Enticing for me but unfair to her: Can targeted pricing evoke socially conscious behavior?

Prior research shows that consumers stop purchasing from firms that treat them badly. In this research we show that consumers also resist firms that treat other consumers badly while favoring them. In three experiments, we demonstrate such social consciousness in the context of targeted pricing, where firms offer lower prices to new (versus old) customers. A significant proportion of consumers in our experiments give up money to resist the price-discriminating firm, especially when the discrimination is more salient or is not justified. Further, perceived unfairness mediates the relationship between the salience and justification of the pricing practice and consumer resistance.     

“Brands as Intentional Agents”: Questions and extensions

The notion that consumers' relationships with brands can be characterized in ways that resemble their relationships with people is gaining considerable ground in the areas of consumer behavior and branding. Kervyn, Fiske and Malone's “Brands as Intentional Agents” offers additional support for this basic proposition. The authors argue that the ability to translate research on human social interaction relationships with brand relationships provides useful insights into brand positioning and brand communications. This author, while raising a few general questions about the SCM and BIAF models, identifies additional research questions in the consumer behavior and branding domains that might be informed by the basic components of the SCM model.     

Testing an interactionist perspective on the relationship between personality traits and performance under public pressure

Objectives

The interactionist principle of trait activation [Tett & Gutermann (2000). Situation trait relevance, trait expression, and cross-situational consistency: testing a principle of trait activation. Journal of Research in Personality, 34, 397-423.] explains human behavior through the stimulation of traits by trait-relevant situational cues (i.e., situation-trait relevance). In applied (real-world) high-pressure situations, audiences provide the situational demand of public evaluation. Therefore, traits that are related to public evaluation are appraised as situation-relevant. The purpose of the current study was to test if situation-relevant traits (i.e., narcissism, public self-consciousness) predict performance in applied high-pressure situations, while situation-irrelevant traits (i.e., private self-consciousness) do not contribute to the performance explanation.

Design/Method

Experienced handball players (N = 55) completed personality questionnaires and performed a throwing task in low and high-pressure conditions, whereby the high-pressure condition involved 1500-2000 spectators during halftime breaks of professional handball games.

Results

Findings supported the assumptions about situation-trait relevancies and indicated that narcissism and public self-consciousness were relevant to high-pressure performance (i.e., positively associated), whereas private self-consciousness was found to be irrelevant. No predictors were correlated to low-pressure performance.

Conclusions

Results emphasize that trait activation is a promising explanation for the relevance of personality characteristics to performance under pressure. A systematic consideration of situational demands of high-pressure situations will result in adequate appraisals of situation-trait relevance and help predict performance with trait scores.     

主观群体动力学模型述评

主观群体动力学模型(subjective group dynamics, SGD)探讨群际背景中个体的群体评价与群体成员评价的关系, 针对群际偏见、分化评估和分化接纳意识(awareness of differential inclusion, ADI)三个核心变量间的关系及其影响因素, 提出并验证了一系列理论假设。SGD的理论基础包括社会认同理论、复杂性–极端性假设和态度极化模型、“白乌鸦效应”和个体对人知觉的发展。SGD模型的研究结果深化了群内偏好研究, 支持了社会领域理论, 并从群体机制角度为同伴拒斥研究提供了新思路, 解释了群体同质性效应并修正了认知发展理论。该领域的发展需要从跨文化检验模型、完善模型结构、研究它与其他变量的关系等方面进行进一步探索。     

Psychometric evaluation of the Negative Religious Coping (NRC) Scale of the Brief RCOPE in the Czech environment

ABSTRACT

The Negative Religious Coping (NRC) Subscale is a part of the Brief RCOPE Scale, but can also be used separatelly. It is a brief measure assessing negative religous coping. The aim of this study was to psychometrically evaluate the NRC in Czech conditions. The NRC was administered to 531 religious respondents (25.5?±?3.4 years, 43.5% male). Negative religious coping and religiosity, together with basic sociodemographic information, were measured. The non-parametric comparison of different sociodemographic groups showed no differences between genders and almost no differences among the age groups. Significantly lower NRC scores were obtained by widows/widowers. The Czech version of the NRC showed a coherent one-dimensional factor structure and high reliability, with Cronbach’s α?=?.84 (95% CI .83–.85) and McDonald’s ω_t?=?.90. Our findings indicate that the Czech version of the NRC scale may reliably assess religious coping. This instrument might be useful both for research and clinical praxis.     

THE TOTALITARIAN STATE OF MIND

The paper describes the development of Dynamic Interpersonal Therapy for use with complex depression (DITCC), and a pilot study testing DITCC’s effectiveness. The pilot found large pre-post improvements in well-being and distress; moderate rates of reliable improvement and clinically significant change; and curvilinear declines in depression and anxiety. Treatment completers and near-completers (N= 19) showed a significant curvilinear decline in symptoms of depression (PHQ-9) and anxiety (GAD-7). The results provide preliminary evidence that DITCC can be used as an effective treatment approach for complex depression. However, further research is needed to test its effectiveness in different settings with a larger sample size, using appropriate comparison groups under controlled conditions to further elaborate the short-term and long-term effects.     

线上社交焦虑:社交媒体中的人际负性体验

线上社交焦虑指个体在社交媒体交往情境中感知到的紧张和恐惧等人际负性体验,包含隐私担忧、交往焦虑和负面评价恐惧三个方面。线上社交焦虑可以通过质性分析法、实验诱发法和问卷测量法进行研究。线上社交焦虑既会受到社交媒体自身特点、个体特征因素、网络欺凌和文化因素的影响,还会对个体的心理与行为产生后效。未来研究者需要开发有效的本土化测量工具、探索其形成和作用机制、关注线上社交焦虑悖论以及推动对其干预。     

Irish norms for the SCORE‐15 and 28 from a national telephone survey

In this study a 29‐item version of the systemic clinical outcome and routine evaluation (SCORE), which contained all items from the SCORE‐15 and SCORE‐28, was used to develop norms for both the 15 and the 28 versions of the SCORE from the same sample. In a random digit dialling telephone survey, a stratified national random sample of 403 adults living in the Republic of Ireland and Northern Ireland completed the SCORE and brief measures of family and personal adjustment. Using receiver operating characteristic curve analyses, cut‐off points for the SCORE‐28 and 15 were found to identify families of children with significant emotional and behavioural problems. We also established 90^th percentile points and percentages of cases falling above each scale point for both versions of the SCORE. Confirmatory factor analyses showed that, for both versions of the SCORE, the data fit the three factor solutions found in previous studies. The SCORE scales also had significant correlations with measures of family, parental and child adjustment, and negligible correlations with socioeconomic variables and social desirability response set.     

Toddlers’ affective responses to sociomoral scenes: Insights from physiological measures

A growing literature suggests that preverbal infants are sensitive to sociomoral scenes and prefer prosocial agents over antisocial agents. It remains unclear, however, whether and how emotional processes are implicated in infants’ responses to prosocial/antisocial actions. Although a recent study found that infants and toddlers showed more positive facial expressions after viewing helping (vs. hindering) events, these findings were based on naïve coder ratings of facial activity; furthermore, effect sizes were small. The current studies examined 18- and 24-month-old toddlers’ real-time reactivity to helping and hindering interactions using three physiological measures of emotion-related processes. At 18 months, activity in facial musculature involved in smiling/frowning was explored via facial electromyography (EMG). At 24 months, stress (sweat) was explored via electrodermal activity (EDA). At both ages, arousal was explored via pupillometry. Behaviorally, infants showed no preferences for the helper over the hinderer across age groups. EMG analyses revealed that 18-month-olds showed higher corrugator activity (more frowning) during hindering (vs. helping) actions, followed by lower corrugator activity (less frowning) after hindering (vs. helping) actions finished. These findings suggest that antisocial actions elicited negativity, perhaps followed by brief disengagement. EDA analyses revealed no significant event-related differences. Pupillometry analyses revealed that both 18- and 24-month-olds’ pupils were smaller after viewing hindering (vs. helping), replicating recent evidence with 5-month-olds and suggesting that toddlers also show less arousal following hindering than following helping. Together, these results provide new evidence with respect to whether and how arousal/affective processes are involved when infants process sociomoral scenarios.     

Cognition and emotion: on paradigms and metaphors

ABSTRACT

The field of cognition and emotion is characterised as the cognitive psychology of evaluative and affective processes. The most important development in this field is the fruitful adoption of cognitive psychology paradigms to study automatic evaluation processes, for example. This has led to a plethora of findings and theories. Two points are emphasised: First, the (often metaphorical) theoretical way of thinking has changed over the decades. Theorising with symbolic models (e.g. semantic networks), which was prevalent in earlier years, has been replaced more recently by subsymbolic models (i.e. PDP models). It is argued that – despite their still metaphorical character – the latter are better suited to capturing characteristics of emotional processes. Second, the field has adopted the methods of experimental cognitive psychology to develop and refine paradigms as “windows to the mind”.