We examine the influence of two specific negative emotions (i.e., sadness and anger) on consumers' preference for an advertised product promoting either activity (e.g., exercise) or passivity (e.g., relaxation). On the basis of empirical distinctions between the level of activation accompanying sadness and anger, and drawing upon a mood-as-information perspective, we hypothesized that individuals will have a preference for activity to passivity when in an angry compared to a sad emotional state. Thus, when angry, they preferred a product advertised as active, whereas when sad they preferred a product described in more passive terms. 相似文献
This study adopts a dual-system view of category learning. The findings suggest that consumers who learn a dominant feature as a verbal rule for a product category will classify a new ambiguous product according to that feature even if it more closely resembles a different product category. The findings also demonstrate that dominant features can bias categorization toward a less prototypical category in the event that the new product breaks the rule. We refer to this phenomenon as criterial inferencing. Lastly, we offer unique empirical evidence to suggest that mood influences category learning and thus attenuates the criterial inferencing bias. 相似文献
Flickering light induces visual hallucinations in human observers. Despite a long history of the phenomenon, little is known about the dependence of flicker-induced subjective impressions on the flicker frequency. We investigate this question using Ganzfeld stimulation and an experimental paradigm combining a continuous frequency scan (1–50 Hz) with a focus on re-occurring, whole percepts. On the single-subject level, we find a high degree of frequency stability of percepts. To generalize across subjects, we apply two rating systems, (1) a set of complex percept classes derived from subjects’ reports and (2) an enumeration of elementary percept features, and determine distributions of occurrences over flicker frequency. We observe a stronger frequency specificity for complex percept classes than elementary percept features. Comparing the similarity relations among percept categories to those among frequency profiles, we observe that though percepts are preferentially induced by particular frequencies, the frequency does not unambiguously determine the experienced percept. 相似文献
Knowledge restructuring refers to changes in the strategy with which people solve a given problem. Two types of knowledge restructuring are supported by existing category learning models. The first is a relearning process, which involves incremental updating of knowledge as learning progresses. The second is a recoordination process, which involves novel changes in the way existing knowledge is applied to the task. Whereas relearning is supported by both single- and multiple-module models of category learning, only multiple-module models support recoordination. To date, only relearning has been directly supported empirically. We report two category learning experiments that provide direct evidence of recoordination. People can fluidly alternate between different categorization strategies, and moreover, can reinstate an old strategy even after prolonged use of an alternative. The knowledge restructuring data are not well fit by a single-module model (ALCOVE). By contrast, a multiple-module model (ATRIUM) quantitatively accounts for recoordination. Low-level changes in the distribution of dimensional attention are shown to subsequently affect how ATRIUM coordinates its modular knowledge. We argue that learning about complex tasks occurs at the level of the partial knowledge elements used to generate a response strategy. 相似文献
There is abundant evidence from behavioral and neurophysiological experiments for the distinction of natural versus artifactual categories and a gender-specific difference: women’s performances in cognitive tasks increase when natural categories are used, whereas men’s performances increase with artifactual categories. Here, we used the semantic priming paradigm to study retrieval processes by presenting category labels as primes and exemplars as targets. Overall, in two experiments we found larger priming effects for natural than for artifactual categories. In addition, females showed positive priming effects for natural but negative effects for artifactual categories, whereas males showed positive priming effects for both categories. This pattern matches with that from other tasks and can be interpreted as evidence that the findings from these other tasks are, at least partially, indeed due to different representations or processing modes for males and females and not (exclusively) due to—for example—different familiarity with a category. In a further experiment, we showed that the found pattern for females can be manipulated by focusing on perceptual vs. functional features. The results can be interpreted as first evidence that there are (eventually in addition to different “crystallized” semantic structures) specific default processing modes that differ for males and females. 相似文献
This paper presents Automath encodings (which are also valid in LF/λP) of various kinds of foundations of mathematics. Then it compares these encodings according to their size, to find out which foundation is the simplest.
The systems analyzed in this way are two kinds of set theory (ZFC and NF), two systems based on Church's higher order logic (Isabelle/Pure and HOL), three kinds of type theory (the calculus of constructions, Luo's extended calculus of constructions, and Martin-Löf's predicative type theory) and one foundation based on category theory.
The conclusions of this paper are that the simplest system is type theory (the calculus of constructions), but that type theories that know about serious mathematics are not simple at all. In that case the set theories are the simplest. If one looks at the number of concepts needed to explain such a system, then higher order logic is the simplest, with twenty-five concepts. On the other side of the scale, category theory is relatively complex, as is Martin-Löf's type theory.
(The full Automath sources of the contexts described in this paper are one the web at http://www.cs.ru.nl/~freek/zfc-etc/.) 相似文献