Television exposure predicts body size ideals in rural Nicaragua

Internalization of a thin ideal has been posited as a key risk factor in the development of pathological eating attitudes. Cross‐culturally, studies have found a preference for heavier bodies in populations with reduced access to visual media compared to Western populations. As yet, however, there has been little attempt to control for confounding variables in order to isolate the effects of media exposure from other cultural and ecological factors. Here, we examined preferences for female body size in relation to television consumption in Nicaraguan men and women, while controlling for the potential confounding effects of other aspects of Westernization and hunger. We included an urban sample, a sample from a village with established television access, and a sample from a nearby village with very limited television access. The highest BMI preferences were found in the village with least media access, while the lowest BMI preferences were found in the urban sample. Data from the rural sample with established television access were intermediate between the two. Amongst rural women in particular, greater television consumption was a stronger predictor of body weight preferences than acculturation, education, hunger, or income. We also found some evidence for television consumption increasing the likelihood of women seeking to lose weight, possibly via body shape preferences. Overall, these results strongly implicate television access in establishing risk factors for body image disturbances in populations newly gaining access to Western media.     

A multiple‐stimulus‐without‐replacement assessment for sexual partners: Purchase task validation

The current study developed and tested a multiple‐stimulus‐without‐replacement (MSWO) assessment for potential sexual partners for use in research on human immunodeficiency virus. College students (N = 41) first completed an MSWO assessment and then completed a hypothetical purchase task for encounters with partners identified by the MSWO as high, median, and low preference. Overall, hypothetical purchase task responding was consistent with that from the MSWO, in that the highest valuation was observed for the high‐preference partner and the lowest for the low‐preference partner. Potentially interesting individual differences in purchase task responding, however, were obtained; some subjects showed differentiated responding among the 3 preference levels (n = 15), whereas others similarly valued high‐ and median‐preference partners (n = 5), and others similarly valued low‐ and median‐preference partners (n = 18).     

Caregiver preference for reinforcement‐based interventions for problem behavior maintained by positive reinforcement

Social validity of behavioral interventions typically is assessed with indirect methods or by determining preferences of the individuals who receive treatment, and direct observation of caregiver preference rarely is described. In this study, preferences of 5 caregivers were determined via a concurrent‐chains procedure. Caregivers were neurotypical, and children had been diagnosed with developmental disabilities and engaged in problem behavior maintained by positive reinforcement. Caregivers were taught to implement noncontingent reinforcement (NCR), differential reinforcement of alternative behavior (DRA), and differential reinforcement of other behavior (DRO), and the caregivers selected interventions to implement during sessions with the child after they had demonstrated proficiency in implementing the interventions. Three caregivers preferred DRA, 1 caregiver preferred differential reinforcement procedures, and 1 caregiver did not exhibit a preference. Direct observation of implementation in concurrent‐chains procedures may allow the identification of interventions that are implemented with sufficient integrity and preferred by caregivers.     

The song,not the singer: Infants prefer to listen to familiar songs,regardless of singer identity

Parent's infant-directed vocalizations are highly dynamic and emotive compared to their adult-directed counterparts, and correspondingly, more effectively capture infants’ attention. Infant-directed singing is a specific type of vocalization that is common throughout the world. Parents tend to sing a small handful of songs in a stereotyped way, and a number of recent studies have highlighted the significance of familiar songs in young children's social behaviors and evaluations. To date, no studies have examined whether infants’ responses to familiar versus unfamiliar songs are modulated by singer identity (i.e., whether the singer is their own parent). In the present study, we investigated 9- to 12-month-old infants’ (N = 29) behavioral and electrodermal responses to relatively familiar and unfamiliar songs sung by either their own mother or another infant's mother. Familiar songs recruited more attention and rhythmic movement, and lower electrodermal levels relative to unfamiliar songs. Moreover, these responses were robust regardless of whether the singer was their mother or a stranger, even when the stranger's rendition differed greatly from their mothers’ in mean fundamental frequency and tempo. Results indicate that infants’ interest in familiar songs is not limited to idiosyncratic characteristics of their parents’ song renditions, and points to the potential for song as an effective early signifier of group membership.     

The role of the insular cortex in taste function

In spite of over 30 years of research, the role of the Insular Cortex (IC) in taste memory still remains elusive. To study the role of the IC in taste memory, we used conditioned taste aversion (CTA) for two different concentrations of saccharin; 0.1% which is highly preferred, and 0.5% which is non-preferred. Rats that had been IC lesioned bilaterally with ibotenic acid (15 mg/ml) before CTA showed significant learning impairments for saccharin 0.1% but not for saccharin 0.5%. To test CTA memory retention, rats lesioned a week after CTA training became completely amnesic for saccharin 0.1% yet only mildly impaired for saccharin 0.5%. Interestingly, the resulting preference for either concentration matched that of IC lesioned animals when exposed to either saccharin solution for the first time, but not those of sham animals, implying that IC lesions after CTA for either saccharin solution rendered complete amnesia, irrespective of the original preference. Our data indicate that an intact IC is essential for CTA learning and retention, as well as for an early neophobic response, but not for taste preference itself. Our data supports a model where the IC is involved in general taste rejection.     

On the Similarities of Some Multi‐Criteria Decision Analysis Methods

Since multiple criteria characterise many practical decision problems, the research field of multicriteria decision analysis (MCDA) is flourishing. This paper compares the multi‐attribute decision making (MADM) methods, simple additive rating (SAR), simple additive weighting (SAW) as well as the outranking approach PROMETHEE and explains their similarities. We present a case study on industrial paint application and provide theoretical evidence that PROMETHEE can mimic other MADM algorithms. Copyright © 2011 John Wiley & Sons, Ltd.     

Could sex difference in color preference and its personality correlates fit into social theories? Let Chinese university students tell you

The unclear picture of the sex difference in color preference might result from personality variations. We invited 359 Chinese university students (166 men and 193 women) to undergo a color preference test and the Zuckerman-Kuhlman Personality Questionnaire (ZKPQ), a five-factor model test. Depressive trends were measured by the Plutchik-van Praag Depression Inventory (PVP). There was no significant difference between men and women regarding either ZKPQ or PVP scale scores. However, men preferred blue and green significantly more, and their preference order of yellow was negatively correlated with ZKPQ Sociability. Women preferred purple, pink and white significantly more, their preference order of gray was positively correlated with Neuroticism-Anxiety, and the order of orange negatively with Aggression-Hostility. Our results suggest that, partly from a biological layout, men as hunters and women as gatherers prefer some different colors on the one hand, but from a social structural layout, they might try to adjust some personality traits by preferring other colors on the other, in order to attain a sex-equality but polychromatic world.     

Lateral biases and reading direction: a dissociation between aesthetic preference and line bisection

Perceptual asymmetries for tasks involving aesthetic preference or line bisection can be affected by asymmetrical neurological mechanisms or left/right reading habits. This study investigated the relative contribution of these mechanisms in 100 readers of Japanese and English. Participants made aesthetic judgments between pairs of mirror-reversed pictures showing: (a) static objects, (b) moving objects and (c) landscapes. A line bisection task was also administered. There was a strong effect of reading direction for static and mobile objects whereby Japanese readers preferred objects with a right-to-left directionality (and vice versa for English readers). In contrast, similar patterns were observed for the Japanese and English readers for the landscape and line bisection tasks. The results show that reading habits affect aesthetic judgments for static and moving object tasks, but not the landscape and line bisection tasks. The difference between the tasks may be related to the horizontal/vertical geometry of the stimuli, which makes the landscape and line bisection tasks more prone to universal effects related to cerebral dominance.     

女性择偶决策的线索偏好及信息加工方式

以68名20~33岁之间的未婚女性为被试, 探讨了她们在信息板上做出择偶决策时的线索偏好及信息加工方式。结果显示：(1)候选人的性格、健康状况、责任心是女性择偶时优先考虑的线索; (2)被试在完成信息板任务时间接表现出来的线索偏好不完全等同于主观评估给出的线索偏好; (3)择偶决策是一个有限理性的启发式搜索过程, 且时间紧迫性和候选人数量影响被试对择偶线索的信息加工方式; (4)候选人数量与择偶满意度之间不是简单的线性关系, 增加候选人数量并不一定能够提高决策后的满意度。依据有关的理论和发现对这些结果进行了讨论。     

Leader‐driven distortion of probability and payoff information affects choices between risky prospects

Research indicating that decision makers often distort new information to favor nascent preferences has focused primarily on riskless choice rather than risky choice. In addition, the critical assumption that information distortion mediates the link between the initially preferred alternative and the final choice has not been tested in a compelling manner. In an experiment designed to fill these gaps, participants made six choices involving pairs of hypothetical three‐outcome monetary gambles. We manipulated initial preferences by varying the order in which gamble features were presented. Multilevel regressions indicated that participants distorted their evaluations of precise probabilities and payoffs in the direction of their emerging preferences and that they used their biased evaluations to update those preferences. As expected, information distortion mediated the effect of initial preferences on final choices and final preference strength. In a follow‐up experiment, we compared a standard measure of information distortion (based on comparisons to mean ratings in a no‐choice control task) to a more personalized measure (based on participants' own ratings in the control task) and found the mean‐based measure to be superior for the probability and payoff information in question. Other findings in Experiment 2 corroborated the results of Experiment 1. In both studies, the distortion of quantitative inputs in a simple task highlights the non‐normative circularity of the choice process. Copyright © 2010 John Wiley & Sons, Ltd.