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121.
汉语短时识别中的偏好效应 总被引:1,自引:1,他引:0
使用2-AFC任务,对汉语短时识别中的偏好效应进行研究。结果表明:汉语识别中存在偏好效应;偏好效应受词频变化的影响,高频时有更大的偏好效应;本实验的偏好效应不受启动词加工水平的影响,说明它是在一种纯的内隐记忆条件下产生的。 相似文献
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Preference reversal is a systematic change in the preference order between options when different response methods are used (e.g., choice vs. judgment). The present study focuses on procedures used to elicit preferences according to an evaluability hypothesis. Two experiments compared joint vs. separate evaluations and explicit vs. non‐explicit joint evaluations. Subjects had to express preferences between high‐variance gambles (HVGs) and low‐variance gambles (LVGs) either by choosing one gamble to play in a lottery or by assigning gambles minimum selling prices. We show that HVGs are preferred in both choice and pricing conditions when gambles are evaluated separately, and LVGs are preferred in both choice and selling conditions when gambles are evaluated in pairs: i.e., when the evaluation mode is held constant, classic preference reversal disappears. These results support the evaluability hypothesis, and suggest that preferences depend on whether subjects are allowed to compare the options they are asked to choose from or judge, independently of the nature of the scale (i.e., attractiveness vs. minimum selling price) they are required to adopt. Copyright © 2004 John Wiley & Sons, Ltd. 相似文献
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The purpose of the present study was to investigate the relationship between brand names and consumers' perceived risk. Hypotheses dealt with whether the presence of a product's brand name affects consumers' perceived risk towards shopping online; whether the familiarity with a brand name influences consumers' perceived risk; and whether online shoppers and non‐shoppers perceive risk towards shopping online differently. Results indicate that the presence or absence of a product's brand name affects online shoppers' perceived risk, but in the opposite direction to that expected. There was no significant difference between online shoppers' perceived risk vis‐à‐vis brand familiarity; however, online shoppers possessed lower perceived risk than non‐shoppers. Implications and limitations are discussed and recommendations for future research are provided. Copyright © 2004 Henry Stewart Publications Ltd. 相似文献
126.
互联网内容偏好与大学生人格特质关系的研究 总被引:5,自引:1,他引:4
本研究对2034名在校大学生的上网情况和人格特质进行测试,探讨大学生网络内容偏好程度与接触频率的关系以及不同人格特质的大学生在互联网内容的偏好上是否有显著性差异。结果表明:(1)接触频率最高的是聊天内容,最低的是网上购物,男生显著高于女生的是游戏类内容,女生显著高于男生的是聊天类内容。(2)不同人格特质的大学生在内容偏好上存在显著差异。 相似文献
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Two laboratory experiments demonstrated that Japanese participants did not conform to the majority unless negative social implications of not conforming were clear. When their behaviour had no implications for others, they rather exhibited preference for uniqueness. Results of Study 2 further demonstrated that participants' conformity to the majority was particularly prevalent among those who were chronically concerned with how other people would perceive them. Participants in these studies were shown to be cultural game players who changed their behaviour in response to anticipated responses of others based on culturally shared beliefs. 相似文献
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Individuals differ in their morningness-eveningness preference (circadian preference); that is, some prefer morning hours for intellectual and physical activities and others prefer late afternoon or evening hours. This has been viewed as an interesting facet of personality. Assortative mating has been studied in personality research, but assortative mating in circadian preference has rarely been examined. Eighty-four couples participated in this study. They filled in the Composite Scale of Morningness; they also supplied data about rise times and bedtimes as well as information about relationship satisfaction and duration. The results revealed a moderate positive relationship between couple partners in morningness-eveningness which persisted after correcting for age. Similarly, correlations existed between the sleep-wake variables (rise time and bedtime) on weekdays and on the weekends, the association being higher for weekends. There was no significant correlation between length of the relationship and dissimilarity in morningness-eveningness, suggesting that the above-reported correlations reflect an initial assortment rather than convergence effects. Further, no significant correlation was found between dissimilarity in morningness-eveningness and relationship satisfaction. The results suggest that assortative mating in morningness-eveningness is likely and is probably based on an initial assortment. The likelihood to meet and mate may also be linked to chronotype. When differences in circadian preferences exist between possible partners, this reduces the likelihood that these persons meet either by accident or during work and leisure activities. Therefore, two extreme chronotypes are unlikely to meet each other because they have the smallest overlap in their preferred active time during the day due to the circadian rhythmicity. 相似文献