不同年龄广告名人效应的心理加工机制研究

本研究从自动化加工和控制性加工这个视角研究了名人效应的心理加工机制。实验运用加工分离程序,探讨了不同年龄阶段的受众对名人广告的信息加工模式。结果发现：(1)名人效应是一个普遍存在的现象,与用一般消费者做代言人相比,青少年、成年人(大学生)以及老年人对名人广告均明显存在更多的自动化加工,且加工水平没有年龄差异。但是,老年人的控制性加工明显低于其他两组;(2)在非注意条件下,代言人的专业化程度明显地影响了大学生组的控制性加工,但与各组被试的自动化加工都关系不大。这些研究发现为广告策略的制定带来了一些新的启示。     

Sensory processing sensitivity and its relation to parental bonding, anxiety, and depression

Sensory processing sensitivity is a recently proposed construct referring to a tendency to process a variety of information more strongly and deeply than others. Although some research has found links between sensory processing sensitivity and psychological difficulties, highly sensitive people may not necessarily be predisposed to negative affect, but may be more sensitive to poor parenting. Two hundred thirteen college students were given a measure of sensory processing sensitivity (the HSPS), the parental bonding scale (measuring parental care and over-protection), the trait anxiety scale, and the Beck depression inventory. Sensory processing sensitivity predicted both anxiety and depression above and beyond parental factors, indicating that it may be an independent risk factor. An interaction was found between sensory processing sensitivity and parental care when measuring depression. Highly sensitive people may be particularly sensitive to uncaring parents. Results indicate that sensory processing sensitivity may be a temperamental disposition that interacts meaningfully with environmental factors.     

汉语短时识别中的偏好效应

使用2-AFC任务,对汉语短时识别中的偏好效应进行研究。结果表明：汉语识别中存在偏好效应;偏好效应受词频变化的影响,高频时有更大的偏好效应;本实验的偏好效应不受启动词加工水平的影响,说明它是在一种纯的内隐记忆条件下产生的。     

The cost of seeing the meaning: Conceptual processing of distractors triggers localized target suppression

It is often assumed that conceptual information impacts visual experience only after perceptual information has been extracted. However, the present study suggests that conceptual processing can interfere with perceptual processes, as reflected in target perception impairments that are specific to the location of conceptually salient distractors. Experiment 1 replicated previous findings that emotional distractors in a rapid serial visual presentation cause a spontaneous, spatially localized impairment in target perception, further finding that distractors that are merely featurally salient do not. Experiment 2 suggested that conceptually salient distractors that are non-emotional also elicit such spatially localized impairments, which are shorter lived than those following emotional distractors. Experiment 3 suggested that featurally salient distractors that are not conceptually salient engage a different, spatial attention mechanism. Together, these findings suggest that, whereas featurally salient distractors can capture spatial attention, conceptual distractors additionally engage mechanisms that suppress spatiotemporally competing targets.     

The effective time course of preparation

In reaction time (RT) research on nonspecific preparation, the preparation period is often identified with the foreperiod (FP), the interval between the offset of a neutral warning stimulus (S1) and the onset of the reaction stimulus (S2). However, the “effective preparation period” may be longer than FP: nonspecific preparation may start prior to FP (e.g., at the onset of S1) and/or continue after it (i.e., in parallel with the reaction process). In four experiments, we factorially varied FP and an additional factor (S1-duration; S2-luminance; stimulus–response compatibility) that probed the effective preparation period outside the bounds of FP. By examining how equivalent RT–FP functions obtain at the different levels of the additional factor, we showed that nonspecific preparation (1) starts at the onset of S1 for brief FPs but at its offset for longer FPs and (2) continues in parallel with S2-encoding but stops prior to response selection.     

Evidence for the activation of sensorimotor information during visual word recognition: the body-object interaction effect

We examined the effects of sensorimotor experience in two visual word recognition tasks. Body-object interaction (BOI) ratings were collected for a large set of words. These ratings assess perceptions of the ease with which a human body can physically interact with a word's referent. A set of high BOI words (e.g., mask) and a set of low BOI words (e.g., ship) were created, matched on imageability and concreteness. Facilitatory BOI effects were observed in lexical decision and phonological lexical decision tasks: responses were faster for high BOI words than for low BOI words. We discuss how our findings may be accounted for by (a) semantic feedback within the visual word recognition system, and (b) an embodied view of cognition (e.g., Barsalou's perceptual symbol systems theory), which proposes that semantic knowledge is grounded in sensorimotor interactions with the environment.     

Category contingent aftereffects for faces of different races, ages and species

Exposure to faces biases perceptions of subsequently viewed faces such that normality judgments of similar faces are increased. Simultaneously inducing such an aftereffect in opposite directions for two groups of faces might indicate discrete responding of the neural populations coding for those groups. Here we show such "category contingent" aftereffects following exposure to faces differing in eye-spacing (wide versus narrow) for European versus African faces, adult versus infant faces, and human versus monkey faces. As aftereffects reflect changes in responses of neural populations that code faces, our results may then suggest that functionally distinct neural populations code faces of different ages, races and species and that the human brain potentially contains discrete representations of these categories.     

Hemispheric lateralization of bilaterally presented homologous visual and auditory stimuli in normal adults, normal children, and children with central auditory dysfunction

Two experiments were conducted to examine the performance of normal adults, normal children, and children diagnosed with central auditory dysfunction presumed to involve the interhemispheric pathways on a dichotic digits test in common clinical use for the diagnosis of central auditory processing disorder (CAPD) and its corresponding visual analog. Results of the first experiment revealed a significant right ear advantage (REA) for the dichotic listening task and a left-visual-field advantage (LVFA) for the corresponding visual analog in normal adults and children. In the second experiment, results revealed a significantly larger REA in the children with CAPD as compared to the normal children. Results also revealed a reversed cerebral asymmetry (RVFA) for the children with CAPD on the visual task. Significant cross-modal correlations suggest that the two tasks may reflect, at least in part, similar interhemispheric processing mechanisms in children. Findings are discussed in relation to differential diagnosis and modality-specificity of CAPD.     

Hemispheric processing of lexical information in Chinese character recognition and its relationship to reading performance

Hemispheric predominance has been well documented in the visual perception of alphabetic words. However, the hemispheric processing of lexical information in Chinese character recognition and its relationship to reading performance are far from clear. In the divided visual field paradigm, participants were required to judge the orthography, phonology, or semantics of Chinese characters, which were presented randomly in the left or right visual field. The results showed a right visual field/left hemispheric superiority in the phonological judgment task, but no hemispheric advantage in the orthographic or semantic task was found. In addition, reaction times in the right visual field for phonological and semantic tasks were significantly correlated with the reading test score. These results suggest that both hemispheres involved in the orthographic and semantic processing of Chinese characters, and that the left lateralized phonological processing is important for Chinese fluent reading.     

Interactions of reading and semantics along the ventral visual processing stream

Converging evidence supports a distributed-plus-hub view of semantic processing, in which there are distributed modular semantic sub-systems (e.g., for shape, colour, and action) connected to an amodal semantic hub. Furthermore, object semantic processing of colour and shape, and lexical reading and identification, are processed mainly along the ventral stream, while action semantic processing occurs mainly along the dorsal stream. In Experiment 1, participants read a prime word that required imagining either the object or action referent, and then named a lexical word target. In Experiments 2 and 3, participants performed a lexical decision task (LDT) with the same targets as in Experiment 1, in the presence of foils that were legal nonwords (NW; Experiment 2) or pseudohomophones (PH; Experiment 3). Semantic priming was similar in effect size regardless of prime type for naming, but was greater for object primes than action primes for the LDT with PH foils, suggesting a shared-stream advantage when the task demands focus on orthographic lexical processing. These experiments extend the distributed-plus-hub model, and provide a novel paradigm for further research.