Neuromarketing Research Practices: Attitudes,Ethics, and Behavioral Intentions

As a new addition to the marketing research toolbox, neuromarketing science has given rise to a variety of questions relevant to consumer perceptions of this nascent area of investigation. Neuromarketing researchers are dependent on consumer involvement as research participants, and finding means to educate the public about neuromarketing is a priority for professionals working in the field. This article describes the results of two online questionnaire studies focused on the role of personal constructs presumed to underlie perceptions of neuromarketing research. The findings point to neuromarketing research knowledge, attitudes toward science, attitudes toward technology, and ethical ideology as important factors linked to neuromarketing research attitudes, perceptions of the ethicality of neuromarketing research, and willingness to participate in neuromarketing studies. We discuss the implications of our findings for educating the public about neuromarketing research and encouraging research participation, and we conclude by suggesting directions for future research.     

Beauty is Good: The Appearance Culture,the Internalization of Appearance Ideals,and Dysfunctional Appearance Beliefs Among Tweens

Dysfunctional appearance beliefs have been identified as important risk factors in the development of body dissatisfaction and disordered eating behaviors among early adolescents. The current two‐wave study among 10–14‐year‐olds (N = 1,597, M_age = 11.25, SD = 1.05) aimed to delineate factors that contribute to the endorsement of such beliefs. Results showed that tweens discussed appearance‐related topics with their friends more often when they frequently watched tween television programs (all time 1). Both media exposure and peer conversations (time 1) were related to attributing benefits to attractiveness (time 1), which, in turn, predicted the internalization of appearance ideals (time 1). The internalization of appearance ideals positively predicted the endorsement of dysfunctional appearance beliefs 6 months later.     

Political intolerance: the role of intergroup threat and negative intergroup emotion

This study investigated whether the perception of intergroup threat, and intergroup emotion, are related to political intolerance. One hundred and twenty three South African undergraduate students (females?=?76%; males?=?24%; White?=?65%; Coloured?=?24%; Indian?=?8%; Chinese?=?2%; mean age =?19.8, SD?=?3.03 years) were randomly assigned to either a heightened (n?=?68) or low intergroup threat condition (n?=?55). Data on intergroup threat, intergroup emotion and political intolerance were collected utilising a questionnaire. T-test effect comparisons including multiple regression analyses were computed to determine effects of intergroup threat and negative intergroup emotion on political intolerance. Results revealed negative intergroup emotion and perceived intergroup threat to predict political intolerance. Negative intergroup emotion mediated the relationship between perceived threat and political intolerance. These findings suggest that intergroup threat may lead to the rise of negative intergroup emotion which in turn creates an environment conducive to the development of political intolerance.     

Subjective social status and intergroup attitudes among ethnic majority and minority children in Portugal

A measure of subjective social status (SSS) was examined among high (White), and low (Black and Roma) ethnic status children in Portugal within a developmental design including 6–8‐year‐old and 9–12‐year‐old children. White children favoured their in‐group over the Black and Roma out‐groups on the SSS measure, social preferences and positive as well as negative trait attributions. Generally, the Black and Roma showed equal SSS, preferences and trait attribution for their in‐group and the high status White out‐group, but not the other low‐status out‐group. With age White children generally demonstrated higher SSS for Black and Roma, preferred them more and attributed more positive traits. For low‐status groups, an age effect was found only for Black children who preferred the Roma more with age and attributed more positive traits. Changes on preferences and trait attribution depending on age‐group were mediated by SSS. It is concluded that minority group's SSS does not parallel the objective status hierarchy but, rather, is a dynamic reorganisation of group's relative positions serving strategies to cope with their minority condition.     

Assisting Older Women in Combatting Ageist Stereotypes and Improving Attitudes Toward Aging

Ageism is a pervasive force in society that poses a significant threat to the well-being of older women. This article integrates theory, research and practice in an examination of ageism as it relates to therapy with older women. The authors review common stereotypes of older women, and discuss the pervasiveness of these stereotypes using a terror management explanatory framework. Particular attention is also paid to the effects of ageist stereotypes on older women, with especial emphasis on stereotype threat and self-stereotyping concepts. The authors argue that geriatric rehabilitation settings may enhance vulnerability to these negative effects. Finally, strategies for older women to combat ageist stereotypes and develop positive attitudes toward aging are discussed. Implications for therapeutic practice to help older women maintain a satisfying quality of life, despite these stereotypes, are presented throughout the article. The authors recommend interventions embedded in feminist theory, positive psychology, and humanistic and cognitive–behavioral therapies.     

航线飞行员危险态度测量及对驾驶安全行为的影响

为了探讨现代航线飞行员危险态度特点及其与驾驶安全行为的关系,采用文献分析、问卷调查和专家访谈,编制了中国文化背景下航线飞行员危险态度问卷,并对中国南方航空公司257名飞行员进行调查。结果发现,自信、冲动性、男子气概、焦虑、服从性和风险意识等因素能解释飞行员危险态度总体变异的60.275%,同时对驾驶安全行为产生显著负向影响。这一结果表明六维结构模型具有较好的信度和效度,可以作为现代航线飞行员驾驶安全行为评估的预测指标。     

Nature vs. nurture is nonsense: On the necessity of an integrated genetic,social, developmental,and personality psychology

The field of behavioural genetics unambiguously demonstrates that heritable individual differences exist and are important in explaining human behaviour. Despite this, some psychological perspectives ignore this research. If we wish to comprehensively understand the impact of parenting, the environment, or any social factor, however, we must engage with genetics. In this article, I review research that reveals that genes affect not only our personalities, but the way that we understand and react to the social world. Studies further reveal that notable life events are in part explained by genetic variance. I detail how this could be the case through active, evocative, and passive genetic correlations, and go on to argue that all complex psychological traits are likely the result of multifaceted gene by environment interactions. A mistaken belief that genetic influence implies genetic essentialism, and is therefore tantamount to prejudice, is raised as possible reason why heritability is often ignored in the social sciences. The article concludes with practical suggestions for how we can embrace behavioural genetics as our methods struggle to match the divine complexity of human existence.     

Marital Processes Linking Gender Role Attitudes and Marital Satisfaction Among Mexican‐Origin Couples: Application of an Actor–Partner Interdependence Mediation Model

Informed by dyadic approaches and culturally informed, ecological perspectives of marriage, we applied an actor–partner interdependence mediation model (APIMeM) in a sample of 120 Mexican‐origin couples to examine (a) the associations linking Mexican immigrant husbands’ and wives’ gender role attitudes to marital satisfaction directly and indirectly through marital processes (i.e., warmth and negativity) and (b) whether the associations between spouses’ gender role attitudes and marital processes were moderated by wives’ employment. Although previous research has identified spouses’ gender role attitudes as potential predictors of spouses’ marital satisfaction, no study has examined these links in a dyadic model that elucidates how gender role attitudes may operate through processes to shape marital satisfaction and conditions under which associations may differ. We found that when spouses reported less sex‐typed attitudes, their partners reported feeling more connected to them and more satisfied with the marriage, regardless of whether wives were employed. Our results suggest that marital satisfaction was highest for those Mexican‐origin couples in which marital partners were less sex‐typed in their attitudes about marital roles to the extent that partners’ attitudinal role flexibility promoted spouses’ feelings of warmth and connection to their partner.     

Dehumanization of dirty workers and attitudes toward social support

In lay perception, dirty work is a type of labor that degrades human dignity. Work can be perceived as dirty on three bases: social (related to the subordinate position or associated with contact with stigmatized people), physical (related to direct contact with garbage and waste), and moral (related to jobs considered sinful, dubious, or defying social norms). “Dirty” stigma makes workers objects of dehumanization and discrimination, in particular, people distance themselves from dirty workers and are not ready to help and support them. In the experimental study (N = 340), we investigated how certain types of dirty workers are dehumanized compared to nondirty workers and the indirect effect of the type of dirty work on attitudes toward the social support of dirty workers via animalistic (attribution of uniquely human traits) and the mechanistic (attribution of human nature traits) dehumanization. The results show that individuals are willing to offer more social support to a low status but not dirty worker rather than to social or moral dirty workers. At the same time, less social support is provided to nondirty than to physical dirty worker. Animalistic and mechanistic dehumanization mediates the relationship between the types of dirty work and the attitudes toward social support. In particular, less dehumanization leads to more positive attitudes toward social support. The limitations and future directions of the obtained results are discussed.     

Political Attitudes and the Processing of Misinformation Corrections

Misinformation often continues to influence people’s memory and inferential reasoning after it has been retracted; this is known as the continued influence effect (CIE). Previous research investigating the role of attitude‐based motivated reasoning in this context has found conflicting results: Some studies have found that worldview can have a strong impact on the magnitude of the CIE, such that retractions are less effective if the misinformation is congruent with a person’s relevant attitudes, in which case the retractions can even backfire. Other studies have failed to find evidence for an effect of attitudes on the processing of misinformation corrections. The present study used political misinformation—specifically fictional scenarios involving misconduct by politicians from left‐wing and right‐wing parties—and tested participants identifying with those political parties. Results showed that in this type of scenario, partisan attitudes have an impact on the processing of retractions, in particular (1) if the misinformation relates to a general assertion rather than just a specific singular event and (2) if the misinformation is congruent with a conservative partisanship.