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81.
Although both top‐dog and underdog positioning appeals are widely used in marketing and advertising, little is known about which strategy is more effective in persuading consumers. By introducing a sense of power, a social variable that is inherently relevant to the nature of the top‐dog versus underdog classification, we propose that consumers' responses to these two appeals are influenced by their psychological experience of power. Specifically, low‐power consumers will respond to top‐dog appeals more favorably because associating with top dogs facilitates power restoration. In contrast, high‐power consumers will respond to underdog appeals more favorably because supporting underdogs facilitates power expression. In four experimental studies, we provide consistent support for our main predictions as well as the underlying processes. Studies 1 and 2 demonstrate the differential effect of consumers' power states on their attitudes toward top‐dog versus underdog appeals. Providing process evidence, Studies 3 and 4 identify boundary conditions under which the basic effect was eliminated. These findings contribute to the persuasion literature and power research and provide important implications for positioning strategy and advertisement development. 相似文献
82.
《Revue Européene de Psychologie Appliquée》2019,69(2):65-72
IntroductionPrevious studies using semantically related words revealed more accurate memory when the items were encoded visually rather than auditorily and when mental images were created during encoding. However, how the level of memory distortion is affected by the creation of different mental imagery formats or by techniques that should suppress generation of mental images has rarely been investigated.ObjectiveThe aim of the present studies was to investigate the ways in which the encoding strategy affects the accuracy of memory reports for two presentation formats of semantically related words: verbal and pictorial.MethodIn experiment 1, the participants were asked to memorize either pictures or their verbal equivalents (words) from the same category, using one of two encoding strategies: uttering the words or counting backwards. In experiment 2, pictorially or auditory presented material was encoded together with the creation of either visual or auditory mental images of the items. The results of the experimental groups were compared to control groups that received no specific instruction.ResultsHigher levels of false recognition, together with lower rates of correct recognition, were observed for words, presented either visually or auditory, relative to pictures. Moreover, self-generation of additional code during the processing of information favored the reduction of false recognitions.ConclusionEncoding strategies that engaged dual coding reduced false recognition. The results are discussed within the distinctiveness heuristic phenomenon. 相似文献
83.
Andréanne Plamondon Justin Chamberland Joannie Quenneville Christian Laforge 《Quarterly journal of experimental psychology (2006)》2017,70(8):1675-1683
When reading a text and searching for a target letter, readers make more omissions of the target letter if it is embedded in frequent function words than if it is in rare content words. While word frequency effects are consistently found, few studies have examined the impacts of passage familiarity on the missing-letter effect and studies that have present conflicting evidence. The present study examines the effects of passage familiarity, as well as the impacts of passage familiarization strategy promoting surface or deep encoding, on the missing-letter effect. Participants were familiarized with a passage by retyping a text, replacing all common nouns with synonyms, or generating a text on the same topic as that of the original text, and then completed a letter search task on the familiar passage as well as an unfamiliar passage. In Experiment 1, when both familiar and unfamiliar passages use the same words, results revealed fewer omissions for the retyping and synonyms conditions. However, in Experiment 2, when different words are used in both types of texts, no effect of familiarization strategy was observed. Furthermore, the missing-letter effect is maintained in all conditions, adding support to the robustness of the effect regardless of familiarity with the text. 相似文献
84.
采用选择/无选范式,借助工作记忆成套测验,在两位数乘法估算问题中探讨了工作记忆系统各成分对不同年龄段个体算术策略运用的预测效应。结果显示:(1)工作记忆的不同成分与年龄之间存在明显的相关。表现为,除视空模板成分外,其他各成分得分随着年龄增长而呈现上升趋势;(2)估算策略运用中,年龄与策略选择显著相关,表现为随着年龄增长,策略选择表现明显提高;(3)估算策略运用中,不同年龄个体的工作记忆不同成分和策略选择表现出不同的联系,中央执行均显示出显著的预测效应,语音环路和视空模板的预测效应均不显著。不同年龄个体的工作记忆不同成分对策略执行的预测效应均不显著。上述发现对于深刻理解工作记忆系统在算术认知策略运用中的作用机制具有重要理论含义。 相似文献
85.
Weighted‐additive (WADD) strategies require decision makers to integrate multiple values weighted by their relevance. From what age can children make choices in line with such a WADD‐strategy? We compare multi‐attribute decisions of children (6–7; 8–10; 11–12‐year‐olds) with adults in an open information‐board environment without pre‐decisional information search. In two experiments, we classify decision strategies based on individual choice patterns and find that in all age groups the majority of participants are users of a WADD‐strategy. Simple decision heuristics such as lexicographic strategies were applied rarely by children and not at all by adults. In two additional follow‐up studies, we further investigate the underlying process of WADD‐application by analysing decision latencies in combination with a retrospective think‐aloud study. Results suggest that children did not apply WADD‐strategies in a deliberate fashion in our experiments. Overall, our findings demonstrate that the ability to make good and quick decisions by holistically integrating information is already present in young children. Copyright © 2017 John Wiley & Sons, Ltd. 相似文献
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88.
预防性抗生素使用的策略与决策 总被引:1,自引:0,他引:1
探讨预防性抗生素使用时应考虑的一些问题,包括循症医学、诱导细菌耐药性、药效学和药物经济学等,供临床医生在使用预防性抗生素治疗前进行决策时参考,以期达到最佳的治疗目标。 相似文献
89.
我国医学科学技术的发展需要诺贝尔奖级研究 总被引:2,自引:0,他引:2
21世纪中国医学科学技术的发展,需要以诺贝尔奖级研究为战略目标。其实现需要定性与定量相结合的战略管理基础研究,可能较早取得突破的优先学科领域战略管理规划,世界级医学科学家为首的战略管理主体,系统有力的战略管理措施,优良的战略管理“土壤”。 相似文献
90.
科学家预测:新一轮流感大流行不可避免。通过总结历史教训,分析目前可能引起流感大流行的原因,展开预防流感大流行与共建和谐社会关系的讨论。 相似文献