抽象颜色偏好实验研究

本实验采用对偶比较法对4～21岁人群779名被试进行抽象颜色偏好调查研究,得出以下结果：（1）4～21岁人群抽象颜色偏好顺序依次是蓝、橙、红、黄、紫、绿;（2）男生和女生对抽象颜色的偏好具有明最差异;（3）不同年龄段的人群时抽象颜色偏好具有明显差异;（4）抽象颜色偏好虽然随着时代的变迁发生变化,但是仍有一定的规律性。     

How does preference reversal appear and disappear? Effects of the evaluation mode

Preference reversal is a systematic change in the preference order between options when different response methods are used (e.g., choice vs. judgment). The present study focuses on procedures used to elicit preferences according to an evaluability hypothesis. Two experiments compared joint vs. separate evaluations and explicit vs. non‐explicit joint evaluations. Subjects had to express preferences between high‐variance gambles (HVGs) and low‐variance gambles (LVGs) either by choosing one gamble to play in a lottery or by assigning gambles minimum selling prices. We show that HVGs are preferred in both choice and pricing conditions when gambles are evaluated separately, and LVGs are preferred in both choice and selling conditions when gambles are evaluated in pairs: i.e., when the evaluation mode is held constant, classic preference reversal disappears. These results support the evaluability hypothesis, and suggest that preferences depend on whether subjects are allowed to compare the options they are asked to choose from or judge, independently of the nature of the scale (i.e., attractiveness vs. minimum selling price) they are required to adopt. Copyright © 2004 John Wiley & Sons, Ltd.     

大学生上网行为与人格特质相关性研究

通过对287名在校大学生的上网情况的调查和卡特尔人格测试,探讨大学生上网的频度和对互联网内容的偏好与人格特质的相关性。研究结果表明:(1)高频上网大学生与低频上网大学生在人格特质上有显著性差异。(2)对互联网内容的偏好与人格特质有显著相关。(3)稳定性对信息类和技术类内容偏好的预测作用最大,乐群性和忧虑性对休闲类内容偏好的预测作用最大,敢为性和幻想性对刺激类内容偏好的预测作用最大。     

互联网内容偏好与大学生人格特质关系的研究

本研究对2034名在校大学生的上网情况和人格特质进行测试,探讨大学生网络内容偏好程度与接触频率的关系以及不同人格特质的大学生在互联网内容的偏好上是否有显著性差异。结果表明：(1)接触频率最高的是聊天内容,最低的是网上购物,男生显著高于女生的是游戏类内容,女生显著高于男生的是聊天类内容。(2)不同人格特质的大学生在内容偏好上存在显著差异。     

幽默平面广告的适用性研究

为了探讨哪一类别商品的平面广告更适合于采用幽默的诉求方式,研究随机选取160大学生为被试,以16则改编平面广告为实验材料,以广告类型（幽默,非幽默）、商品类别为自变量,以广告评价、广告顺序为协变量,以商品的印象程度、喜爱程度、购买意向为因变量,进行平衡设计实验。结果表明,幽默广告具有较好广告效果,可以提高受众对大宗工具、小奖赏和小工具型商品的记忆;幽默平面广告更适用于低风险、功能性商品,不适用于高风险、享乐性商品。     

Beliefs and preferences in cultural agents and cultural game players

Two laboratory experiments demonstrated that Japanese participants did not conform to the majority unless negative social implications of not conforming were clear. When their behaviour had no implications for others, they rather exhibited preference for uniqueness. Results of Study 2 further demonstrated that participants' conformity to the majority was particularly prevalent among those who were chronically concerned with how other people would perceive them. Participants in these studies were shown to be cultural game players who changed their behaviour in response to anticipated responses of others based on culturally shared beliefs.     

决策任务反应模式对偏好反转的影响

在经典彩票问题研究的基础上,探讨了匹配和选择两种反应模式及其先后顺序对被试偏好反转的影响,以及被试性别与其偏好反转的关系。研究结果发现:(1)反应模式的变化导致偏好反转的发生;(2)偏好反转存在反应顺序效应,先匹配后选择条件下的偏好反转率显著大于先选择后匹配条件下的偏好反转率;研究结果不支持后悔理论;(3)不同性别被试在选择和匹配任务中的偏好及其反转率没有显著性差异。     

Assortative mating in morningness-eveningness

Individuals differ in their morningness-eveningness preference (circadian preference); that is, some prefer morning hours for intellectual and physical activities and others prefer late afternoon or evening hours. This has been viewed as an interesting facet of personality. Assortative mating has been studied in personality research, but assortative mating in circadian preference has rarely been examined. Eighty-four couples participated in this study. They filled in the Composite Scale of Morningness; they also supplied data about rise times and bedtimes as well as information about relationship satisfaction and duration. The results revealed a moderate positive relationship between couple partners in morningness-eveningness which persisted after correcting for age. Similarly, correlations existed between the sleep-wake variables (rise time and bedtime) on weekdays and on the weekends, the association being higher for weekends. There was no significant correlation between length of the relationship and dissimilarity in morningness-eveningness, suggesting that the above-reported correlations reflect an initial assortment rather than convergence effects. Further, no significant correlation was found between dissimilarity in morningness-eveningness and relationship satisfaction. The results suggest that assortative mating in morningness-eveningness is likely and is probably based on an initial assortment. The likelihood to meet and mate may also be linked to chronotype. When differences in circadian preferences exist between possible partners, this reduces the likelihood that these persons meet either by accident or during work and leisure activities. Therefore, two extreme chronotypes are unlikely to meet each other because they have the smallest overlap in their preferred active time during the day due to the circadian rhythmicity.     

Effects of preference on verification of discriminated mands

Previous research suggests that motivating operation (MO) manipulations may assist in assessing discriminated manding (Gutierrez et al., 2007). The current study partially replicated and extended previous research by varying access to concurrently available reinforcers with different preference values (i.e., MO manipulations). Manding did not occur (a) for reinforcers that were freely available and (b) for lower preference items when relatively higher preference reinforcers were freely available. Results further demonstrated the utility of manipulating MOs to verify discriminated mands but suggest that relative preference of alternative reinforcers should be controlled during these assessments.     

自我-他人决策差异：问题、研究与思考

目前关于自我-他人决策差异的研究在采用的任务、得到的发现及理论解释上均存在诸多矛盾或不一致的地方, 且缺乏对此种现象深层心理机制的探讨。虽然一些研究者试图用心理距离假设来解释相关结果, 但由于对心理距离的实验操纵过于简单, 难以形成解释力较强的理论模型。近年来我们的一系列研究发现：得失情境下自我-他人决策差异存在不对称性; 直接操纵心理距离比操纵决策者角色和社会距离对诱发自我-他人决策差异更有效; 决策者个体的自尊水平影响自我-他人决策差异。未来的研究需要进一步探讨自我-他人心理距离的本质、决策者角色转换引起的心理距离变化及自我-他人决策差异的脑机制等问题。