The effects of television on children's stereotyping of women's work roles

Sixty-seven elementary school students, ages 5 through 10 years, from three ethnic groups were systematically exposed, over a 1-month period, to specially produced television commercials. One treatment group viewed prevideotaped cartoons interspersed with commercials of women in “traditional” roles, while a second group viewed the same cartoons but with commercials which portrayed women in traditionally male or “reversed” roles. Children were measured on pre-and post-tests on (1) their occupational knowledge, (2) the extent to which they stereotyped occupations, and (3) their own preferences for traditionally male and female jobs. Results indicate that children do learn about occupations from television content, that they also learn to stereotype or nonstereotype various occupations based on the sex of the TV model, and, finally, that girls will change their preferences for various occupations based on the particular roles they view women portrayed in.     

The fit between Strong-Campbell Interest Inventory General Occupational Themes and Holland's hexagonal model

Using a multidimensional scaling procedure, the present study examined the fit of Holland's RIASEC hexagon model to the internal relationships among the Strong-Campbell Interest Inventory (SCII) General Occupational Theme scales. SCII intercorrelation matrices for both sexes as reported in the SCII Manual were submitted, separately for each sex, to TORSCA 9 nonmetric scaling analysis. The Wakefield and Doughtie procedure was used to compare obtained TORSCA coordinates with expectations from Holland's hexagonal model. As a comparison, identical analyses were performed on Vocational Preference Inventory (VPI) scale intercorrelation matrices, these data having originally served as the basis for advancing the utility of the hexagon model. For females, the SCII-hexagon fit was not good, with a near reversal of the Social and Enterprising scales. For males, the SCII-hexagon fit was good. For either SCII or VPI scales, the female data met expectations from Holland's model less often than the male data. A replication study on SCII data for 305 female clients of a vocational assessment clinic confirmed the previously observed sex differences. Sex differences in the structure of vocational preferences are discussed.     

Testing hypotheses about other people: The use of historical knowledge

Three experiments were conducted to examine the use of historical knowledge to test contemporary hypotheses about the personal attributes of other people. In the first and second experiments, participants read an extensive account of events in one week of the life of a woman named Jane. Two days later, they used this previously learned information to test hypotheses about Jane's suitability for one of two jobs: either the rather extraverted job of real estate salesperson, or the rather introverted job of research librarian. In their hypothesis-testing activities, participants first reported all those previously learned facts that they regarded as relevant to assessing Jane's suitability for the job under consideration, and then reported their judgments of her job suitability. Participants reported greater amounts of hypothesis-confirming than hypothesis-disconfirming factual material. Moreover, having tested hypotheses about Jane's suitability for one job, participants judged her to be better suited for that job than for the other job. In the third experiment, participants framed hypotheses for assessing job suitability and defined the task of testing these hypotheses. Participants framed hypotheses in terms of those attributes whose presence would confirm the hypotheses and defined the hypothesis-testing task as one of preferentially collecting hypothesis-confirming evidence. The nature and consequences of confirmatory hypothesis-testing strategies are discussed.     

Anxiety and aggression of high and low assertive persons following conflict

This experiment examined changes in anxiety and differences in aggression for high and low assertive women when different degrees of conflict were encountered. As predicted, low assertive women were intially more uneasy or anxious than high assertive women when they were placed in a conflictual situation. When the level of actual conflict was low, the level of anxiety of low assertive women decreased. However, when the actual level of conflict was high the anxiety level of low assertive women remained unchanged. These results were taken as support for the fear of conflict hypothesis which predicted that the reduction in anxiety for low assertive persons is contingent upon whether or not the anticipated conflict is actually encountered. The results also indicated that high assertive women were not significantly more aggressive than low assertive women. This finding provided support for Galassi's position that assertiveness and aggression are distinct concepts.