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The importance of the symbolic properties of goods has been explored in depth among adult consumers, but there has been less attention given to the symbolic consumption of young people. This study explores the subject of symbolic consumption with specific reference to clothing in the teenage market. Thirty‐eight young people were interviewed, and age, sex and social position variations were considered. The results of this study suggest that conspicuous consumption is relevant for young people, and that they are a group which is adept at reading the signals represented in clothing choices. The authors found that the clothes choices made by young people are closely bound to their self‐concept, and are used both as a means of self‐expression and as a way of judging the people and situations they face. Evidence was also found that clothing has a function in role fulfilment, making the wearer more confident and capable. Overall, clothing can be viewed as an essential social tool in the lives of teenagers. Copyright © 2004 Henry Stewart Publications Ltd. 相似文献
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Gert-Jan De Bruijn Stef P. J. Kremers EmEly De Vet Jascha De Nooijer Willem Van Mechelen Johannes Brug 《Psychology & health》2013,28(8):899-916
The present study examined if habit strength moderated the influence of intention on fruit consumption in a Dutch adult sample (N?=?521, 46.3% males, mean age?=?34.50, SD?=?10.87), using the theoretical relations of the Theory of Planned Behaviour (TPB). TPB variables and habit strength were assessed at baseline. Fruit consumption was assessed with a validated questionnaire five weeks later. Three groups were created: low habit strength (n?=?180), medium habit strength (n?=?185) and high habit strength (n?=?156). Confirmatory factor analyses and multi-group path analyses were performed using AMOS 4.0. A good fit was obtained for the overall measurement model and the structural models. Multi-group path analyses showed that intention was a significant predictor of fruit consumption in the low habit (β?=?0.36, p?<?0.001) and medium habit group (β?=?0.30, p?<?0.001), but a non-significant predictor in the high habit group (β?=?0.05, p?=?0.596). Implications for information-based and motivation-based interventions are discussed. 相似文献
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In this research we examine the effect of adding a food topping to the base food on consumers' calorie estimation and consumption of the augmented food (base food plus topping). We show that consumers underestimate the calorie content of augmented food with an unhealthy base, especially when the topping is healthy. However, consumers are less likely to underestimate the calorie content of augmented food with a healthy base, regardless of whether the topping is healthy or unhealthy. Further, we show that adding a healthy topping to an unhealthy base makes consumers not only underestimate the calorie content but also eat more of the augmented food. 相似文献
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JoAndrea Hoegg Maura L. Scott Andrea C. Morales Darren W. Dahl 《Journal of Consumer Psychology》2014,24(1):70-78
Vanity sizing has become a popular retail trend and recent work shows it has a favorable impact on consumers. However, as the current research demonstrates, significant variations in sizing standards across retailers mean that consumers are as likely to encounter larger sizes as they are smaller, “vanity” sizes when shopping, highlighting the importance of understanding how consumers react to this potential threat in the marketplace. Across five studies we demonstrate that larger sizes result in negative evaluations of clothing and show that these effects are driven by consumers' appearance self-esteem. Importantly, we also find that instead of unilaterally lowering purchase intent as one might assume, larger sizes can actually increase spending, as consumers engage in compensatory consumption to help repair their damaged self-esteem. In so doing, this research reveals a dynamic and complex relationship between consumers and sizing labels, where shopping can serve to build, strengthen, threaten, and/or repair appearance self-esteem. 相似文献
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共有消费是多位消费者共同参与并承担开销的一种常见的消费活动。本研究基于风险转移理论, 探究了消费情境(单独消费vs.共有消费)对不熟悉产品偏好的作用机理及边界条件。通过5个实验, 结果发现：相比于单独消费情境下的消费者, 在共有消费情境下的消费者更愿意尝试不熟悉的产品。原因在于共有消费情境会转移消费风险, 使得消费者对不熟悉产品的感知风险降低。但是该效应仅发生于产品风险较低的产品。同时, 当共有消费群体的关系较为疏远时, 该效应会消失甚至逆转。 相似文献
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行为决策研究人们如何进行判断与选择。该学科希望能在描述决策的过程中帮助人们更好地进行决策,其研究的使命是促进和改善我们对人类决策行为的理解。在过去的1年里,中国科学院心理研究所行为决策课题组在社会与经济决策领域中已开展的研究包括：行为决策与脑、社会互动与决策、决策的文化差异、消费与投资的行为决策、效用最大化与幸福感。该文着重报告并讨论了我们在行为决策及其跨文化比较研究中的一些最新的主要发现 相似文献
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以往炫耀性消费研究多囿于自尊补偿视角,本文着眼于驱动炫耀性消费动机的自我增强属性,提出敬畏的自我超越属性可以降低个体对自身目标重要性的评估（即提升“小我”水平）,进而降低炫耀性消费倾向。四个研究采用三种炫耀性消费倾向测量方式,通过测量特质敬畏（研究1a）和操纵状态敬畏（研究1b）均验证了敬畏对炫耀性消费倾向的抑制作用。研究2表明敬畏不影响非炫耀性消费倾向。研究3发现“小我”在敬畏与炫耀性消费倾向之间起到了中介作用。 相似文献