Using another's gaze as an explicit aid to insight problem solving

Research has shown that implicitly guiding attention via visual cues or unrelated tasks can increase the likelihood of solving insight problems. We examined whether following another person making specific skin-crossing saccades could induce similar attentional shifts and increase solution rates for Duncker's ((1945) Duncker, K. 1945. On problem solving. Psychological Monographs, 58 (5, Whole No. 270)[Crossref] , [Google Scholar]) radiation problem. We presented 150 participants with one of three 30-s eye movement patterns from another problem solver: (a) focusing solely on the central tumour; (b) naturally making skin-crossing saccades between the outside area and the tumour from multiple angles; or (c) making deliberate skin-crossing saccades between the outside area and the tumour from multiple angles. Following another person making skin-crossing saccades increased the likelihood of solving the radiation problem. Our results demonstrate that another person's eye movements can promote attentional shifts that trigger insight problem solving.     

Valence and vertical space: Saccade trajectory deviations reveal metaphorical spatial activation

Concepts of positive and negative valence are metaphorically structured in space (e.g., happy is up, sad is down). In fact, coupling a conceptual task (e.g., evaluating words as positive or negative) with a visuospatial task (e.g., identifying stimuli above or below fixation) often gives rise to metaphorical congruency effects. For instance, after reading a positive concept, visual target processing is facilitated above fixation. However, it is possible that tasks requiring upwards and downwards attentional orienting artificially strengthen the link between vertical space and semantic valence. For this reason, in the present study the vertical axis was uncoupled from the response axis. Participants made eye movements along the horizontal axis after reading positive or negative affect words, while their saccade movement trajectories were recorded. Based on previous research on saccade trajectory deviation, we predicted that fast saccade trajectories curve towards the salient segment of space, whereas slow saccade trajectories would curve away from the salient segment. Examining saccadic trajectories revealed a pattern of deviations along the vertical axis consistent with the metaphorical congruency account, although this pattern was mainly driven by positive concepts. These results suggest that semantic processing of valence can automatically recruit spatial features along the vertical axis.     

Switching between global and local scopes of attention is resisted near the hands

Recently, several changes in perception, attention, and visual working memory have been reported when stimuli are near to compared to far from the hands, suggesting that such stimuli receive enhanced scrutiny. A mechanism that inhibits the disengagement of attention from objects near the hands, thus forcing a more thorough inspection, has been proposed to underlie such effects. Up until now, this possibility has been tested only in a limited number of tasks. In the present study we examined whether changes in one's global or local attentional scope are similarly affected by hand proximity. Participants analysed stimuli according to either their global shape or the shape of their constituent local elements while holding their hands near to or far from the stimuli. Switches between global and local processing were markedly slower near the hands, reflecting an attentional mechanism that compels an observer to more fully evaluate objects near their hands by inhibiting changes in attentional scope. Such a mechanism may be responsible for some of the changes observed in other tasks, and reveals the special status conferred to objects near the hands.     

The face inhibition effect: Social contrast or motor competition?

This research examined the relative importance of encoding and retrieval contexts to the demonstration of concreteness effects in memory. Predictions from relational-distinctive and dual-code positions were evaluated. In the first two experiments, concreteness and recall task (free recall or cued recall) were manipulated following a relational semantic orienting task. The results showed an interaction between concreteness and recall type only when distinctive information could be accessed both within and between pairs. The third experiment showed that concreteness effects appeared under a relational, non-semantic orienting task. In the fourth experiment, we reexamined the magnitude of the concreteness effect following semantic versus non-semantic tasks and relational versus item-specific processing. Overall, the findings were inconsistent with both dual code theory and distinctiverelational view accounts of concreteness effects. An alternative "bidirectionality hypothesis" is suggested.     

The illusion of nonmediation in telecommunication: Voice intensity biases distance judgments to a communication partner

The illusion of nonmediation is an experience in mediated communication where individuals respond as if the medium is not there. It is frequently associated with advanced media technology, such as virtual environments and teleconference systems. In this paper, we investigate whether people experience an illusion of nonmediation during interactions as simple as making a phone call. In three experiments, participants were asked to listen to someone's voice on a mobile phone (Experiment 1) or through VoIP software (Experiment 2 and 3) before guessing the location of the person and indicating this location on a map. Results consistently demonstrated that louder voices were judged to be closer, as if the technical mediation was ignored. Combining the three experiments, a small-scale meta-analysis yielded an effect size estimate of d = 0.37 for the ‘louder-as-closer’ effect. Implications of the results and suggestions for future research are discussed.     

The role of prediction in mental processing: A process approach

Although prediction plays a prominent role in mental processing, we have only limited understanding of how the brain generates and employs predictions. This paper develops a theoretical framework in three steps. First I propose a process model that describes how predictions are produced and are linked to behavior. Subsequently I describe a generative mechanism, consisting of the selective amplification of neural dynamics in the context of boundary conditions. I hypothesize that this mechanism is active as a process engine in every mental process, and that therefore each mental process proceeds in two stages: (i) the formation of process boundary conditions; (ii) the bringing about of the process function by the operation – within the boundary conditions – of a relatively ‘blind’ generative process. Thirdly, from this hypothesis I derive a strategy for describing processes formally. The result is a multilevel framework that may also be useful for studying mental processes in general.     

Structure-mapping in metaphor comprehension

Metaphor has a double life. It can be described as a directional process in which a stable, familiar base domain provides inferential structure to a less clearly specified target. But metaphor is also described as a process of finding commonalities, an inherently symmetric process. In this second view, both concepts may be altered by the metaphorical comparison. Whereas most theories of metaphor capture one of these aspects, we offer a model based on structure-mapping that captures both sides of metaphor processing. This predicts (a) an initial processing stage of symmetric alignment; and (b) a later directional phase in which inferences are projected to the target. To test these claims, we collected comprehensibility judgments for forward (e.g., "A rumor is a virus") and reversed ("A virus is a rumor") metaphors at early and late stages of processing, using a deadline procedure. We found an advantage for the forward direction late in processing, but no directional preference early in processing. Implications for metaphor theory are discussed.     

Integrating conceptual knowledge within and across representational modalities

Research suggests that concepts are distributed across brain regions specialized for processing information from different sensorimotor modalities. Multimodal semantic models fall into one of two broad classes differentiated by the assumed hierarchy of convergence zones over which information is integrated. In shallow models, communication within- and between-modality is accomplished using either direct connectivity, or a central semantic hub. In deep models, modalities are connected via cascading integration sites with successively wider receptive fields. Four experiments provide the first direct behavioral tests of these models using speeded tasks involving feature inference and concept activation. Shallow models predict no within-modal versus cross-modal difference in either task, whereas deep models predict a within-modal advantage for feature inference, but a cross-modal advantage for concept activation. Experiments 1 and 2 used relatedness judgments to tap participants’ knowledge of relations for within- and cross-modal feature pairs. Experiments 3 and 4 used a dual-feature verification task. The pattern of decision latencies across Experiments 1–4 is consistent with a deep integration hierarchy.     

Dissociating the representation of action- and sound-related concepts in middle temporal cortex

Modality-specific models of conceptual memory propose close links between concepts and the sensory-motor systems. Neuroimaging studies found, in different subject groups, that action-related and sound-related concepts activated different parts of posterior middle temporal gyrus (pMTG), suggesting a modality-specific representation of conceptual features. However, as these different parts of pMTG are close to each other, it is possible that the observed anatomical difference is merely related to interindividual variability. In the present functional magnetic resonance imaging study, we now investigated within the same participant group a possible conceptual feature-specific organization in pMTG. Participants performed lexical decisions on sound-related (e.g., telephone) and action-related (hammer) words. Sound words elicited higher activity in anterior pMTG adjacent to auditory association cortex, but action-related words did so in posterior pMTG close to motion sensitive areas. These results confirm distinct conceptual representations of sound and action in pMTG, just adjacent to the respective modality-specific cortices.     

An integrative review of sensory marketing: Engaging the senses to affect perception,judgment and behavior

I define “sensory marketing” as “marketing that engages the consumers' senses and affects their perception, judgment and behavior.” From a managerial perspective, sensory marketing can be used to create subconscious triggers that characterize consumer perceptions of abstract notions of the product (e.g., its sophistication or quality). Given the gamut of explicit marketing appeals made to consumers every day, subconscious triggers which appeal to the basic senses may be a more efficient way to engage consumers. Also, these sensory triggers may result in consumers' self-generation of (desirable) brand attributes, rather than those verbally provided by the advertiser. The understanding of these sensory triggers implies an understanding of sensation and perception as it applies to consumer behavior—this is the research perspective of sensory marketing. This review article presents an overview of research on sensory perception. The review also points out areas where little research has been done, so that each additional paper has a greater chance of making a bigger difference and sparking further research. It is quite apparent from the review that there still remains tremendous need for research within the domain of sensory marketing—research that can be very impactful.