Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach

This paper presents a conceptual model of means–end theory. The proposed model, built on Gutman's (1982) contributions to means–end theory, consists of four conceptual categories that are linked together. The conceptual categories are context‐nested consumer choices, attributes of the consumer choices, consequences and values. The discussion uses results of four cases to illustrate the conceptual categories of the proposed explanatory means–end model. Copyright © 2002 Henry Stewart Publications Ltd.     

Are self-explanations always beneficial?

We present evidence suggesting that the effect of self-explanations on learning is not always beneficial and, in fact, in some contexts has a detrimental effect. Over eight sessions, fourth-graders engaged in investigation of a database with the goal of identifying causal effects. In a separate task, children in one condition also generated self-explanations regarding the mechanisms underlying the causal effects they believed to be present. In a comparison condition, they did not. On a transfer task, children in the no-explanations condition showed superior causal inference performance. The findings are discussed as reflecting the development of “data-reading” skill with which an emphasis on explanations may interfere.     

Enabling conditions and children’s understanding of pretense

Two experiments examined whether preschoolers’ difficulties on tasks that required relating pretending and knowledge (e.g., Lillard, A. S. (1993a). Young children’s conceptualization of pretense: Action or mental representational state? Child Development, 64, 372-386) were due to children’s inability to appreciate the causal mechanism behind enabling conditions. In Experiment 1, 4-year-olds were told about a character who knew about one kind of animal and did not know about another. The character acted in a manner consistent with both animals. Children were asked whether the character was pretending to be the animal of which he was ignorant. The character’s knowledge was either represented in a generic manner (as a picture) or in a manner that suggested a particular enabling condition relation that children found accessible (as a battery, which most 4-year-olds recognize is critical for making toys work). Children were more successful at relating knowledge and pretending in the battery condition. This improvement in performance extended to another task in which children had to identify the enabling condition relation between knowledge and identification, in which there were reduced demands on the inhibitory mechanisms necessary for success. Experiment 2 found that the results in Experiment 1 were not due to demands of the procedure used in Experiment 1. These results are discussed in the context of recent theories of theory of mind that focus on the importance of causal relations among mental states.     

Causal-based property generalization

A central question in cognitive research concerns how new properties are generalized to categories. This article introduces a model of how generalizations involve a process of causal inference in which people estimate the likely presence of the new property in individual category exemplars and then the prevalence of the property among all category members. Evidence in favor of this causal-based generalization (CBG) view included effects of an existing feature's base rate (Experiment 1), the direction of the causal relations (Experiments 2 and 4), the number of those relations (Experiment 3), and the distribution of features among category members (Experiments 4 and 5). The results provided no support for an alternative view that generalizations are promoted by the centrality of the to-be-generalized feature. However, there was evidence that a minority of participants based their judgments on simpler associative reasoning processes.     

Bridging the gap: Causality-at-a-distance in children's categorization and inferences about internal properties

Previous research has shown that preschoolers extend labels and internal properties of objects based on those objects’ causal properties, even when the causal properties conflict with the objects’ perceptual appearance [Nazzi, T., & Gopnik, A. (2000). A shift in children's use of perceptual and causal cues to categorization. Developmental Science, 3, 389–396; Sobel, D. M., Yoachim, C. M., Gopnik, A., Meltzoff, A. N., & Blumenthal, E. J. (2007). The blicket within: Preschoolers’ inferences about insides and causes. Journal of Cognition and Development, 8, 159–182]. These studies, however, only presented causal relations that acted on contact. In two studies, contact causality was replaced by distance causality. In contrast to the contact causality case, 4- and 5-year-olds extended labels to objects with similar perceptual properties over objects with similar causal properties when those properties acted at a distance. When children were asked to make inferences about object's internal properties, they were more likely to make causal responses, with 5-year-olds doing so to a greater extent than 4-year-olds. In a second study, 4-year-olds registered causal properties that acted at a distance and used them to make inferences when no perceptual conflict was present. These results support a hypothesis that young children develop an understanding of the specific mechanisms that link causal relations.     

The role of feature type and causal status in 4–5-year-old children's biological categorizations

The present study investigated the role of the causal status of features and feature type in biological categorizations by young children. Study 1 showed that 5-year-olds are more strongly influenced by causal features than effect features; 4-year-olds exhibit no such tendency. There therefore appears to be a conceptual change between the ages of 4 and 5 in the evaluation of the causal relations between features that characterize biological categories. The aim of Study 2 was to identify the nature of the abstract beliefs that underlie children's categorial choices. Results show that 5-year-olds base category choices on causal features only when the status of the cause is associated with an internal feature and not if the feature is merely a surface feature. Children thus use biological knowledge to perform the task.     

Working with Fischer and Ravizza’s Account of Moral Responsibility

This paper examines the account of guidance control given in Fischer and Ravizza's book, Responsibility and Control, with the aim of revising it so as to make it a better account of what needs to be added to having alternatives open to yield a specification of the control condition for responsibility that will be acceptable to an adherent of the principle that one is responsible for something only if one could have avoided it.     

Time and order effects on causal learning

Five experiments were conducted to explore trial order and retention interval effects upon causal predictive judgments. Experiment 1 found that participants show a strong effect of trial order when a stimulus was sequentially paired with two different outcomes compared to a condition where both outcomes were presented intermixed. Experiment 2 found that a 48-h retention interval eliminates the trial order effect, so that participants gave a global judgment about the relationship between the stimulus and the two outcomes equivalent to the one given by participants that received the two phases intermixed. This result was replicated in Experiment 3 in a situation in which the probability of the outcome in the presence of the cue was changed from .5 for both outcomes (Experiments 1, 2, 4, and 5) to .75 and .25 for outcomes 1 and 2, respectively. Experiment 4 found that retention intervals ranging from 45 min to 48 h eliminated the trial order effect similarly. Experiment 5 found that a 10-min retention interval replicated the effect of time upon sequential training found in precedent experiments, regardless of whether participants remained within the laboratory during the retention interval or spent it outside. The combined results of this experimental series suggest that retention intervals reduce retroactive interference in causal learning by allowing participants to use all the information presented across phases, rather than differentially increasing or decreasing retrieval of information about each of them.     

Evidence that a transient but cognitively demanding process underlies forward blocking

Blocking is a learning phenomenon in which prior experience inhibits learning about novel cues. Though the phenomenon itself has been well documented, the details of blocking-related processes still remain contentious. Two experiments investigated whether participants were engaged in demanding cognitive processing during different portions of a standard blocking paradigm. Participants in Experiment 1 engaged in a simple secondary task while completing a standard blocking procedure. Results showed that performance on the secondary task was briefly diminished early in the second phase of the blocking paradigm, when the novel cue is first paired with the pretrained cue. Participants in Experiment 2 performed a difficult cognitive load task during either the early or the late portions of the second phase of blocking. The blocking effect was eliminated when learners were under load early in the second phase, but not when learners were under load late in the second phase. These results suggest that blocking relies on a cognitively demanding process with a distinct time course. Computational simulations illustrate how a model that includes top-down (i.e., cognitively demanding) attentional modulation can reproduce the observed behaviour. This suggests that purely associative processes are not sufficient to explain the observed behaviour. Implications for current accounts of blocking are discussed.     

Individual differences in strategies for syllogistic reasoning

Current theories of reasoning such as mental models or mental logic assume a universal cognitive mechanism that underlies human reasoning performance. However, there is evidence that this is not the case, for example, the work of Ford (1995), who found that some people adopted predominantly spatial and some verbal strategies in a syllogistic reasoning task. Using written and think-aloud protocols, the present study confirmed the existence of these individual differences. However, in sharp contrast to Ford, the present study found few differences in reasoning performance between the two groups, in terms of accuracy or type of conclusion generated. Hence, reasoners present an outward appearance of ubiquity, despite underlying differences in reasoning processes. These findings have implications for theoretical accounts of reasoning, and for attempts to model reasoning data. Any comprehensive account needs to account for strategic differences and how these may develop in logically untrained individuals.