品牌个性与消费者自我概念的一致性及其对品牌忠诚的影响

品牌个性与消费者自概念的一致性是指消费者在进行品牌选择时,倾向于选择那些品牌个性与其自我概念一致的品牌。品牌个性与自我概念的一致性对消费者的品牌忠诚具有积极的影响。许多研究都证实了这一点。本文主要对品牌个性与消费者自我概念的一致性对品牌偏好的影响做了简要的概述,对并对其未来研究方向进行了展望。     

利用反诱导消除McCollough效应

ＭｃＣｏｌｌｏｕｇｈ效应在完全黑暗和自然视觉条件下的消退过程很缓慢,而利用同频补色条栅来进行反诱导,能在十几分钟内消除显色效应。消除所用时间与反诱导条栅的亮度、颜色和栅条间距（空间频率）有关。进一步说明导致ＭｃＣｏｌｌｏｕｇｈ效应恢复平衡的主要因素跟网膜刺激方式有关。     

Infant's visual preferences for facial traits associated with adult attractiveness judgements: Data from eye-tracking

Human preferences for facial attractiveness appear to emerge at an early stage during infant development. A number of studies have demonstrated that infants display a robust preference for facial attractiveness, preferring to look at physically attractive faces versus less attractive faces as judged by adults. However, to-date, relatively little is known about which traits of the face infants use to base these preferences upon. In contrast, a large number of studies conducted with human adults have identified that preference for attractive faces can be attributed to a number of specific facial traits. The purpose of the experiments here was to measure and assess infant's visual preference via eye-tracker technology for faces manipulated for one of three traits known to effect attractiveness judgments in adult preference tests: symmetry, averageness, and sexually dimorphic traits. Sixty-four infants (28 female and 36 male) aged between 12 and 24 months old each completed a visual paired comparison (VPC) task for one of the three facial dimensions investigated. Data indicated that infants displayed a significant visual preference for facial symmetry analogous to those preferences displayed by adults. Infants also displayed a significant visual preference for feminine versions of faces, in line with some studies of adult preferences. Visual preferences for facial non-averageness, or distinctiveness were also seen, a pattern opposite to that seen in adults. These findings demonstrate that infant's appreciation for facial attractiveness in adult images between the ages of 12 and 24 months of age is based on some, but not all, traits that adults find attractive.     

NONCONTINGENT PRESENTATION OF ATTENTION AND ALTERNATIVE STIMULI IN THE TREATMENT OF ATTENTION-MAINTAINED DESTRUCTIVE BEHAVIOR

Previous research has demonstrated that destructive behavior may be reduced through noncontingent presentation of attention when attention is identified as the stimulus responsible for behavioral maintenance. Because it may not always be possible to deliver attention in all situations, we examined the extent to which alternative stimuli that have been identified through a choice assessment would substitute for attention (the functional analysis—based reinforcer) in a noncontingent reinforcement procedure. Prior to treatment, functional analyses demonstrated that the destructive behavior of 2 clients with mental retardation was maintained by adult attention. Next, a stimulus choice assessment identified highly preferred tangible items for the 2 clients. Finally, we compared the effectiveness of two noncontingent reinforcement procedures: continuous noncontingent access to attention and continuous noncontingent access to the tangible item identified in the choice assessment. For both clients, these noncontingent reinforcement procedures reduced destructive behavior. The results are discussed in terms of the clinical implications for the treatment of destructive behavior using functional and alternative stimuli.     

Effects of stimulus variation on the reinforcing capability of nonpreferred stimuli

We examined the effects of stimulus (reinforcer) variation in several different contexts. In Study 1, we identified high-quality (HQ) and low-quality (LQ) stimuli based on results of a paired-stimulus assessment and examined their effects when available under concurrent-reinforcement schedules for 8 participants. No participants showed preference for the LQ stimuli when compared singly or in a varied arrangement to the HQ stimulus. In Study 2, we identified nonpreferred (NP) stimuli based on results of a single-stimulus assessment and examined their effects when available under single-reinforcement schedules for 3 participants. Results of Study 2 were mixed. One participant's data indicated that the varied presentation of NP stimuli produced a modest improvement in performance over that observed when the stimuli were presented singly. By contrast, a second participant's data showed no facilitative effect for the varied delivery of NP stimuli and that the inclusion of an HQ stimulus in the varied arrangement obscured the reinforcing effects of the HQ stimulus. The 3rd participant's data showed no effect for the varied delivery of NP stimuli but an apparent facilitative effect when an HQ stimulus was included in the varied arrangement, which was attributable solely to the presence of the HQ stimulus.     

Sexual Preference,Gender, and Blame Attributions in Adolescent Sexual Assault

ABSTRACT

The study investigated the impact of victim sexual orientation, perpetrator gender, and participant gender on judgements toward a 15-year-old male victim of a depicted sexual assault. One hundred and eight-eight participants (97 male, 91 female) read a hypothetical scenario depicting the sexual assault of a 15-year-old male victim where the victim's sexual orientation and the perpetrator's gender were varied between subjects. Participants then completed a questionnaire assessing their attributions toward both the victim and the perpetrator. Results revealed that male participants blamed the victim more than female participants when the victim was both gay and attacked by a male perpetrator. All participants, regardless of gender, made more positive judgements toward the female as opposed to male perpetrator. Results are discussed in relation to gender role stereotypes and homophobia.     

Reflections on how color term acquisition is constrained

Compared with object word learning, young children typically find learning color terms to be a difficult linguistic task. In this reflections article, I consider two questions that are fundamental to investigations into the developmental acquisition of color terms. First, I consider what constrains color term acquisition and how stable these constraints are over culture and age. I review recent studies that have identified conceptual, attentional, and linguistic constraints that seemingly operate on the acquisition of color terms compared with object words and the differential acquisition of color terms within a given language. Second, I consider whether these constraints are specific to the acquisition of color terms or whether they reflect more general constraints that operate on other classes of lexical terms such as different abstract property terms.     

Significance of visual cues in choice behavior in the female zebra finch (<Emphasis Type="Italic">Taeniopygia guttata</Emphasis><Emphasis Type="Italic">castanotis</Emphasis>)

Female zebra finches show a preference for male zebra finches over heterospecific males based solely on the auditory cues of males, such as songs. The present study was designed to investigate whether females show a similar preference for male zebra finches based solely on visual cues. Using a Y-maze apparatus, social preference of female zebra finches was studied between male zebra finches and male Bengalese finches in three experiments. In experiment 1, where female zebra finches could see and hear live male zebra finches and male Bengalese finches, the females preferred to associate with the male zebra finches. In experiment 2, using a sound-attenuated experimental apparatus, subjects could see, but not hear, male zebra finches and male Bengalese finches. The subjects did not show a significant preference for associating with zebra finches. In experiment 3, as in experiment 2, females could see live male zebra finches and male Bengalese finches in the sound-attenuated chambers. However, in experiment 3, the subjects also heard prerecorded auditory cues (i.e., songs and calls) of male zebra finches, which were presented simultaneously in both arms of the maze. Although the females could not use the auditory cues to identify the location of the male zebra finches, they preferred to associate with the male zebra finches rather than the male Bengalese finches. These results suggest that visual cues alone were effective in initiating choice behaviors by females and that auditory cues facilitate such visually based choice behaviors. Electronic Publication