We're Closer than I Thought: Social Network Heterogeneity,Morality, and Political Persuasion

Literature in the area of social networks indicates that increases in perceived social network attitudinal heterogeneity generate increased openness to attitude change. Recent evidence in the area of morality, however, shows that morally based attitudes are particularly resistant to persuasion and can result in the rejection of disagreeing others. Positing that considering morality would reduce network influence, an experiment varied moral cues presented along with a non‐network persuasive message while holding the actual content constant. Results demonstrate that morality and network composition interact to predict persuasion, such that when people are not cued to consider morality increased network heterogeneity predicts increased persuasion, but when identical messages are presented in a way that invokes morality the impact of network heterogeneity disappears or even reverses marginally. This interactive effect was replicated in two very different political issues: gay adoption and nationalized healthcare. Implications for persuasion by morally motivated sources independent of the effects of specific moral arguments are discussed.     

Social Support and the Religious Dimensions of Close Ties

Despite the influence of social support on physical and mental health, few studies have examined why some close ties are more supportive than others. Though religion provides a rich context for social interaction and a meaningful social identity, it has received little attention in the social support literature. A growing literature on religion and health offers insight into how religion affects social support processes. Using dyadic network data derived from the nationally representative 2006 Portraits of American Life Study, I examine how the religious dimensions of close, nonhousehold ties relate to provision of social support. Results from logistic regression analyses indicate that (controlling for a range of other social tie characteristics) same‐faith ties are significantly more likely to be sources of help “in times of need,” while religious discussion is a strong predictor of receiving both help and advice. The effect of religious homophily is strongest for evangelical Protestants and African‐American Protestants. My findings underscore the need for social support researchers to consider the role of religion in shaping support processes in close relationships.     

Do Disagreeable Political Discussion Networks Undermine Attitude Strength?

How attitudes change and affect behavior depends, in large part, on their strength. Strong attitudes are more resistant to persuasion and are more likely to produce attitude‐consistent behavior. But what influences attitude strength? In this article, we explore a widely discussed, but rarely investigated, factor: an individual's political discussion network. What prior work exists offers a somewhat mixed picture, finding sometimes that disagreeable networks weaken attitudes and other times that they strengthen attitudes. We use a novel national representative dataset to explore the relationship between disagreeable networks and attitude strength. We find, perhaps surprisingly, no evidence that disagreements in networks affect political attitude strength. We conclude by discussing likely reasons for our findings, which, in turn, provide a research agenda for the study of networks and attitude strength.