A test of the self-perception explanation of the effects of rewards on intrinsic interest

An experiment was conducted to test the proposition that rewards undermine or enhance intrinsic interest in a task to the extent that individuals interpret their behavior as being motivated by the reward. It was predicted that when subjects were denied the opportunity to develop and confirm this attribution, rewards would not produce an undermining effect, but rather would enhance dispositions and behavior. Subjects were recruited to evaluate a new sugar-free soft drink. Two levels of incentives (reward-no reward), two levels of examination (opportunity-no opportunity), and three levels of outcome (good-neutral-poor) were employed. The results support the prediction that an incentive's effect depends on the examination opportunity. In the examination condition, rewarded subjects attributed their behavior more to external factors than did unrewarded subjects, but gave more negative product evaluations only after tasting it. In the no examination condition, there were no differences in the attributions made by rewarded and unrewarded subjects, and rewarded subjects were more positively disposed toward the product both before and after tasting it. These results are explained as a consequence of two properties of rewards, enhancement through reinforcement and undermining through discounting, and of hypothesis-testing processes.     

Social influence on attitudes and on anchoring of congeneric attitude scales

Criteria for distinguishing between attitude and response scale effects in “after-only” studies of source-recipient discrepancy were developed and applied in two experiments. These criteria refer to congeneric scales (i.e., multiple measures of the the same property, which may differ in origin, unit, and reliability). Persuasive information may function as a scale anchor, in which case it is expected to affect only that response scale to which it directly pertains. Alternatively, it may convice recipients to change attitudinal positions, and produce effects on all congeneric scales. In one experiment, the self-proclaimed leniency-sternness of a presiding judge in a manslaughter case was varied along with the sentence he imposed and his trustworthiness. In the second study, only the sentence was manipulated, while both leniency ratings and sentencing were measured as dependent variables. Both analyses revealed support for the response scale interpretation, in that effects were observed only on those scales that were directly manipulated.     

Attitudinal qualities relating to the strength of the attitude-behavior relationship

A study was conducted to examine the relation between each of several attitudinal qualities and attitude-behavior consistency. Subjects' attitudes toward volunterring to participate in psychological research were assessed. The number of experiments in which each subject volunteered to participate was employed as the measure of behavior. Attitude-behavior consistency was significantly related to (1) the amount of direct experience upon which the subject's attitude was based (specifically, the number of experiments in which the subject had previously participated), (2) the degree of certainty with which the attitude was held, and (3) how well-defined the subject's attitude was, as measured by the width of his latitude of rejection. These three attitudinal qualities were significantly intercorrelated, suggesting that direct experience with an attitude object may produce an attitude that is both better defined and more confidently held than an attitude formed through more indirect means.     

Sexual arousal and interpersonal evaluations

In an attempt to reconcile conflicting results concerning the effects of sexual arousal on interpersonal evaluations, hypotheses based on adaptation level, arousal-need gratification, and labeling of arousal explanations were tested. The variables of sexual arousal, technique of stimulus material presentation, physical attractiveness of the original stimulus female, and physical attractiveness of the final target person being judged were manipulated in a 2 × 2 × 2 × 2 design. A significant three-way interaction (Arousal × Stimulus Attractiveness × Target Attractiveness) obtained on all measures of interpersonal evaluation was interpreted as supporting a labeling of arousal explanation. It is suggested that subjects first interpret their arousal as being caused by their attraction toward the stimulus person. The characteristics of the stimulus person then become a factor used by subjects when they subsequently make judgments of target females. The adaptation-level and arousal-need gratification hypotheses were not supported.     

Involuntary memory and the development of retrieval skills in young children

An incidental memory paradigm was used to study involuntary encoding processes and voluntary retrieval strategies in children's memory. Preschool (mean age: 4 years, 4 months) and kindergarten (mean age: 5 years, 10 months) children sorted pictures according to their color or category membership, and then received either a recall test (Experiment 1) or a recognition test (Experiment 2). Better retention of category- than color-sorted items was observed for kindergarten children in free recall, preschool and kindergarten children in cued recall, and neither group in recognition. These results were interpreted in terms of the retrieval strategies used by children in each of the memory tasks. The importance of distinguishing between voluntary and involuntary memory processes, and between acquisition and retrieval, in studies of depth-of-processing was emphasized. Developmental differences in performance appear to derive primarily from the role of voluntary search strategies in retrieval, rather than from age differences in involuntary encoding processes.     

The effects of observation on emotional arousal and affiliation

This study assessed the influence of anticipated experimenter surveillance during the performance of a painful or potentially embarrassing act on affiliative preferences before engaging in that act. As predicted, there was an overall preference for isolation when the act to be performed was embarrassing, and this tendency increased with anticipated surveillance. There was an overall preference for affiliation under fear arousal, and this preference also increased with anticipated surveillance. Contrary to previous research, whether or not the potential affiliate was a subject in the experiment (i.e., in a similar or dissimilar emotional state) did not affect these tendencies. Possible ways of accounting for these findings are discussed.     

Reinforcement and punishment in a closed system

Children chose between toys freely and with various restrictive contingencies. Sometimes play with a preferred toy was contingent on play with a nonpreferred toy. Sometimes play with a nonpreferred toy was contingent on play with a preferred toy. Another toy (free toy) was always available during contingency sessions. Because toy playing occupied the entire session the response system was closed. When one response increased in duration others had to decrease. An analysis of closed-system responding revealed that the restrictions of the closed system together with the restrictions imposed by the contingencies forced subjects to alter the proportion of time devoted to the three responses. A geometrical model representing the closed system and an analytical method based on distance are presented to describe the data.     

The extinction of within-compound flavor associations

Three experiments studied extinction of the associations which are formed between two flavors presented in a simultaneous compound. In Experiment 1 those associations were identified by a sensory preconditioning procedure in which the poisoning of one element of the compound led to the rejection of the other element. Separate presentation of either element between their joint occurence and the poisoning of one element sharply attenuated the rejection of the other element. That attenuation was interpreted in terms of the extinction of within-compound associations. Experiment 2 obtained similar results with an alternative extinction procedure in which the elements of the original compound were presented in other compounds. Experiment 3 obtained similar results when the existence of the within-compound associations was determined by an alternative assessment procedure in which one element of the compound was made more attractive by the induction of a specific hunger. These experiments suggest that within-compound associations can be extinguished when the elements are separately presented outside of the compound. Experiments 2 and 3 make less plausible an alternative interpretation of the effects of separate element presentation in terms of reduction of the novelty of the element. The findings may be taken as implying that the elements of a simultaneously presented compound are joined by a single symmetrical association which acts at various points during a sensory preconditioning experiment.     

Stimulus control and delayed reinforcement

Pigeons were tested for generalization along the line-orientation dimension, after being trained on various two-component multiple schedules. The first component contained either a variable-interval 1-min schedule of immediate reinforcement or an extinction schedule and was associated with a plain white key (S1). The second component contained a variable-interval 1-min schedule of delayed reinforcement and was associated with a black line on a white background (S2). The major results showed that (a) decremental gradients were obtained around the stimulus associated with the delayed reinforcement component when S1 was associated with extinction, but that incremental gradients were obtained when S1 was associated with immediate reinforcement, (b) the subjects' pretraining did not affect the generalization gradients if sufficient training on the terminal multiple schedule was provided, and (c) changing the S1 schedule from immediate reinforcement to extinction produced behavioral contrast if reinforcement was delayed for 10 sec during S2, but not if it was delayed for 20 sec.     

The order of continuous,partial and nonreward trials and resistance to extinction

In the first experiment rats were given either 16 or 48 nonrewarded or continuously rewarded trials prior to 24 continuously or partially rewarded trials, followed by extinction. Increased resistance to extinction was found for increasing numbers of nonrewarded trials when they were followed by partial reward, but not when followed by continuous reward. Similarly, more continuously rewarded trials followed by partial reward tended to increase resistance to extinction. Because of the theoretical importance of the effect of continuous reward followed by partial, a second experiment was performed where the range of the number of continuously rewarded trials was extended to 0, 48, and 96. Contrary to many theoretical predictions, resistance to extinction increased as a function of increasing amounts of continuous reward.