Effects of processing style on responsiveness to affective stimuli and processing fluency

In the present study, we provide direct evidence for effects of global versus local processing on responsiveness to and reliance on affective information in judgement and decision-making. Results of Experiments 1 and 2 showed an increased responsiveness to affective stimuli among participants in a global processing mode. Experiment 3 showed similar effects for processing fluency; participants adopting a global processing style showed an increased reliance on fluency. Experiment 4 replicated our findings in a more mundane judgement task in which participants judged apartments. We discuss our findings in relation to the distinction between intuitive versus deliberative modes of thinking.     

Domain‐General and Domain‐Specific Creative‐Thinking Tests: Effects of Gender and Item Content on Test Performance

The study examined the effects of gender and item content of domain‐general and domain‐specific creative‐thinking tests on four subscale scores of creative‐thinking (fluency, flexibility, originality, and elaboration). Chinese tenth‐grade students (234 males and 244 females) participated in the study. Domain‐general creative thinking was measured by using two domain‐independent items—box and newspaper. Domain‐specific creative thinking was measured in the domain of history by two history‐specific items—school uniform and health food—that were part of lessons in modern Chinese history. Domain‐general creative‐thinking scores were not different across gender in any of the four subscales. In domain‐specific creative thinking, female students produced more responses (fluency) and more categories of ideas (flexibility), and more detailed answers (elaboration) on both items than did males. Gender difference was not found in originality. Item effects were significant in both general and specific creative‐thinking scores, with higher fluency, flexibility, and elaboration for the newspaper than the box item, and higher fluency, flexibility, originality, and elaboration for the school uniform than the health food item. The findings on both gender and item effects support the contention that personal interest and life experience influence the generation of creative solutions. The finding that gender did not differ in domain‐general creative‐thinking was expected, as the two general items (box and newspaper) are experienced similarly by both genders. As most of the creative‐thinking tests are influenced by individuals' experience beyond creative‐thinking ability, judicial evaluation and use of creative‐thinking scores are underscored.     

Searching for the Right Word: Performance on Four Word-Retrieval Tasks Across Childhood

Word retrieval was assessed in 207 normally developing Hebrew-speaking children aged 8–17 through four tasks: picture naming, phonemic fluency, semantic fluency, and homophone meaning generation (HMGT). Scores on all tests correlated positively and significantly with participant age. Yet, age effects and the correlation between age and test scores were weakest for the naming test and strongest for the HMGT. We discuss the nature of the word search involved in each task and suggest that the more executive demands required by a test the steeper the slope of performance increase on this test.     

The influence of category representations on exemplar generation

The present study examined the influence of category representations on exemplar generation, which has been neglected in previous category research. An experiment on college students manipulated the category representation of insects in three conditions (prototypes, exemplars, and the hybrid of prototypes and exemplars). Participants were asked to generate as many exemplars as possible. The results demonstrate that category representations affect and constrain exemplar generation. The new findings are as follows. In the prototype and hybrid conditions with the prototype representation, people tend to generate more valid exemplars by using the prototype mutation mechanism, and exemplar generation conforms to the family resemblance structure. Exemplar generation in the hybrid condition is additionally constrained by known exemplars. In the exemplar condition, people tend to generate fewer valid exemplars by using miscellaneous strategies, and their exemplar generation may not conform to the family resemblance structure.     

105例额叶、非额叶肿瘤患者词语流畅性作业的比较研究

让４８例额叶肿瘤患者,２６例颞叶肿瘤患者,２６例顶枕叶肿瘤患者,５例额颞肿瘤或颞顶肿瘤患者（全部病人分为左脑肿瘤５６例,右脑肿瘤４９例）说同类词,说非其类词及Ｓｔｒｏｏｐ测验。结果表明：１．额叶组说同类词总和明显低于颞叶组。２．额叶组读色字及读字色两项任务所用时间明显长于颞叶组及顶枕叶组。３．额叶组读色字及字色出现的错误频率明显高于正常人组及顶枕叶组。４．左脑肿瘤组说同类词及读黑色、色字及颜色命名的成绩明显低于右脑肿瘤组。资料提示：额叶肿瘤比颞叶与顶枕叶肿瘤、左脑肿瘤比右脑肿瘤更容易影响被试的词语记忆能力、选择性注意能力及分类归属能力。     

Category structure affects the developmental trajectory of children's inductive inferences for both natural kinds and artefacts

Inductive reasoning is fundamental to human cognition, yet it remains unclear how we develop this ability and what might influence our inductive choices. We created novel categories in which crucial factors such as domain and category structure were manipulated orthogonally. We trained 403 4–9-year-old children to categorise well-matched natural kind and artefact stimuli with either featural or relational category structure, followed by induction tasks. This wide age range allowed for the first full exploration of the developmental trajectory of inductive reasoning in both domains. We found a gradual transition from perceptual to categorical induction with age. This pattern was stable across domains, but interestingly, children showed a category bias one year later for relational categories. We hypothesise that the ability to use category information in inductive reasoning develops gradually, but is delayed when children need to process and apply more complex category structures.     

Rhyme as reason in commercial and social advertising

This study investigated the rhyme‐as‐reason effect on new artificially created advertising slogans. Rhymes and non‐rhymes were in Experiment 1 and 2 compared in a between‐subjects design and in Experiment 3 in a within‐subjects design. The quality of the form and content of the slogans was always evaluated by separate groups. In Experiment 1, we found a strong preference for rhyming slogans as opposed to their non‐rhyming counterparts. Rhymes were rated as more likeable, more original, easier to remember, more suitable for campaigns, more persuasive and more trustworthy. In Experiment 2, social advertising messages were evaluated favorably in both rhyming and non‐rhyming versions. However, when participants directly compared rhymes and non‐rhymes on the same scale (Experiment 3), the difference between commercial and social advertising disappeared and for all slogans rhymes were clearly preferred to non‐rhymes in terms of both form and content. A detailed analysis revealed that the rhymes scoring high on formal aspects were also favored in the questionnaire investigating content aspects.     

Discrepant fluency increases subjective truth

The present experiment tested the hypothesis that perceptual fluency affects truth judgments especially when the fluency has changed. Participants were asked to judge the truth of statements that were printed in different colors. Perceptual fluency was manipulated by color contrast. Change versus no change of fluency was manipulated by using preceding statements that had the same or a different contrast. As expected, highly fluent statements were judged as more probably true than statements with a low fluency but this effect occurred only when the high fluency meant a change from previous fluency. The role of discrepancies in subjective experiences in terms of their informativeness for social judgments is discussed.     

Orientation perception in rhesus monkeys (<Emphasis Type="Italic">Macaca mulatta</Emphasis>)

It was previously demonstrated that monkeys divide the orientation continuum into cardinal and oblique categories. However, it is still unclear how monkeys perceive within-category orientations. To better understand monkeys' perception of orientation, two experiments were conducted using five monkeys. In experiment 1, they were trained to identify either one cardinal or one oblique target orientation out of six orientations. The results showed that they readily identified the cardinal target whether it was oriented horizontally or vertically. However, a longer training period was needed to identify the oblique target orientation regardless of its degree and direction of tilt. In experiment 2, the same monkeys were trained to identify two-oblique target orientations out of six orientations. These orientations were paired, either sharing the degree of tilt, direction of tilt, or neither property. The results showed that the monkeys readily identified oblique orientations when they had either the same degree or direction of tilt. However, when the target orientations had neither the same degree nor direction of tilt, the animals had difficulty in identifying them. In summary, horizontal and vertical orientations are individually processed, indicating that monkeys do not have a category for cardinal orientation, but they may recognize cardinal orientations as non-obliques. In addition, monkeys efficiently abstract either the degree or the direction of tilt from oblique orientations, but they have difficulty combining these features to identify an oblique orientation. Thus, not all orientations within the oblique category are equally perceived.     

Seeing faces: The role of brand visual processing and social connection in brand liking

This paper investigates how brands—through visuals—can fill a void for consumers experiencing a lack of social connection. Using psychometric measures and mock advertisements with visuals of human faces and non‐faces, Study 1 shows that seeing faces relates to greater brand liking with processing fluency mediating, and individual loneliness and tendency to anthropomorphize moderating the effect. Study 2 replicates findings with other‐race faces corroborating that fluency but not ethnic self‐referencing underlies the effect. Study 3 complements the psychometric measures of Studies 1 and 2 with eye tracking data to demonstrate that fluency correlates with distinct patterns of attention. Study 4 uses actual brand stimuli to show that effects are robust and extend beyond advertisements. Taken together, the findings show that communicating brand names in conjunction with visuals seen by consumers as human faces can increase brand liking.