Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness

People frequently observe others’ consumption, making inferences about both the consumer and the consumed brands. Although these observations are often beneficial for brands, this research demonstrates that observing luxury brand consumers whose consumption arose from unearned (vs. earned) financial resources reduces observers’ brand attitudes when observers place a high value on fairness. When fairness values are high, observers do not perceive luxury brand consumers who use unearned (vs. earned) consumption resources as prestigious, and in turn, lower prestige perceptions adversely affect observers’ brand evaluations for luxury brands. Consistent with our theorizing regarding the signaling of prestige, the joint effect of consumers’ consumption resources and observers’ fairness values on observers’ brand attitudes does not hold for nonluxury brands, which are not associated with prestige and thereby are not denigrated when the consumer is not perceived as prestigious. This research sheds light on the role of moral values in marketplace judgments of luxury consumption and brand attitude by considering the influence of consumption resources on observers’ judgments.     

Victims' Stories: A Call to Care

In her book Victims' Stories and the Advancement of Human Rights, Diana Meyers offers a careful analysis of victims' stories as a narrative genre, and she argues that stories in this genre function as a call to care: they both depict a moral void and issue a moral demand, thereby fostering the development of a culture of human rights. This article, while finding Meyers's articulation of this idea compelling, questions Meyers's account of how victims' stories do their moral work. Whereas Meyers argues that victims' stories are complete narratives, characterized by a distinctive form of closure, it suggests that the moral power of victims' stories may lie in part in their open‐endedness or lack of closure. In telling their stories, victims engage their audiences in a new moral relationship and implicitly give them a role to play in bringing about the moral (and narrative) closure they seek.     

Augmenting Visual Search Performance With Transcranial Direct Current Stimulation (tDCS)

Military personnel endure rigorous and demanding man-hours designated to monitoring and locating targets in tasks such as cyber defense and Unmanned Aerial Vehicle (UAV) operators. These tasks are monotonous and repetitive, which can result in vigilance decrement. The objective of the study was to implement a form of noninvasive brain stimulation known as transcranial DC stimulation (tDCS) over the left frontal eye field (LFEF) region of the scalp to improve cognitive performance. The participants received anodal and cathodal stimulation of 2 mA for 30 min as well as placebo stimulation on 3 separate days while performing the task. The findings suggest that anodal and cathodal stimulation significantly improves detection accuracy. Also, a correlation was detected between percent of eye closure (PERCLOS) and blinking frequency in relation to stimulation condition. Our data suggest that tDCS over the LFEF would be a beneficial countermeasure to mitigate the vigilance decrement and improve visual search performance.     

Three decades of lay epistemics: The why,how, and who of knowledge formation

A conceptual integration and review are presented of three separate research programmes informed by the theory of lay epistemics (Kruglanski, 1989 Kruglanski, A. W. 1989. Lay epistemics and human knowledge: Cognitive and motivational bases, New York: Plenum. [Crossref] , [Google Scholar]). They respectively address the “why”, “how”, and “who” questions about human knowledge formation. The “why” question is treated in work on the need for cognitive closure that propels epistemic behaviour and affects individual, interpersonal, and group phenomena. The “how” question is addressed in work on the unimodel (Kruglanski, Pierro, Mannetti, Erb, & Chun, 2007 Kruglanski, A. W., Pierro, A., Mannetti, L., Erb, H. P. and Chun, W. Y. 2007. “On the parameters of social judgement”. In Advances in experimental social psychology, Edited by: Zanna, M. P. Vol. 39, 255–296. New York: Academic Press.  [Google Scholar]) depicting the process of drawing conclusions from the “information given”. The “who” question is addressed in work on “epistemic authority” highlighting the centrality of source effects (including oneself as a source) in human epistemic behaviour. These separate research paradigms explore facets of epistemic behaviour that jointly produce human knowledge, of essential significance to people's’ individual and social functioning.     

The Social Psychology of Sustainability

The earth cannot support humanity's increasing population and consumption. Concerned scientists and citizens are therefore wondering how we might work toward a sustainable, survivable human future. Sustainability involves increased technological efficiency and agricultural productivity, but also incentives and attitudes that moderate consumption. Social psychology contributes to changing attitudes and behavior with evidence that a) materialism exacts psychic as well as environmental costs, and b) economic growth has failed to improve human morale. Two principles-the adaptation level phenomenon and social comparison-help explain why materialism and increasing affluence fail to satisfy.     

Positive mood boosts the expression of a dispositional need for closure

Three studies (N=539) examined the hypothesis that positive mood increases the degree to which epistemic motivation, i.e., the need for closure (NFC), affects the way in which an individual processes information (heuristic vs. systematic processing). In each of the studies, different methods of operationalising mood were used: in Study 1, mood was measured as a state; in Study 2, mood was induced by asking participants to recall emotional events; and in Study 3, mood was induced by emotional pictures. The styles of information processing that were utilised by our participants were operationalised in terms of their preferences for (Study 1) and ability to recall (Studies 2 and 3) schema-consistent and schema-inconsistent information. Taken together, the results of the three studies show that only under positive mood, NFC level of an individual is consistent with his or her style of information processing, that is, only under positive mood is there a negative relationship between the NFC level of an individual and the utilisation of schema-inconsistent information. Our results can be explained in terms of the effect that mood has on an individual's perceived ability to achieve NFC.     

One size doesn’t fit all: the influence of supervisors’ power tactics and subordinates’ need for cognitive closure on burnout and stress

The present research investigated the notion of fit between supervisors’ power tactics and subordinates’ need for cognitive closure (NFCC) on subordinates’ burnout and stress. Subordinates who tend to avoid ambiguity (high NFCC) were expected to experience relatively less burnout (Study 1) and stress (Study 2) if their supervisors utilize harsh (controlling and unequivocal) power tactics and more burnout and stress if their supervisors utilize soft (autonomy-supportive and equivocal) power tactics. In contrast, it was expected that subordinates who avoid firm and binding conclusions (low NFCC) would experience relatively less burnout and stress if their supervisors use soft power tactics and more burnout and stress if they use harsh power tactics. Two studies conducted in diverse organizational settings supported these hypotheses. Collectively, these results support the conclusion that soft (vs. harsh) power tactics are not always associated with better (vs. worse) organizational outcomes. Theoretical and practical implications for organizations are discussed.     

The influence of need for cognitive closure on the attention‐recognition stage of preventive coping

The current study explored the influence of need for cognitive closure (NFCC) on preventive coping via its effects on the attention‐recognition stage and sought to determine whether this influence was moderated by individuals' existing knowledge. An experiment involving 90 university students used the vignette‐reading paradigm to explore the relationships between NFCC, attention and preventive coping behaviour. The results indicated that when preventive coping situations were consistent with participants' previous knowledge, people with high, relative to low, NFCC were more inclined to use preventive coping strategies. As a stage of preventive coping, gaining awareness of potential stressors mediated the relationship between NFCC and preventive coping. However, when coping situations were inconsistent with participants' knowledge, the relationship between NFCC and preventive coping was non‐significant.     

Probability,Approximate Truth,and Truthlikeness: More Ways out of the Preface Paradox

The so-called Preface Paradox seems to show that one can rationally believe two logically incompatible propositions. We address this puzzle, relying on the notions of truthlikeness and approximate truth as studied within the post-Popperian research programme on verisimilitude. In particular, we show that adequately combining probability, approximate truth, and truthlikeness leads to an explanation of how rational belief is possible in the face of the Preface Paradox. We argue that our account is superior to other solutions of the paradox, including a recent one advanced by Hannes Leitgeb (Analysis 74.1).     

Effects of Psychological Distance and Need for Cognitive Closure on Impression Formation

Based on theoretical and empirical similarities between Construal level theory of psychological distance and the Need for cognitive closure (NFC) theory, it could be hypothesized that psychological distance and NFC represent constructs that overlap to some degree. Since both theories describe judgmental behavior in terms of schematic processing, we hypothesized that primacy effect, a schema-driven phenomenon, is strengthened under the heightened NFC and psychological distance. We tested this hypothesis in an impression formation experiment while manipulating psychological distance and measuring NFC. Low NFC and psychological closeness reflect preference for situationally specific, contextually rich information, and therefore their joint effect resulted in reliance on all available information regardless of their position in a sequence. High NFC and psychological distance produced a preference for clear, schematic, stable knowledge, and therefore weighed first information more, which resulted in the primacy effect.