The sunk cost effect across species: A review of persistence in a course of action due to prior investment

The sunk cost effect is the bias or tendency to persist in a course of action due to prior investments of effort, money or time. At the time of the only review on the sunk cost effect across species (Arkes & Ayton, 1999), research with nonhuman animals had been ecological in its nature, and the findings about the effect of past investments on current choice were inconclusive. However, in the last decade a new line of experimental laboratory‐based research has emerged with the promise of revolutionizing the way we approach the study of the sunk cost effect in nonhumans. In the present review we challenge Arkes and Ayton's conclusion that the sunk cost effect is exclusive to humans, and describe evidence for the sunk cost effect in nonhuman animals. By doing so, we also challenge the current explanations for the sunk cost effect in humans, as they are not applicable to nonhumans. We argue that a unified theory is called for, because different independent variables, in particular, investment amount, have the same influence on the sunk cost effect across species. Finally, we suggest possible psychological mechanisms shared across different species, contrast and depreciation, that could explain the sunk cost effect.     

策略转换的成本与顺序效应

灵活的策略转换是个体有效地解决问题的重要条件。策略转换需要成本已得到大量证明,但策略转换成本是否为对称转换成本尚无定论。基于已有研究,对策略转换中存在策略顺序困难效应与较差策略顺序调节效应两种典型的顺序效应进行了具体介绍。在此基础上提出了不对称策略转换成本可能是对称转换成本与策略顺序困难效应之和的假设,并进而提出设想:可通过操纵时间变量来分离策略顺序困难效应与较差策略顺序调节效应。此外,从策略转换成本的角度创新地阐释了策略选择的惰性与倒退现象。     

工作记忆中转换加工的内源性准备 和外源性调节

考察工作记忆中转换加工的控制过程。采用“任务转换”范式,探究预知条件（实验一）和未预知条件（实验二）下的转换加工。结果发现：（1）任务重复与任务转换是两个不同的过程;无论是在预知条件还是未预知条件下都出现任务重复效应显著大于任务转换效应;（2）验证了转换加工包括内源性准备和外源性调节两个不同的加工过程, 内源性准备只是任务设置重建的一部分;（3）对先后呈现的两个任务（任务1—任务2 ：任务重复或任务转换）在预知重复、预知转换和未预知条件下,任务2对任务1的影响不同,存在前瞻性记忆效应。由此推断转换加工的心理过程是：在预知情况下,任务1呈现后即启动内源性准备,直到任务2呈现时,通过外源性调节最终完成任务转换;而在未预知情况下,只能依赖外源性调节来实现     

The costs of crossing paths and switching tasks between audition and vision

Switching from one functional or cognitive operation to another is thought to rely on executive/control processes. The efficacy of these processes may depend on the extent of overlap between neural circuitry mediating the different tasks; more effective task preparation (and by extension smaller switch costs) is achieved when this overlap is small. We investigated the performance costs associated with switching tasks and/or switching sensory modalities. Participants discriminated either the identity or spatial location of objects that were presented either visually or acoustically. Switch costs between tasks were significantly smaller when the sensory modality of the task switched versus when it repeated. This was the case irrespective of whether the pre-trial cue informed participants only of the upcoming task, but not sensory modality (Experiment 1) or whether the pre-trial cue was informative about both the upcoming task and sensory modality (Experiment 2). In addition, in both experiments switch costs between the senses were positively correlated when the sensory modality of the task repeated across trials and not when it switched. The collective evidence supports the independence of control processes mediating task switching and modality switching and also the hypothesis that switch costs reflect competitive interference between neural circuits.     

Preference-based escalation: A new interpretation for the responsibility effect in escalating commitment and entrapment

A prominent finding in escalating commitment and entrapment research is the “responsibility effect”: people invest more in a losing course of action or persist with it for longer if they themselves initiated this action (responsibility) as opposed to if it was assigned to them. We argue that this effect is driven by participants’ preferences. Responsible participants usually prefer the chosen alternative since they have chosen it themselves. Non-responsible participants, in contrast, represent a mix of persons who either favor or disfavor the chosen alternative. In two experiments, we demonstrate that responsible participants favor the chosen course of action more strongly than non-responsible participants do, that these preferences facilitate reinvestment in and persistence with the chosen course of action, and that responsibility has no effect over and above this effect of preferences. Non-responsible participants preferring the chosen course of action made similar reinvestments and exhibited similar persistence as responsible participants.     

任务切换中的反应重复效应

在任务重复试次中反应的重复对反应有促进作用,而在任务切换试次中反应的重复对反应有阻碍作用,此现象即为反应重复效应（response repetition effects, RRE）。RRE普遍存在不同任务切换范式中,是一种抽象反应编码重复效应,受刺激效价和一致性、反应编码重复度和准备时间等因素影响。其理论解释主要有重构论、启动-抑制论、以及情境检索说。现有研究初步表明前额叶皮层是RRE的关键脑区,但RRE的认知神经机制及理论解释还有待进一步探讨。     

老年人汉语阅读中预测误差成本的产生机制

阅读的认知加工机制随年龄变老只发生了量变还是也产生了质变,是毕生发展研究领域的重要问题。要进行有效的语言处理,读者必须结合已有的经验知识和当前语境对即将出现的信息进行预测加工。因此,要解决上述问题就要回答老年人阅读中预测加工机制发生了怎样变化,即预测误差成本是如何产生的。研究拟采用眼动脑电同步记录技术,在自然阅读过程中实时获取语言处理的行为和神经指标,聚焦老年人预测误差成本的产生机制,主要从副中央凹视觉、工作记忆负荷及语言能力三方面解释预测误差成本产生的原因。研究成果对构建汉语阅读的毕生发展模型有重要意义。     

任务转换和目标变化下的自我加工优势

本研究旨在通过联结学习任务和线索转换任务探讨自我关联刺激在任务转换和目标变化下的加工优势。结果发现：（1）相比于朋友和陌生人,自我更容易学习联结;（2）在线索转换任务中,所有关联刺激均未出现任务转换成本;（3）在目标变化条件下,自我关联刺激的目标结转效率最佳。结果表明自我关联刺激能够调节任务转换成本,并且在目标变化条件下能快速聚焦注意,表现出基于感知的特异性加工优势。