Blue or red? The effects of colour on the emotions of Chinese people

Two experiments were performed to examine the effects of red and blue on the emotional pleasure of Chinese people. Experiment 1 explored the effects of the ‘physical’ colours red and blue on emotion, and the results showed that red induced positive and negative emotion, while blue only induced positive emotion. Experiment 2 further explored the effects of the ‘verbal’ colours red and blue on emotion, and the results showed that red induced only positive emotion, while blue induced neither positive nor negative emotion. The findings indicate that the influence of colour on emotion is rooted in both natural and social associations. For Chinese, the associations between blue and positive emotion, and red and negative emotion, were natural associations; however, the associations between red and positive emotion were social associations. Moreover, physical colour and verbal colour stimuli induced emotions by activating different mechanisms: physical colour induced emotions via both natural and social associations, whereas verbal colour induced emotions via social associations.     

Across-task long-term priming: Interaction of task readiness and automatic retrieval

When humans carry out actions in response to external stimulation, they acquire associations between the stimulus and the action it triggered. When the same stimulus is used in two different tasks, the retrieval of associations compiled in the competing task hampers current performance. Previous research suggests that this across-task priming depends on the task set for the preceding task remaining active across the switch of tasks and, thus, competing with the activations needed for the new task. We present two experiments investigating this notion. Participants switched between two semantic classification tasks. In Experiment 1, participants switched between short runs of the two tasks. Across-task priming was observed on switch and repeat trials. In Experiment 2, participants switched between longer runs of the two tasks. Across-task priming was markedly reduced on repeat trials. The data suggest that whether or not across-task priming affects behaviour after the switch trial depends, amongst others, on whether the task set necessary for the previous task spills into the repeat trials. The implications of these findings for mechanisms of cognitive and mnemonic control are discussed.     

Perceptual strength is different from sensorimotor strength: Evidence from the centre–periphery asymmetry in masked priming

Near-threshold prime stimuli can facilitate or hinder responses to target stimuli, creating either a positive compatibility effect (PCE) or a negative compatibility effect (NCE). An asymmetry has been reported between primes presented in near periphery, which produced a PCE, and foveal primes, which produced an NCE under comparable conditions. This asymmetry has been attributed to the difference in retinal sensitivity, but it remains unclear whether this means that equating discrimination performance for primes in fovea and periphery, in order to account for differences in perceptual sensitivity, would make the priming effects the same. Wider work indicates that perceptual ability can dissociate from visuomotor effects, predicting that equating perceptual ability for fovea and periphery would not equate priming. We tested these opposite possibilities by matching discrimination performance for masked Gabor patches in fovea and near periphery (6°) and using these as primes in a masked priming paradigm expected to elicit NCEs. We found the asymmetry remained: NCE for fovea and PCE for periphery. We replicated this with both blocked and randomized procedures to check for attentional effects. We conclude that equating perceptual strength (discriminability) of stimuli does not equate their sensorimotor impact due to differences in the relative importance of different visual pathways and differing temporal dynamics in perceptual and sensorimotor processes.     

Factors influencing hierarchy in a captive herd of eland Taurotragus oryx

Social interactions in a captive herd of 13 elands were investigated in an enclosed zoo population. Data from focal and scan sampling provided dominance rank, indices of affiliative interaction and association at rest. While there was a tendence for age and dominance to be positively correlated among females, an effect of matrilineal genealogy was also observed. This effect could be related to the affiliative interaction between mother and young causing offspring to share the hierarchical position of their mother. © 1996 Wiley-Liss, Inc.     

Doing business: an obscure notion of the ethics of public associations in ordinary Chinese

Along with the notion of being a person (zero run 做人), the notion of doing business (zuo shi 做事) in ordinary Chinese is basically an over-all notion of the norms in the practical and associative activities, carrying typically obscure meanings on practice and association affairs in some external world. Ordinary Chinese not only distinguishes these two notions but also defines a dictionary order of them, with the affairs of the internal world prior to those of the external. The fact that the notion of doing business refers to business (shi 事) rather than person (ren 人) makes this order clear at a deeper level. It shows that this notion regards the practical affairs of the external world less important to the person itself than those of the internal. Except for these qualities, the notion of doing business holds some normative meanings, although contains no definite rules. These meanings indirectly relate to the notion of person that people form in their private associations and emerge as some mixture with a tactical attitude out of the need of earning a life. The notion of person gives birth to some obscure requirements, for instance, the requirement of ‘doing business in accordance with your conscience’ and that of ‘doing business seriously’. The core world of family is marginalized in the public transition of associations. There are reasons to anticipate that in this process the notion of doing business will undergo more radical changes than that of being a person. __________ Translated from Zhexue Yanjiu 哲学研究 (Philosophical Studies), 2005 (7)     

Larger,smaller, odd or even? Task-specific effects of optokinetic stimulation on the mental number space

Previous studies have shown that number processing can induce spatial biases in perception and action and can trigger the orienting of visuospatial attention. Few studies, however, have investigated how spatial processing and visuospatial attention influences number processing. In the present study, we used the optokinetic stimulation (OKS) technique to trigger eye movements and thus overt orienting of visuospatial attention. Participants were asked to stare at OKS, while performing parity judgements (Experiment 1) or number comparison (Experiment 2), two numerical tasks that differ in terms of demands on magnitude processing. Numerical stimuli were acoustically presented, and participants responded orally. We examined the effects of OKS direction (leftward or rightward) on number processing. The results showed that rightward OKS abolished the classic number size effect (i.e., faster reaction times for small than large numbers) in the comparison task, whereas the parity task was unaffected by OKS direction. The effect of OKS highlights a link between visuospatial orienting and processing of number magnitude that is complementary to the more established link between numerical and visuospatial processing. We suggest that the bidirectional link between numbers and space is embodied in the mechanisms subserving sensorimotor transformations for the control of eye movements and spatial attention.     

SELECTIVE ASSOCIATIONS PRODUCED SOLELY WITH APPETITIVE CONTINGENCIES: THE STIMULUS-REINFORCER INTERACTION REVISITED

In studies reporting stimulus-reinforcer interactions in traditional conditioning paradigms, when a tone-light compound was associated with food the light gained stimulus control, but when the compound was paired with shock avoidance the tone gained control. However, the physical nature of the reinforcerrelated events (food vs. shock) presented in the presence of the tone-light compound was always confounded with the conditioned hedonic value of the compound's presence relative to its absence. When the compound was paired with shock, its presence was negative relative to its absence (which was shock-free). In contrast, when the compound was paired with food, its presence was positive relative to its absence (which was food-free). The present experiment dealt with this confounding effect by conditioning a tone-light compound to be positive or negative, relative to its absence, solely with food reinforcement. One group of rats received food for responding in the presence of the tone-light compound and no food in its absence. The other group also responded in the presence of the compound, but received food only in its absence. These rats were trained on a chained schedule in which responding in the presence of the tone-light compound produced a terminal link signaled by the absence of the compound; responding ceased in the terminal link because it delayed food delivery. In a test session to assess stimulus control by the elements of the compound, tone and light were presented separately under extinction conditions. Rats that had been exposed to a positive correlation between food and the compound emitted almost double the responses in the presence of the light as in the presence of the tone. In comparison, rats that had been exposed to a negative correlation emitted only two thirds as many responses in the presence of the light as in the presence of the tone. Because this selective association was produced using only food, it appears that the contingencies under which a reinforcer is presented, rather than (or as well as) its physical properties, can generate the selective associations previously attributed to “stimulus-reinforcer interactions.” This could mean that regardless of the class of reinforcer that ultimately maintains responding (appetitive or aversive), the contingency-generated hedonic value of the compound stimulus may influence the dominant modality of stimulus control.