进化心理学与生态心理学的整合：理解适宜可用性

进化心理学源自达尔文进化论,以分析心理机能及起源为主要研究目的。同样,生态心理学在Brunswik(1956)和Gibson(1979)开创引领下,探讨了有机体的知觉、判断、行为等因素在环境适应中的作用。尽管进化心理学和生态心理学都具有生物机能主义倾向,但过去研究较少探讨二者联系。该文引入适宜可用性观点来整合进化心理学和生态心理学的理论与实证研究。适宜可用性的观点认为,生存与繁衍问题中的代价与利益分析有助于特定种群的动物采取趋近或回避行为来保证潜在适宜性。适宜可用性的观点源自进化生物学中的知觉理论,它解决了认识论中许多传统问题,也整合了进化心理学和生态心理学的实验研究成果。适宜可用性的观点为新世纪的感觉、知觉、认知、情绪和决策的研究提供了新的理论基础     

Motion-induced blindness does not affect the formation of negative afterimages

Aftereffects induced by invisible stimuli constitute a powerful tool to investigate what type of neural information processing can occur in the absence of visual awareness. This approach has been successfully used to demonstrate that awareness of oriented gratings or translating stimuli is not necessary to obtain a robust orientation-specific or motion-specific aftereffect. We exploit motion-induced blindness (MIB, Bonneh, Cooperman, & Sagi, 2001) to investigate the related question of the influence of visual awareness on the formation of negative afterimages. Our results show that MIB does not affect the persistence and intensity of afterimages. Thus, there is no significant contribution to the formation of afterimages beyond the sites mediating MIB.     

Constraints on children's color term acquisition

Kowalski and Zimiles (2006) and O'Hanlon and Roberson (2006) address an age-old question: Why do children find it difficult to learn color terms? Here these articles are reflected on, providing a focused examination of the issues central to this question. First, the criteria by which children are said to find color naming difficult are considered. Although the age of color term acquisition is decreasing, and color naming might not be more difficult than other abstract attributes, several stages of difficulty are identified. Second, it is argued that there are potentially multiple constraints (e.g., conceptual, attentional, and linguistic) for these multiple stages of difficulty with color term acquisition. Third, it is argued that the validity and reliability of techniques for identifying constraints need to be considered and that converging evidence for the constraints should be provided. Finally, a series of new questions that need to be asked to provide a well-rounded explanation of the difficulties children face when learning color terms is outlined.     

Color categories: evidence for the cultural relativity hypothesis

The question of whether language affects our categorization of perceptual continua is of particular interest for the domain of color where constraints on categorization have been proposed both within the visual system and in the visual environment. Recent research (Roberson, Davies, & Davidoff, 2000; Roberson et al., in press) found substantial evidence of cognitive color differences between different language communities, but concerns remained as to how representative might be a tiny, extremely remote community. The present study replicates and extends previous findings using additional paradigms among a larger community in a different visual environment. Adult semi-nomadic tribesmen in Southern Africa carried out similarity judgments, short-term memory and long-term learning tasks. They showed different cognitive organization of color to both English and another language with the five color terms. Moreover, Categorical Perception effects were found to differ even between languages with broadly similar color categories. The results provide further evidence of the tight relationship between language and cognition.     

The role of perception, language, and preference in the developmental acquisition of basic color terms

When learning basic color vocabulary, young children show a selective delay in the acquisition of brown and gray relative to other basic color terms. In this study, we first establish the robustness of this finding and then investigate the extent to which perception, language, and color preference may influence color conceptualization. Experimental tasks were designed to measure different aspects of perceptual color processing (discrimination and saliency), color preference and objective counts of color term frequency in preschool-directed language (books and mothers' speech) were used to compare the acquisition of three groups of colors: primary colors, secondary colors (orange, pink, and purple) that appear at the same time as the primary colors, and secondary colors (brown and gray) that appear late. Although our results suggest that perception does not directly shape young children's color term acquisition, we found that children prefer brown and gray significantly less than basic colors and that these color terms appear significantly less often in child-directed speech, suggesting that color preference, linguistic input, and developing color cognition may be linked.     

The nature of infant color categorization: evidence from eye movements on a target detection task

Infants respond categorically to color. However, the nature of infants' categorical responding to color is unclear. The current study investigated two issues. First, is infants' categorical responding more absolute than adults' categorical responding? That is, can infants discriminate two stimuli from the same color category? Second, is color categorization in infants truly perceptual? Color categorization was tested by recording adults' and infants' eye movements on a target detection task. In Experiment 1, adults were faster at fixating a colored target when it was presented on a colored background from a different color category (between-category) than when it was presented on a colored background from the same color category (within-category), even when within- and between-category chromatic differences were equated in CIE (Committee International d'Eclairage) color space. This category effect was found for two chromatic separation sizes. In Experiment 2, 4-month-olds also responded categorically on the task. Infants were able to fixate the target when the background color was from the same category. However, as with adults, infants were faster at fixating the target when the target background chromatic difference was between-category than when it was within-category. This implies that infant color categorization, like adult color categorization, is truly perceptual.     

Judgment is not color blind: The impact of automatic color preference on product and advertising preferences

This research examines the colors white and black and highlights the importance of automatic preference for the color white over black in product choice and advertising contexts. Across three studies, we incorporate multiple Implicit Association Tests to assess automatic preferences for colors, products, races, and advertisements. In Study 1, we demonstrate an automatic color preference for white over black, show that this preference holds for Caucasian-Americans and African-Americans, and find that automatic color preference predicts automatic product preference of white over black-colored products. Study 2 extends these findings by showing that actual behavioral product choice is best predicted by a combination of automatic and explicit color preferences. In the advertising domain, Study 3 demonstrates how automatic color preference influences advertising responses and how it explains the lack of in-group preference by African-Americans in previous implicit studies of racial preference. Collectively, our research draws attention to the need to disentangle white and black as designation of colors versus racial groups, and offers significant and novel contributions to the work on color and race in consumer psychology.     

Event‐related potentials reveal linguistic suppression effect but not enhancement effect on categorical perception of color

The present study used the event‐related potential technique to investigate the nature of linguistic effect on color perception. Four types of stimuli based on hue differences between a target color and a preceding color were used: zero hue step within‐category color (0‐WC); one hue step within‐category color (1‐WC); one hue step between‐category color (1‐BC); and two hue step between‐category color (2‐BC). The ERP results showed no significant effect of stimulus type in the 100‐200 ms time window. However, in the 200–350 ms time window, ERP responses to 1‐WC target color overlapped with that to 0‐WC target color for right visual field (RVF) but not left visual field (LVF) presentation. For the 1‐BC condition, ERP amplitudes were comparable in the two visual fields, both being significantly different from the 0‐WC condition. The 2‐BC condition showed the same pattern as the 1‐BC condition. These results suggest that the categorical perception of color in RVF is due to linguistic suppression on within‐category color discrimination but not between‐category color enhancement, and that the effect is independent of early perceptual processes.     

The structure of color experience and the existence of surface colors

Color experience is structured. Some “unique” colors (red, green, yellow, and blue) appear as “pure,” or containing no trace of any other color. Others can be considered as a mixture of these colors, or as “binary colors.” According to a widespread assumption, this unique/binary structure of color experience is to be explained in terms of neurophysiological structuring (e.g., by opponent processes) and has no genuine explanatory basis in the physical stimulus. The argument from structure builds on these assumptions to argue that colors are not properties of surfaces and that color experiences are neural processes without environmental counterparts. We reconsider the argument both in terms of its logic and in the light of recent models in vision science which point at environment-involving patterns that may be at the basis of the unique/binary structure of color experience. We conclude that, in the light of internal and external problems which arise for it, the argument from structure fails.     

Could sex difference in color preference and its personality correlates fit into social theories? Let Chinese university students tell you

The unclear picture of the sex difference in color preference might result from personality variations. We invited 359 Chinese university students (166 men and 193 women) to undergo a color preference test and the Zuckerman-Kuhlman Personality Questionnaire (ZKPQ), a five-factor model test. Depressive trends were measured by the Plutchik-van Praag Depression Inventory (PVP). There was no significant difference between men and women regarding either ZKPQ or PVP scale scores. However, men preferred blue and green significantly more, and their preference order of yellow was negatively correlated with ZKPQ Sociability. Women preferred purple, pink and white significantly more, their preference order of gray was positively correlated with Neuroticism-Anxiety, and the order of orange negatively with Aggression-Hostility. Our results suggest that, partly from a biological layout, men as hunters and women as gatherers prefer some different colors on the one hand, but from a social structural layout, they might try to adjust some personality traits by preferring other colors on the other, in order to attain a sex-equality but polychromatic world.