网络游戏定制、角色依恋和忠诚度的关系研究

网络游戏具有巨大的经济前景和良好的发展态势,国内外很多企业都投入大量资金来开发网络游戏。面对激烈的市场竞争,如何吸引和留住游戏玩家,提高他们的忠诚度,是网络游戏开发商所面临的一个重要问题。本文采用问卷调查法,考察了网络游戏中的定制、角色依恋对网络游戏忠诚度的影响。结果表明：（1）网络游戏定制、角色依恋和忠诚度两两之间呈显著正相关。（2）网络游戏定制对网络游戏忠诚度没有直接影响,而是通过角色依恋的完全中介作用对网络游戏忠诚度产生影响。     

3-6岁儿童汉字字形认知的发展

以汉字、一般线条图、似字线条图和笔画组合为材料,采用字典判断任务考察3-6岁儿童汉字字形认知的发展特点。结果发现儿童辨别汉字与似字符号的能力随年龄增长显著提高。3岁儿童较难区分汉字与各类似字符号。4-5岁儿童对汉字笔画特征有了一定意识。6岁儿童对汉字组合模式的认识显著提高。笔画意识出现较早且发展速度较快,组合模式意识出现较晚且发展速度较慢。5岁和6岁是汉字字形认知发展的重要时期。     

汉字识别的反启动效应

为验证记忆的重叠表征理论,采用包括基线测量的启动实验范式,通过三个系列实验探讨了汉字识别的反启动效应。实验一结果表明,与基线条件相比,启动显著提高了启动的汉字的识别正确率,但却显著降低了与该汉字部分字形相同的未启动的汉字的识别正确率;实验二和三结果显示,反启动效应不是源于注意偏向和疲劳因素。因此,汉字识别中存在反启动效应,这为重叠表征理论提供了新的支持证据。     

3-5岁儿童汉字方向敏感性的发展

通过Surface Pro触屏电脑呈现知觉匹配任务,记录儿童的主动反应,探查了83名3-5岁学前儿童汉字方向（倒置与镜像）敏感性的早期发展及其与汉字阅读能力的关系。结果发现,4岁儿童可以很好地区分正反方向的汉字,表现出汉字倒置方向的敏感性。但是,各年龄组儿童还未对镜像汉字表现出敏感性。学前儿童对汉字两种方向的认识表现出不同的发展轨迹。学前儿童的汉字倒置方向敏感性与其汉字阅读能力显著相关。     

汉字识别侧抑制效应的实验研究

以汉字作为实验材料,采用侧抑制任务范式,考察了不同性质冲突任务下的汉字识别情况.结果发现:反应冲突条件下的反应时显著长于无冲突条件,侧抑制效应非常明显;刺激冲突任务中,只有字音干扰条件表现出了侧抑制效应,字形和字义干扰条件下的反应时与无冲突条件均无显著差异.实验结果说明,侧抑制效应可能受认知加工阶段的影响;汉字字音与形、义特征的加工过程可能并不相同,语音的激活可能要早于语义和字形的激活.     

电子地图汉字大小辨认阈限和合理字间距

本研究由三个实验组成,探讨电子地图中汉字呈现的辨认闽限和合理字间距（信息载负量）问题。实验一采用恒定刺激法测定电子地图中汉字的辨认闽限,结果显示,汉字复杂度和背景的复杂度都影响地图汉字识别,且不存在交互作用;宋体汉字的平均辨认阈限为7．0771’。实验二运用调整法测得在电子地图中宋体汉字的舒适阈限（能识别每个笔画的汉字辨认阈限）为16．6951’。实验三以视觉搜索方法研究字间距（体现在电子地图中单位面积字数）与搜索效率的关系,结果显示,每个汉字平均耗费的搜索时间随着字数增加而减少,说明字数越多,搜索效率越高。     

辩证思维方式与中国古典建筑审美特征

辩证思维方式是中国古代哲学思维方式之一,它深刻地影响了中国古典建筑审美特征的形成,使其在有无相生、虚实相资,中庸为道、和美为贵,情理并重、礼乐相成三个方面体现出中国传统文化的特色。     

Strengths of Character and Happiness: Introduction to Special Issue

This special issue examines strengths of moral character and their relationship to happiness. Six papers are included that address this topic using a variety of samples and methods. The value of positive psychology in encouraging the juxtaposition of typically separate lines of research is underscored.     

From the Equator to the North Pole: A Study of Character Strengths

Recently, psychologists have begun to shift their research attention to positive topics historically overlooked by the profession. The study of character strengths is a major research interest of positive psychologists. A classification of 24 character strengths, called the Values in Action (VIA) Classification, has recently been developed, and the current study evaluates these character strengths across cultures. Among 123 members of the Kenyan Maasai, 71 Inughuit in Northern Greenland, and 519 University of Illinois students, we found high rates of agreement about the existence, desirability, and development of these strengths of character. Despite these strong similarities, there were differences between and within cultures in terms of gender, the perceived importance of specific strengths (such as modesty), and the existence of cultural institutions that promote each strength.     

Emotional Design; Application of a Research-Based Design Approach

In this paper, we discuss an approach to ‘design for wow’ that focuses on the emotions that constitute a wow-experience. In this approach, the eliciting conditions of these emotions are used to define a product character with a high wow-impact. In addition to the approach, a measurable wow-index is introduced. First, a concept of wow is described in which wow is explained as a combination of fascination, pleasant surprise, and desire. The eliciting conditions of these three emotions are examined and combined to a ‘wow-appraisal.’ This concept is applied in the design of a mobile telephone. A combination of qualitative and quantitative research methods was used to formulate concern themes relevant for the wow-appraisal. These themes were used to create a layered product character and a prototype of the final design. An evaluation study demonstrated that the product designed with this approach rated higher on the wow-index than alternative products.