Choice freedom

Individuals seek and value choice freedom, firms provide consumers ever-increasing opportunities to exercise it, citizens worry about protecting their right to choose freely, and scholars across different disciplines study the topic around the globe. We adopt a consumer psychology perspective to systematize the vast literature on choice freedom, and we present a framework to examine the relationship between choice freedom and personal and societal well-being. We begin by proposing choice freedom as an antecedent of autonomy and personal control and by clarifying the meaning of these interrelated constructs. We then use autonomy and personal control as separate processes to explain benefits and limits of choice freedom for well-being, and we review interventions that mitigate the limits. Finally, we discuss future research questions related to autonomy and personal control. Whereas extant literature focuses on the presence of freedom and on the relationship between choice freedom and the individual, we reflect on the extent to which consumers actually have freedom of choice and on the role of others in the provision and exercise of choice freedom.     

Assessing unit-price related remifentanil choice in rhesus monkeys

Given a commodity available at different prices, a unit-price account of choice predicts preference for the cheaper alternative. This experiment determined if rhesus monkeys preferred remifentanil (an ultra-short-acting micro-opioid agonist) delivered at a lower unit price over a higher-priced remifentanil alternative (Phases 1 and 3). Choice between equal-priced alternatives also was assessed (Phase 2). A discrete-trials procedure was arranged in which three monkeys chose between two remifentanil alternatives by responding on one of two levers. Different prices were arranged by manipulating drug dose (0.3 and 0.1 microg/kg/injection) and/or the ratio requirement. Monkeys usually chose the larger-dose alternative even when it was more expensive. Only when unit prices were relatively high (e.g., large response requirements) did monkeys choose the cheaper (or equally priced) smaller-dose alternative. Employing larger doses (0.9 and 0.3 microg/kg/injection) attenuated the larger-dose preference. The results demonstrate that choice was not determined simply by unit price. An alternative model that employs demand-function analysis to generate choice predictions is proposed.     

Reinforcer identification and evaluation of choice within an educational setting

Current research on preference methodology and the effects of choice with children who are typically developing is limited. This study evaluated two preference methodologies for identifying reinforcers across two choice options within the classroom. These methods include a teacher-generated list of reinforcers, a student-generated list of reinforcers, student choice from both lists, and teacher choice from both lists. Four elementary aged-children with no diagnosed learning or developmental disabilities participated. Both preference methods were effective in identifying reinforcers for all participants. Moreover, both choice options resulted in increases in responding. Results are discussed with respect to reinforcement and the effects of “choice.”     

Framing, intentions, and trust–choice incompatibility

The present paper examines how framing of messages and the intentions inferred from different—positive vs. negative—framings, interact with the development of trust. Empirical evidence is presented showing that different, logically equivalent, frames are supposedly interpreted as implying different intentions. Next, the relationship between different frames (and the corresponding intentions reflected from these frames) and trust are explored. Finally, and most important, the relationship between the assessment of trust, inferred from different frames, and the corresponding choice behavior resulting from these frames, are investigated. Specifically, consider agents A and B offering to sell exactly the same commodity, except that one agent formulates it in a positive and the other in a negative frame. The different frames may lead to different assessments of the trustworthiness of the two agents. Following common wisdom, if agent A is trusted more than B, then one should prefer to conduct transactions with the former rather than with the latter agent. Several experiments are presented that are incompatible with this conjecture. For example, when faced with a choice between two butchers, whose ground beef is advertised as containing 25% fat (negative frame) or 75% lean (positive frame), respectively, most people have more trust in the former yet most indicate they would buy their meat from the latter butcher. This phenomenon, in which negative framing weighs more in trust assessments, and positive framing weighs more in choice, is labeled trust–choice incompatibility. The robustness of the phenomenon is further demonstrated in several experiments, and possible explanations for its occurrence are discussed.     

What kinds of alternative possibilities are required of the folk concept(s) of choice?

Our concept of choice is integral to the way we understand others and ourselves, especially when considering ourselves as free and responsible agents. Despite the importance of this concept, there has been little empirical work on it. In this paper we report four experiments that provide evidence for two concepts of choice—namely, a concept of choice that is operative in the phrase having a choice and another that is operative in the phrase making a choice. The experiments indicate that the two concepts of choice can be differentiated from each other on the basis of the kind of alternatives to which each is sensitive. The results indicate that the folk concept of choice is more nuanced than has been assumed. This new, empirically informed understanding of the folk concept of choice has important implications for debates concerning free will, responsibility, and other debates spanning psychology and philosophy.     

Impacts of autonomy-supportive versus controlling instructional language on motor learning

The authors examined the influence of autonomy-supportive (ASL), controlling (CL), and neutral instructional language (NL) on motor skill learning (cricket bowling action). Prior to and several times during the practice phase, participants watched the same video demonstration of the bowling action but with different voice-over instructions. The instructions were designed to provide the same technical information but to vary in terms of the degree of choice performers would perceive when executing the task. In addition to measurements of throwing accuracy (i.e., deviation from the target), perceived choice, self-efficacy, and positive and negative affect were assessed at the end of the practice phase and after a retention test without demonstrations and instructions on Day 2. ASL resulted in perceptions of greater choice, higher self-efficacy, and more positive affect during practice than CL, and enhanced learning as demonstrated by retention test performance. Thus, granting learners autonomy appeared to endow them with confidence in their ability, diminished needs for control of negative emotional responses, and created more positive affect, which may help consolidate motor memories.     

The Selective Laziness of Reasoning

Reasoning research suggests that people use more stringent criteria when they evaluate others' arguments than when they produce arguments themselves. To demonstrate this “selective laziness,” we used a choice blindness manipulation. In two experiments, participants had to produce a series of arguments in response to reasoning problems, and they were then asked to evaluate other people's arguments about the same problems. Unknown to the participants, in one of the trials, they were presented with their own argument as if it was someone else's. Among those participants who accepted the manipulation and thus thought they were evaluating someone else's argument, more than half (56% and 58%) rejected the arguments that were in fact their own. Moreover, participants were more likely to reject their own arguments for invalid than for valid answers. This demonstrates that people are more critical of other people's arguments than of their own, without being overly critical: They are better able to tell valid from invalid arguments when the arguments are someone else's rather than their own.     

What are the factors determining user intentions to use AV while impaired?

In this study, we employ the Integrated Choice Latent Variable (ICLV) framework to model the public’s intention of using Autonomous Vehicles (AVs) while impaired under the influence of alcohol, medicine, or fatigue. We identify five latent constructs from psychometric indicators that define respondent’s perception and attitudes towards AVs which are i) perceived benefits, ii) perceived risks, iii) enjoy driving, iv) wheels public transport attitude, and v) rails public transport attitude. We use these latent variables along with explanatory variables to study user intentions regarding delegation of vehicle control from human driving to autonomous driving. The study uses survey data collected from 1,065 Czech residents between 2017 and 2018. Our findings indicate that user intentions are primarily defined by attitudes rather than socio-demographic attributes. However, the inclusion of both types of variables is crucial in evaluating user intentions. Despite a positive outlook towards AVs, people were found to be reluctant in using AVs while impaired which can be attributed to distrust towards the technology. Our analysis shows that with appropriate efforts from policymakers, the public’s attitude can be changed to promote adoption. The efforts will have to be emphasized towards building positive attitudes (such as perceived benefits) and diminishing existing negative attitudes (such as perceived risks).