) became attenuated. Also, depleted people, relative to nondepleted people, reported a lower level of commitment to a self-control goal; however, when cues related to a self-control goal were primed, their level of goal commitment increased, weakening the depletion effect. This research clarifies questions related to the process underlying depletion, while highlighting the importance of goal commitment (a measure of motivation) in understanding depletion.     

Real men are made,not born! Incidental exposure to energy drinks may promote men's tolerance of physical pain

The energy drink market has grown exponentially since the debut of Red Bull. Advertising of energy drinks tends to reinforce an emphasis on masculine identification. However, no previous study has addressed the symbolic effect of energy drinks on pain tolerance, that is, a particular masculine characteristic. We conducted a priming‐based experiment to show that energy drink primes elevated men's pain tolerance. Induced conformity to masculinity norms mediated the priming effect of energy drinks on pain tolerance. These findings suggest that mere reminders of masculinity‐related products can lead men to behave accordingly in seemingly irrelevant domains (i.e., pain tolerance). Besides distraction and placebo treatment, the connection between a symbolic masculinity prime and greater tolerance of pain may shed lights on an alternative route for pain control.     

Boundary conditions for the influence of unfamiliar non-target primes in unconscious evaluative priming: The moderating role of attentional task sets

Evaluative priming by masked emotional stimuli that are not consciously perceived has been taken as evidence that affective stimulus evaluation can also occur unconsciously. However, as masked priming effects were small and frequently observed only for familiar primes that there also presented as visible targets in an evaluative decision task, priming was thought to reflect primarily response activation based on acquired S–R associations and not evaluative semantic stimulus analysis. The present study therefore assessed across three experiments boundary conditions for the emergence of masked evaluative priming effects with unfamiliar primes in an evaluative decision task and investigated the role of the frequency of target repetition on priming with pictorial and verbal stimuli. While familiar primes elicited robust priming effects in all conditions, priming effects by unfamiliar primes were reliably obtained for low repetition (pictures) or unrepeated targets (words), but not for targets repeated at a high frequency. This suggests that unfamiliar masked stimuli only elicit evaluative priming effects when the task set associated with the visible target involves evaluative semantic analysis and is not based on S–R triggered responding as for high repetition targets. The present results therefore converge with the growing body of evidence demonstrating attentional control influences on unconscious processing.     

The rise and fall of the Pacquiao Effect: Contrastive priming and national identification

We demonstrate in a series of field and controlled experiments that assimilative and contrastive priming effects can be observed in the pattern of self‐concept change in response to a major cultural event. Study 1 used the brief implicit association test (BIAT) to measure national identification of Filipinos online across a period of time that encompassed a national sporting event. The pattern of scores support the hypothesis that while people who were ambivalent about identifying with Filipino concepts exhibited an assimilation effect (i.e. a slight rise in identification after the fight), people who already highly identified with being Filipino experienced a contrast effect (i.e. a slight drop in identification). Study 2 replicated this result five months later with a new sample and ruled out several possible alternative hypotheses. A subsequent controlled experiment and a qualitative investigation consistently supported the hypothesis that the pattern observed in the previous studies is more consistent with assimilative and contrastive priming effects rather than disidentification.     

Attention‐shift vs. response‐priming explanations for the spatial cueing effect in cross‐modal tasks

The task‐irrelevant spatial location of a cue stimulus affects the processing of a subsequent target. This “Posner effect” has been explained by an exogenous attention shift to the spatial location of the cue, improving perceptual processing of the target. We studied whether the left/right location of task‐irrelevant and uninformative tones produces cueing effects on the processing of visual targets. Tones were presented randomly from left or right. In the first condition, the subsequent visual target, requiring response either with the left or right hand, was presented peripherally to left or right. In the second condition, the target was a centrally presented left/right‐pointing arrow, indicating the response hand. In the third condition, the tone and the central arrow were presented simultaneously. Data were recorded on compatible (the tone location and the response hand were the same) and incompatible trials. Reaction times were longer on incompatible than on compatible trials. The results of the second and third conditions are difficult to explain with the attention‐shift model emphasizing improved perceptual processing in the cued location, as the central target did not require any location‐based processing. Consequently, as an alternative explanation they suggest response priming in the hand corresponding to the spatial location of the tone. Simultaneous lateralized readiness potential (LRP) recordings were consistent with the behavioral data, the tone cues eliciting on incompatible trials a fast preparation for the incorrect response and on compatible trials preparation for the correct response.