My Recency,Our Primacy: How Social Connection Influences Evaluations of Sequences

Individuals have many life experiences (e.g., work and vacations) that consist of a series of interconnected episodes (i.e., temporal sequences). Assessments of such experiences are integral to daily life in that they facilitate future planning and behaviors for individuals. Therefore, these experiences often culminate in evaluations of their global affect. Past work has shown that retrospective, affective evaluations of these sequences generally exhibit an “end effect,” whereby a sequence's end intensity—but not its start intensity—is disproportionately weighted. Yet, researchers have largely investigated experiences that occur alone. In contrast, many real‐world experiences vary in their extent of social connection to others (e.g., working in an office with others versus alone in a cubicle). The present work fills this gap by showing the moderating role of social connection on how episodes are weighted in global affective ratings. Five studies involving two autobiographical experiences spanning several days each (workweek and spring break) and two brief simulated experiences show that high social connection leads to greater (lesser) weighting of the first (last) episode. To our knowledge, we are the first to demonstrate that these effects persist across different forms of social connection (i.e., interpersonal interaction versus semantic priming tasks) and are supported regardless of whether social connection occurs at encoding or retrieval of an experience. Copyright © 2015 John Wiley & Sons, Ltd.     

Judgment is not color blind: The impact of automatic color preference on product and advertising preferences

This research examines the colors white and black and highlights the importance of automatic preference for the color white over black in product choice and advertising contexts. Across three studies, we incorporate multiple Implicit Association Tests to assess automatic preferences for colors, products, races, and advertisements. In Study 1, we demonstrate an automatic color preference for white over black, show that this preference holds for Caucasian-Americans and African-Americans, and find that automatic color preference predicts automatic product preference of white over black-colored products. Study 2 extends these findings by showing that actual behavioral product choice is best predicted by a combination of automatic and explicit color preferences. In the advertising domain, Study 3 demonstrates how automatic color preference influences advertising responses and how it explains the lack of in-group preference by African-Americans in previous implicit studies of racial preference. Collectively, our research draws attention to the need to disentangle white and black as designation of colors versus racial groups, and offers significant and novel contributions to the work on color and race in consumer psychology.     

Physical effort biases the perceived pleasantness of neutral faces: A virtual reality study

The role of affective responses to effort in the regulation of physical activity behavior is widely accepted. Yet, to investigate these affective responses during physical activity, most studies used direct self-reported measures that are prone to biases (e.g., social desirability, ability to introspect). To reduce these biases, we used an indirect measure (i.e., an affect misattribution procedure) that assessed the implicit affective valence elicited by physical effort in 42 healthy young adults. Specifically, participants rated the pleasantness of neutral human faces presented in a virtual environment while cycling at different intensities. We used this rating as an indicator of implicit affective valence. Results showed that higher perceived effort was associated with lower pleasantness ratings of neutral faces, with this effect only emerging at moderate-to-high levels of perceived effort. Further analyses showed that higher actual effort was also associated with lower pleasantness ratings of neutral faces. Overall, these findings suggest that higher levels of perceived effort are associated with decreased affective valence during physical activity. Finally, this study presents a new indirect measure of affective valence during physical activity.     

How farsighted are behavioral tendencies of approach and avoidance? The effect of stimulus valence on immediate vs. ultimate distance change

Research suggests that affective stimuli facilitate behavior that causes a compatible change in distance (i.e., approach positive and avoid negative stimuli). In natural settings, however, behavior often causes different consequences at different points in time. It is unclear whether affective stimuli interact with immediate or ultimate action-consequences (i.e., consequences that are more removed in time). To shed light on this, we tested whether stimulus valence facilitates behavior that ultimately causes a compatible change in distance, even when this behavior immediately causes an incompatible distance change. Participants moved a manikin on a computer screen toward or away from a positive or negative word. On half of the trials, moving the manikin ultimately in one direction required an initial movement in the opposite direction. Results from two studies showed that stimulus valence facilitated ultimate-compatible distance change regardless of the initial direction. This suggests that affective stimuli facilitate behavior that is relatively farsighted.     

‘Protective donation’: When refusing a request for a donation increases the sense of vulnerability

May refusing a request for a donation be conceived as ‘tempting fate’? Do people feel more vulnerable when they do not comply with such a request? In this paper we examine the link between subjective perceptions of vulnerability and people's willingness to help address a threatening cause. Results of five studies, examining a real life situation, hypothetical scenarios and a controlled lab game with actual monetary costs and rewards, show first, that deliberately helping is positively correlated with the perceived likelihood of becoming a victim of the same misfortune. Second, we show that refusing to donate to a threatening misfortune increases sense of vulnerability. Both phenomena occur especially for people with strong belief in a just world, who believe in a causal relationship between people's behavior and their fortune (rewards and punishments).     

Who wrote that? Automaticity and reduced sense of agency in individuals prone to dissociative absorption

Dissociative absorption (DA) is a tendency to become completely immersed in a stimulus while neglecting to attend to one’s surroundings. Theoretically, DA implies automatic functioning in areas that are outside the focus of attention. This study examined whether high absorbers indeed act more automatically, i.e., with decreased meta-consciousness for, and therefore poor memory of, their own actions, along with reduced sense of agency (SoA). High and low absorbers (N = 63) performed three DA-promoting tasks: choice-reaction time (CRT), Tetris, and free writing. Participants were tested on memory of task details and self-reported their state SoA. As hypothesized, trait DA was correlated with impaired autobiographical memory for self-generated writing. However, DA was not related to episodic memory disruptions in externally-generated content tasks (Tetris, CRT). In most tasks, DA was associated with decreased SoA. Absorbers’ specific difficulty in identifying self-generated content suggests that their memory failures stem from reduced accessibility to self-actions and intentions.     

Timing matters! The neural signature of intuitive judgments differs according to the way information is presented

One can conceive of intuition as the preliminary perception of coherence. Since this requires holistic perception, it is hypothesized that underlying processing strategies are dependent on the possibility to obtain all relevant information at once. The present study used magnetoencephalography (MEG) to investigate neural mechanisms underlying intuitive coherence perception when semantic concepts are presented all together (simultaneously) or one after the other (sequentially). With simultaneous presentation, absolute activation increases in the left OFC when participants recognize coherence. With sequential presentation activation increases in the right OFC when participants conclude that there is no common associate between the words presented. Behavioral performance was similar in the two experiments. These results demonstrate that the way information is revealed over time changes the processing of intuitive coherence perception. We propose that such changes must be taken into account to disentangle the neural and behavioral mechanisms underlying different accounts of intuition and related phenomena.