Choice as an Intervention to Improve Behavior: A Review of the Literature

In recent years, choice making has been evaluated as an intervention for people with disabilities. This review examines applied research during the past two decades using choice as a distinct intervention or as part of an intervention package. Fourteen studies published between 1975 and 1996 were identified that implemented choice as an intervention to increase or decrease a target behavior. These studies applied choice-making in the following three broad areas: (a) vocational or domestic activities; (b) academic activities; and (c) leisure, recreational, or social activities. All of the studies indicated that choice-making procedures resulted in behavioral improvements with some, if not all of the participants.     

Choice with delayed and probabilistic reinforcers: effects of prereinforcer and postreinforcer stimuli.

In Experiment 1, pigeons' pecks on a green key led to a 5-s delay with green houselights, and then food was delivered on 20% (or, in other conditions, 50%) of the trials. Pecks on a red key led to an adjusting delay with red houselights, and then food was delivered on every trial. The adjusting delay was used to estimate indifference points: delays at which the two alternatives were chosen about equally often. Varying the presence or absence of green houselights during the delays that preceded possible food deliveries had large effects on choice. In contrast, varying the presence of the green or red houselights in the intertrial intervals had no effects on choice. In Experiment 2, pecks on the green key led to delays of either 5 s or 30 s with green houselights, and then food was delivered on 20% of the trials. Varying the duration of the green houselights on nonreinforced trials had no effect on choice. The results suggest that the green houselights served as a conditioned reinforcer at some times but not at others, depending on whether or not there was a possibility that a primary reinforcer might be delivered. Given this interpretation of what constitutes a conditioned reinforcer, most of the results were consistent with the view that the strength of a conditioned reinforcer is inversely related to its duration.     

Group choice: competition, travel, and the ideal free distribution

If a group of foragers distributes among resource patches according to the ideal free distribution, the relative number of foragers in each patch should match the relative amount of resource obtained there, unless deviations arise from factors such as incomplete information or interforager interference. In analogy to individual choice, such effects may produce undermatching—group distribution falling short of resource distribution—or overmatching—group distribution overshooting resource distribution. In the present experiments, a flock of about 30 pigeons distributed between two patches with continuous inputs of green peas. Competition was varied by changing the size or extent of the patches. When the patches were areas or troughs, some undermatching occurred. When the patches were small bowls, strong undermatching occurred. When travel was required to switch patches, undermatching decreased slightly. A visual barrier that prevented pigeons from seeing one patch from the other had no effect. Overall rate of food delivery, varied over a wide range, had no effect. It appeared that the mechanism of flock distribution depended on comparisons between patches that were successive rather than simultaneous. Although most pigeons participated in the experiments, and different pigeons participated to different extents, individual pigeons tended to be consistent in the extent of participation from session to session, suggesting the possibility that participation might reflect competitive ability. Examination of the preferences and switching of individual pigeons revealed no consistency within or across individuals. It appeared that the flock's distribution was a truly emergent phenomenon, in the sense that results at the level of the flock in no way paralleled behavior at the level of the individual.     

The excess choice effect: The role of outcome valence and counterfactual thinking

Contrary to economic theory, psychological research has demonstrated increased choice can undermine satisfaction. When and why this ‘excess choice effect’ (ECE) occurs remains unclear. Building on theories of counterfactual thinking we argue the ECE is more likely to occur when people experience counterfactual thought or emotion and that a key trigger is a negative versus positive task outcome. Participants either selected a drink (Experiment 1) or chocolate (Experiment 2) from a limited (6) versus extensive (24) selection (Experiment 1) or were given no choice versus extensive (24) choice (Experiment 2). In both experiments, however, the choice was illusory: Half the participants tasted a ‘good’ flavour, half a ‘bad’ flavour. As predicted, extensive choice was only detrimental to satisfaction when participants tasted the ‘bad’ drink or chocolate, and this was mediated by the experience of counterfactual thought (Experiment 1) or emotion (Experiment 2). When outcomes were positive, participants were similarly satisfied with limited versus extensive and no choice versus extensive choice. Implications for our theoretical understanding of the ECE and for the construction of choice architectures aimed at promoting individual satisfaction and well‐being are discussed.     

The Effect of General Creative Personality and Freedom of Task Choice on Adolescents' Social Creativity

This study investigated the effect of general creative personality and freedom of task choice on the social creativity of adolescents. The results indicated, first, that senior high school students scored higher than junior high school students. Second, girls scored higher than boys on originality, fluency, flexibility, appropriateness, and utility with regard to creative social problem‐solving. Third, freedom of task choice and its interaction with creative personality had significant effects on the originality, appropriateness, utility, flexibility, and fluency of social creativity. Adolescents who completed the task voluntarily scored higher on these dimensions than adolescents who completed it reluctantly and, among the voluntary adolescents, those with high and medium creative personality scored higher than those with low creative personality, whereas no such difference was found among the reluctant adolescents. Adolescents were more likely to show social creativity, and their general creative personality was more likely to be brought into effect under the freedom of task choice condition.     

Limits to preference and the sensitivity of choice to rate and amount of food

Studies of choice holding food‐amount ratio constant while varying food‐rate ratio within sessions showed that local changes in preference depend on relative amount of food. The present study investigated whether sensitivity of choice to food‐rate ratio and sensitivity to food‐amount ratio are independent of one another when food‐rate ratios are varied across sessions and food‐amount ratios are varied within sessions. Food deliveries for rats’ presses on the left and right levers were scheduled according to three different food‐rate ratios of 1:1, 9:1, and 1:9; each food‐rate ratio lasted for 106 sessions and was arranged independently of seven food‐amount ratios (7:1, 6:2, 5:3, 4:4, 3:5, 2:6, and 1:7 food pellets) occurring within sessions in random sequence. Each amount ratio lasted for 10 food deliveries and was separated from another by a 60‐s blackout. Sensitivity to rate ratio was high (1.0) across food deliveries. Sensitivity to amount ratio was low when food rates were equal across alternatives, but was high when rate ratio and amount ratio opposed one another. When rate ratio and amount ratio went in the same direction, choice ratio reached an elevenfold limit which reduced sensitivity to approximately zero. We conclude that three factors affect sensitivity to amount: (1) the limit to preference, (2) the equal effect on preference of amounts greater than four pellets, and (3) the absence of differential effects of switches in amount in the equal‐rates (1:1) condition. Taken together, these findings indicate that rate and amount only sometimes combine independently as additive variables to determine preference when amount ratios vary frequently within sessions.     

Identity and travel behaviour: A cross-sectional study on commute mode choice and intention to change

IntroductionSocial and self-identities have been conceptualised to prevent travel behaviour change, as threats to one’s identity may cause resistance to change. This study focuses on the role of social, transport, place, and self-identities on commute mode choice and intention to change mode choice.MethodData were collected in June 2015 in Utrecht, the Netherlands. Invitations to participate were distributed by mail using data from the municipality, resulting in 1062 adult participants.The outcome measures were the transport mode shares based on a 14-day travel-to-and-from-work record of trips (i) involving any car use, (ii) involving any bicycling, (iii) involving any walking, and (iv) involving any public transport use. The second series of outcome measures concerned the willingness to change the amount of car use, bicycle use and walking, determined by the question ‘to what extent do you intend to change the use of …?’. Identity was measured on a seven-point disagree/agree scale for 17 items by asking to what extent the respondent ‘sees him/herself as …’. Separate multinomial regression models were estimated stepwise adjusting for socioeconomic and transport characteristics.ResultsMultiple identity items were associated with the use of all commute modes. In the maximally adjusted models, identities associated with the respective modes remained significant. For example, whether someone identified themselves with being a cyclist corresponded with higher likelihood of cycling occasionally (relative risk ratio (RRR): 1.84; 95% confidence interval (CI):1.47–2.30), or always to work (RRR: 2.86; 95% CI: 2.16–3.79). In addition, we found that a family-oriented identity was negatively associated with occasional commuting by car, and a ‘sporty’ identity was negatively associated with always cycling to work.Transport identities were also associated with stated intentions to change as were several social, place, and self-identities. Identifying with being a car driver decreased the likelihood of intending to reduce car use, but it increased the likelihood of intending to increase car use, as did identifying with being career-oriented. Individuals that identified with being a cyclist were less likely to have an intention to reduce bicycle use, whereas countryside-lovers had greater intentions of increasing cycling. Individuals that identified themselves as pedestrians had a lower intention of decreasing their walking levels, and a higher intention of increasing them, as did those who identified themselves as being family-oriented.DiscussionThe results confirm limited previous findings that identifying with users of a transport mode correspond with its use. Nevertheless, questions around causality remain. The intention to change mode choice was associated with several identities, including transport-related identities, place-related identities, social/family-related identities, and self-identities. Future research should focus on the associations between identity and actual behaviour change to further our understanding of the effect of identity on travel behaviour.     

Candidate Voice Pitch Influences Election Outcomes

A growing literature in psychology shows that human voice pitch—perceived “highness” or “lowness” as determined by the physiology of the throat—influences how speakers are perceived. This leads to the prediction that candidate voice pitch influences voters. Here this question is addressed with two studies. The first is an experiment conducted with a large national sample of U.S. adults. The results show that men and women prefer to vote for male and female candidates with lower pitched voices. The second study examines the outcomes of the 2012 U.S. House elections. When facing male opponents, candidates with lower voices won a larger vote share. However, when facing female opponents, candidates with higher voices were more successful and particularly so in the case of male candidates. In synthesizing research on the human voice and voter behavior and triangulating evidence from a controlled experiment and a large observational study of actual elections, this article illustrates that candidate voice pitch influences election outcomes.     

Now or Later? Attentional Processing and Intertemporal Choice

The tendency to discount future prospects in lieu of smaller immediate outcomes is known as temporal discounting. The current work used eye‐tracking methodology to examine attentional processing to different elements of choice during an intertemporal decision task. Our findings reveal that those who tend to prefer the immediate option demonstrate attentional biases that were predictive of choice. When losses were at stake, selective attention biases also predicted unique variance in self‐report measures of risk taking, impulsivity, and self‐control beyond what was accounted for by a discounting parameter (k), a typical method for summarizing intertemporal choice data. Overall, our findings suggest that eye‐tracking measures of selective attention may allow for a better theoretical understanding of the mechanisms and processes involved in intertemporal choice. Copyright © 2015 John Wiley & Sons, Ltd.     

Does It Matter Whether One Takes a Test on an iPad or a Desktop Computer?

To investigate possible iPad related mode effect, we tested 403 8th graders in Indiana, Maryland, and New Jersey under three mode conditions through random assignment: a desktop computer, an iPad alone, and an iPad with an external keyboard. All students had used an iPad or computer for six months or longer. The 2-hour test included reading, math, and writing items adapted from released NAEP 8th grade tests. Overall, no significant difference was found on the reading, math, or writing section scores or section response time among the three mode conditions. Further, roughly comparable numbers of students reportedly favored testing using an iPad or a desktop computer, but using a preferred mode did not lead to significantly higher section scores. These findings suggest that there is no noticeable disadvantage associated with taking a test on an iPad than on a desktop computer for experienced users of these two studied devices.