Affective responses to movie posters: differences between adolescents and young adults

Although the link between cognition and affect in the advertising context has been demonstrated in several studies, no research to date has considered adolescents’ affective responses to movie posters and their attitudes to negative and positive images. A 2 (between subjects) × 4 (within subjects) mixed‐factorial experiment design comprising two groups of subjects (80 adolescents and 80 young adults) and four advertising stimuli (two highly positive images and two highly negative images) was used to test the differences in the subjects’ attitudes to advertising, positive and negative affect, and viewing intentions. Although the adolescents, compared to the young adults, did not appear to have significantly stronger attitudes to emotional advertisements (ads), they showed a similar level of intensity of affective response when exposed to negative and positive images.     

Populism vs. elitism: social consensus and social status as bases of attitude certainty

This study examined the effects of social consensus and social status on attitude certainty that is conceptualized multi-dimensionally as perceived clarity and correctness of one's attitude. In a mock opinion exchange about a social issue, participants were either supported (high consensus) or opposed (low consensus) by most of the confederates. They were informed that their opinion (high status) or their opponents' opinion (low status) had the alleged psychological significance indicative of future success. Post-experimental attitude clarity was significantly greater when attitudinal position was associated with high rather than low status. Attitude correctness was interactively affected by social status and social consensus. Supporting the compensatory effect hypothesis, attitude correctness was comparable across the levels of social consensus as long as they were associated with high status, and across the levels of social status as long as they were associated with high social consensus.     

Associations Between Religious Behavior and Attitude to Christianity Among Australian Catholic Adolescents: Scale Validation

Abstract

In a sample of 1,166 Catholic high school students (age = 13–18 years), the author used confirmatory factor analysis to validate a 30-item instrument that assesses 6 dimensions of attitude to Christianity (viz., attitude to prayer, attitude to God, attitude to Jesus, attitude to the Bible, attitude to Christian practice, attitude to social justice). Goodness-of-fit indices for the proposed measurement model revealed that the model fitted the data very well, thus confirming the instrument's structure. A correlation analysis revealed associations between religious behavior and attitude to Christianity.     

The development of automatic and controlled inhibitory retrieval processes in true and false recall

In three experiments, we investigated the role of automatic and controlled inhibitory retrieval processes in true and false memory development in children and adults. Experiment 1 incorporated a directed forgetting task to examine controlled retrieval inhibition. Experiments 2 and 3 used a part-set cue and retrieval practice task to examine automatic retrieval inhibition. In the first experiment, the forget cue had no effect on false recall for adults but reduced false recall for children. In Experiments 2 and 3, both tasks caused retrieval impairments for true and false recall, and this occurred for all age groups. Implicit inhibition, which occurs outside of our conscious control, appears early in childhood. However, because young children do not process false memories as automatically as adults, explicit inhibition can reduce false memory output.     

At face value: Categorization goals modulate vigilance for angry faces

The present research demonstrates that the attention bias to angry faces is modulated by how people categorize these faces. Since facial expressions contain psychologically meaningful information for social categorizations (i.e., gender, personality) but not for non-social categorizations (i.e., eye-color), angry facial expression should especially capture attention during social categorization tasks. Indeed, in three studies, participants were slower to name the gender of angry compared to happy or neutral faces, but not their color (blue or green; Study 1) or eye-color (blue or brown; Study 2). Furthermore, when different eye-colors were linked to a personality trait (introversion, extraversion) versus sensitivity to light frequencies (high, low), angry faces only slowed down categorizations when eye-color was indicative of a social characteristic (Study 3). Thus, vigilance for angry facial expressions is contingent on people's categorization goals, supporting the perspective that even basic attentional processes are moderated by social influences.     

We're Closer than I Thought: Social Network Heterogeneity,Morality, and Political Persuasion

Literature in the area of social networks indicates that increases in perceived social network attitudinal heterogeneity generate increased openness to attitude change. Recent evidence in the area of morality, however, shows that morally based attitudes are particularly resistant to persuasion and can result in the rejection of disagreeing others. Positing that considering morality would reduce network influence, an experiment varied moral cues presented along with a non‐network persuasive message while holding the actual content constant. Results demonstrate that morality and network composition interact to predict persuasion, such that when people are not cued to consider morality increased network heterogeneity predicts increased persuasion, but when identical messages are presented in a way that invokes morality the impact of network heterogeneity disappears or even reverses marginally. This interactive effect was replicated in two very different political issues: gay adoption and nationalized healthcare. Implications for persuasion by morally motivated sources independent of the effects of specific moral arguments are discussed.     

From Functional Efficiency to Temporal Efficiency: Multifunctional Products Increase Consumer Impatience

Multifunctional products are ubiquitous in consumers' daily lives. However, scant research has examined whether and how the presence of multifunctional products systematically alters consumer behavior beyond product evaluations and adoption. Across four experiments and three supplementary studies, the authors identify a multifunction-impatience effect. They show that after exposure to multifunctional (vs. single-function) products, consumers are more likely to choose a smaller but sooner (vs. a larger but later) reward (Study 1), report more impatience when waiting for the web search results to load and perceive the loading time as longer (Study 2), and are willing to pay more for expedited shipping (Study 3). The authors further show that the effects occur because multifunctional products activate an efficiency goal among consumers, which renders them less patient (studies 2 and 3). In addition to the regular, “sequential” multifunctional products for which each of the functions has a specific usage situation, the proposed effect also applies to “simultaneous” multifunctional products whose functions operate simultaneously during consumption (Study 4). Taken together, this research broadens the scholarly understanding of the effects of multifunctional products from consumers' responses to these products to the unintended impact of such products on consumer impatience.     

Automatic question generation and answer assessment for subjective examination

Automatic generation of questions and evaluating their answers is a highly challenging task in natural language processing and educational technology. This work focuses on generating subjective questions and also an evaluation system is suggested for assessing the answers. For generating the questionnaires, key-phrases are extracted from the course curriculum (syllabus). Next, based on the key-phrases, different types of subjective questions are generated. Finally, the evaluation of student’s responses is achieved using a multi-criteria-decision-making approach. It uses a set of model answers taken from different textbooks and subject experts to evaluate the answers. Multiple measures are used to assess the answers by comparing them with this model set. The results of the profound system reveal that the automated appraisal process can reduce the manual effort of the human.     

青少年时间态度与学业拖延的关系：成就动机的中介作用

采用青少年时间态度量表、成就动机量表和学业拖延问卷,对 733名中学生进行调查,旨在探究时间态度与学业拖延的关系,揭示成就动机在时间态度与学业拖延之间的中介作用机制。结果发现（1）过去消极、现在消极和未来消极与学业拖延呈显著正相关,过去积极、现在积极和未来积极与学业拖延呈显著负相关。（2）过去消极、现在消极和未来消极与成就动机呈显著负相关,过去积极、现在积极和未来积极与成就动机呈显著正相关;成就动机与学业拖延呈显著负相关。（3）成就动机在现在消极与学业拖延之间起部分中介作用,在未来积极、未来消极与学业拖延之间起完全中介作用。     

What factors underlie children’s susceptibility to semantic and phonological false memories? Investigating the roles of language skills and auditory short-term memory

Two experiments investigated the cognitive skills that underlie children’s susceptibility to semantic and phonological false memories in the Deese/Roediger–McDermott procedure ( and ). In Experiment 1, performance on the Verbal Similarities subtest of the British Ability Scales (BAS) II (Elliott, Smith, & McCulloch, 1997) predicted correct and false recall of semantic lures. In Experiment 2, performance on the Yopp–Singer Test of Phonemic Segmentation (Yopp, 1988) did not predict correct recall, but inversely predicted the false recall of phonological lures. Auditory short-term memory was a negative predictor of false recall in Experiment 1, but not in Experiment 2. The findings are discussed in terms of the formation of gist and verbatim traces as proposed by fuzzy trace theory (Reyna & Brainerd, 1998) and the increasing automaticity of associations as proposed by associative activation theory (Howe, Wimmer, Gagnon, & Plumpton, 2009).