“美男诱惑”真的奏效吗：男性代言女性产品对女性消费者产品评价的影响

男性代言女性产品的广告策略真的奏效吗?本文旨在探讨女性产品代言人性别与女性消费者对该产品评价之间的关系。4个实验的结果显示, 与女性代言女性产品相比, 男性代言时女性消费者对该产品的评价会显著降低。该影响是通过身份威胁感的中介实现的。此外, 身份肯定对该效应存在调节作用。具体来讲, 当被试受到女性身份肯定操控时, 主效应会加强。本文实证研究了男性代言女性产品可能带来的负面效应, 基于性别认同一致性理论拓展了产品性别属性的下游结果。     

Orthographic congruency effects in the suprasegmental domain: Evidence from Thai

The influence of orthographic knowledge on lexical tone processing was examined by manipulating the congruency between the tone and the tone marker of Thai monosyllabic words presented in three metalinguistic tasks. In tone monitoring (Experiment 1) and same–different tone judgement (Experiment 2)—that is, tasks that require an explicit analysis of tone information—an orthographic congruency effect was observed: Better performance was found when both tone and tone marker led to the same response than when they led to opposite, competing responses. In rhyme judgement (Experiment 3), a metaphonological task that allows tone to be processed in a more natural way since it does not require explicit analysis of tone, the orthographic effect emerged only when the interstimulus interval was lengthened from 30 to 1,200 ms. In addition to demonstrating the generalization of the orthographic congruency effect to the suprasegmental domain in Thai, the present data also suggest relatively late and task-dependent activation of orthographic representations of tone.     

Involuntary autobiographical memories in dysphoric mood: A laboratory study

The frequency and characteristics of involuntary autobiographical memories were compared in 25 stable dysphoric and 28 non-dysphoric participants, using a new laboratory-based task (Schlagman & Kvavilashvili, 2008). Participants detected infrequent target stimuli (vertical lines) in a simple vigilance task and recorded any involuntary autobiographical memories that came to mind, mostly in response to irrelevant words presented on the screen. Dysphoric participants reported involuntary memories as frequently and as quickly as non-dysphoric participants and their memories were not repetitive intrusive memories of negative or traumatic events. Additional content analysis showed that dysphoric participants did not recall more memories of objectively negative events (e.g., accidents, illnesses, deaths) than non-dysphoric participants. However, significant group differences emerged in terms of a mood congruency effect whereby dysphoric participants rated their memories as more negative than non-dysphoric participants. Moreover, the proportion of negatively rated involuntary memories was related to lower mood ratings at the end of the session in the dysphoric but not in the non-dysphoric group. Finally, groups did not differ on several memory characteristics such as vividness, specificity (high in both groups) and rates of rehearsal (low in both groups). Theoretical and practical implications of these findings for research on depression and autobiographical memory are discussed.     

The Mediating Effects of Facial Expression on Spatial Interference Between Gaze Direction and Gaze Location

Gaze direction is an important social cue that interacts with facial expression. Cañadas and Lupiáñez (2012) reported a reverse-congruency effect such that identification of gaze direction was faster when a face was presented to the left but with the eyes directed to the right, or vice versa. In two experiments, this effect is replicated and then extended to explore the relationship between this effect and facial expression. Results show that the reverse-congruency effect is replicable with speeded gaze-direction identification, and that the effect is mediated by facial expression. The reverse-congruency effect is similar for happy and angry faces, but was not found for fearful faces. Findings are discussed in relation to the similarity of processing of incongruent gaze direction and the processing of direct gaze.     

Is more similar,better? Interacting effect of the cognitive‐style congruency and tacitness of knowledge on knowledge transfer in the mentor–protégé dyad

This study explored the effects of cognitive‐style congruency on knowledge transfer in the mentor–protégé dyadic relationship and the moderating effect of tacitness of knowledge in this relationship. Using data from 148 sales personnel dyads, we found that the more congruent the cognitive style between a mentor and a protégé, the more effective the knowledge transfer between them. Moreover, the tacitness of knowledge moderated this association as expected. When the knowledge to be transferred was organized, systematic, and clear, this positive relationship was weakened. This relationship was particularly strong when the knowledge to be transferred was tacit, ambiguous, and unclear.     

Can conceptual congruency effects between number,time, and space be accounted for by polarity correspondence?

Conceptual congruency effects have been interpreted as evidence for the idea that the representations of abstract conceptual dimensions (e.g., power, affective valence, time, number, importance) rest on more concrete dimensions (e.g., space, brightness, weight). However, an alternative theoretical explanation based on the notion of polarity correspondence has recently received empirical support in the domains of valence and morality, which are related to vertical space (e.g., good things are up). In the present study we provide empirical arguments against the applicability of the polarity correspondence account to congruency effects in two conceptual domains related to lateral space: number and time. Following earlier research, we varied the polarity of the response dimension (left-right) by manipulating keyboard eccentricity. In a first experiment we successfully replicated the congruency effect between vertical and lateral space and its interaction with response eccentricity. We then examined whether this modulation of a concrete-concrete congruency effect can be extended to two types of concrete-abstract effects, those between left-right space and number (in both parity and magnitude judgment tasks), and temporal reference. In all three tasks response eccentricity failed to modulate the congruency effects. We conclude that polarity correspondence does not provide an adequate explanation of conceptual congruency effects in the domains of number and time.     

Do we map remembrances to the left/back and expectations to the right/front of a mental timeline? Space–time congruency effects with retrospective and prospective verbs

Recent experimental studies have shown that people code time in terms of a mental timeline which typically runs from left to right or from back to front. Determining the cognitive function of this mental timeline for language processing, however, is still an unsettled issue. Whereas the studies of Ulrich and Maienborn (2010) and Ulrich et al. (2012) argue against an automatic activation of the mental timeline for the interpretation of tense and temporal adverbials at sentence level, Sell and Kaschak (2011) observe an automatic activation for the processing of past- and future-related sentences in small stories. The present paper reports the results of three experiments which examine the processing of sentences with retrospective and prospective verbs (e.g., to remember, to regret vs. to expect, to announce) in present tense, which locate a second, embedded event in the past or the future. When temporal information was task-relevant, a space–time congruency effect emerged (Experiment 1). This suggests that the mental timeline is not only linked to overtly deictic linguistic material but may also be construed in a more intricate way through the compositional construction of sentence meaning. The congruency effect disappeared, however, when temporal information was task-irrelevant (Experiments 2 and 3), suggesting that the mental timeline is not functionally involved in the cognitive processing of these especially demanding two-event sentences. The results of the present study support the conclusion that the relevant factor driving an automatic activation of the mental timeline is not the number of linguistically expressed events, but might rather be the number of sentential units.     

Two modality effects in verbal short-term memory: Evidence from sentence recall

This paper investigates the mechanisms underlying the standard modality effect (i.e., better recall performance for auditorily presented than for visually presented materials), and the modality congruency effect (i.e., better memory performance if the mode of recall and presentation are congruent rather than incongruent). We tested the assumption that the standard modality effect is restricted to the most recent word(s) of the sentences but occurs in both verbatim and gist recall (Experiments 1 and 2), whereas the modality congruency effect should be evident for the rest of the sentence when using verbatim recall (Experiment 3) but not when using gist recall (Experiment 4). All experiments used the Potter-Lombardi intrusion paradigm. When the target word was the most recent word of the sentence, a standard modality effect was found with both verbatim recall and gist recall. When the target word was included in the middle of the sentences, a modality congruency effect was found with verbatim recall but not with gist recall.     

Control of spatial orienting: Context-specific proportion cued effects in an exogenous spatial cueing task

Cognitive control refers to the ability to adjust strategy use based on the demands of a current context or task. Recent research using attentional filtering tasks has shown that cognitive control can adapt rapidly and automatically in accord with learning that is specific to particular tasks, items, and contexts (Crump, Gong, & Milliken, 2006; Fernandez-Duque & Knight, 2008; Jacoby, Lindsay, & Hessels, 2003). However, the role of context-specific control has not been investigated in detail in spatial orienting tasks. In a series of three experiments, the proportion of validly cued trials in an exogenous spatial cueing task was manipulated for one context but not for another context, with the two contexts intermixed randomly across trials. The results revealed that spatial/temporal contextual cues in conjunction, but not individually, produced context-specific control over spatial orienting.     

记忆编码中目标与背景的情绪一致性对记忆提取的影响

摘 要 本研究将经典情绪启动范式和学习-再认范式相结合,探讨学习时启动与目标的情绪一致性对目标再认的影响。在记忆编码阶段,以情绪面孔图片为启动刺激、一般情绪图片为目标刺激,要求被试对目标图片的效价进行判断;在提取阶段向被试呈现一般情绪图片,要求被试判断是否在前一阶段见过。结果表明,编码阶段的加工背景对记忆提取产生了显著影响。一致启动促进了认知加工与记忆编码,提高了再认正确率。ERP结果也表明,在目标刺激呈现后300-500ms,编码时的情绪一致性对再认阶段消极目标诱发的ERP产生了显著影响。