Disconfirming Expectations: Incorrect Imprecise (vs. Precise) Estimates Increase Source Trustworthiness and Consumer Loyalty

Estimations that include numerical information are ubiquitous in our daily lives, for example, housing prices, calories, etc. In the present work, we investigate how the type of information used in an estimate, particularly its level of imprecision, influences evaluations of source trustworthiness after the target value of the estimate is revealed. Specifically, building upon prior work suggesting that (a) imprecise estimates are perceived to be less accurate than precise estimates and (b) performing below expectations results in negative source evaluations, we hypothesize that if the estimate is revealed to be incorrect, imprecise estimates (i.e., 400) elicit higher source trustworthiness than precise estimates (i.e., 417), even if the imprecise estimate is objectively more incorrect (i.e., target value: 570). In addition, we find that this effect also influences consumers’ loyalty toward the source of the estimate. Four studies and a single‐paper meta‐analysis offer triangulating evidence for this prediction and its underlying psychological mechanism. Overall, this work contributes to research on estimates, source evaluations, numerical information, and the influence of errors on consumer behavior.     

Learning about Spirituality Together with “Seekers”

The present era, often referred to as post‐secular, has in many places seen a resurgence in spirituality. Nevertheless, the contemporary quest for spirituality is unique in the sense that many people do not expect to have their spiritual needs fulfilled within the structures of organized religion, starting on a journey of their own explorations instead. Sociologists of religion, therefore, tend to employ the “dwellers” and “seekers” paradigm to account for this phenomenon. This paper will explore this phenomenon in the context of the Czech Republic, whose citizens are frequently characterized as distrustful toward institutional religiosity, through the lens of the recent World Council of Churches' affirmation on mission and evangelism, Together towards Life: Mission and Evangelism in Changing Landscapes (TTL). For our purpose, the statement's emphasis on both “transformative spirituality” and “mission from the margins” will be of central importance. Using the notion of transformative spirituality as the energy engendered by the Spirit for the transformation of life and creation, it will be suggested that “seekers” can be agents in God's mission of liberation, reconciliation, and transformation, despite their inability or unwillingness to identify themselves with the church as institution. Keeping in mind ethical considerations, the paper will not seek to make a case for a forced “christening” of the seekers. Rather, it will argue that they can become partners in missio Dei, thus giving the notion of “mission from the margins” a new, contextually relevant dimension.     

Predicting the acceptability and likelihood of lying: The interaction of personality with type of lie

The present study investigated the role of individual differences in the perceived acceptability and likelihood of different types of lies. Two-hundred and eighty seven college students completed scales assessing six personality variables (honesty, kindness, assertiveness, approval motivation, self-monitoring, and Machiavellianism) and rated 16 scenarios involving lies told for four different motives (altruistic, conflict avoidance, social acceptance, and self-gain lies). Our central hypothesis that the perceived acceptability and likelihood of lying would be predicted by interactions between personality characteristics of the rater and the type of lie being considered was supported. For each type of lie, a unique set of personality variables significantly predicted lying acceptability and likelihood.     

The impact of the social context on resistance to persuasion: Effortful versus effortless responses to counter-attitudinal information

Past research has demonstrated that the presence of attitudinal diversity within a person’s social network increases his or her openness to attitude change. The current research explores whether this increased openness to attitude change is the result of relatively thoughtful or nonthoughtful processes. A nationally representative sample of US adults was exposed to a counter-attitudinal persuasive message that contained either strong or weak arguments. Attitudinal diversity within participants’ social networks was associated with greater argument quality differentiation: people embedded in networks that included a variety of views were more likely than those in attitudinally homogenous networks to carefully scrutinize attitude-relevant information, modifying their attitudes in response to strong but not weak arguments.     

Distinguishing automatic and controlled components of attitudes from direct and indirect measurement methods

Distinct automatic and controlled processes are presumed to influence social evaluation. Most empirical approaches examine automatic processes using indirect methods, and controlled processes using direct methods. We distinguished processes from measurement methods to test whether a process distinction is more useful than a measurement distinction for taxonomies of attitudes. Results from two studies suggest that automatic components of attitudes can be measured directly. Direct measures of automatic attitudes were reports of gut reactions (Study 1) and behavioral performance in a speeded self-report task (Study 2). Confirmatory factor analyses comparing two-factor models revealed better fits when self-reports of gut reactions and speeded self-reports shared a factor with automatic measures versus sharing a factor with controlled self-report measures. Thus, distinguishing attitudes by the processes they are presumed to measure (automatic versus controlled) is more meaningful than distinguishing based on the directness of measurement.     

Subliminal exposure to faces and racial attitudes: Exposure to Whites makes Whites like Blacks less

Despite recent social and political advances, most interracial contact is still superficial in nature, and White individuals interact mainly with other Whites. Based on recent mere exposure research, we propose that repeated exposure to Whites may actually increase prejudice. In a series of experiments, White participants were subliminally exposed to White faces or nothing (control) and then completed various explicit and implicit measures of racial attitudes. Exposure to White faces consistently led to more prejudice by making attitudes toward Blacks more negative, rather than by making attitudes toward Whites more positive. A final experiment demonstrated that the pattern of increased prejudice following exposure to Whites was moderated by the strength of participants’ attitudes toward Whites. Only when White attitudes were strong did Black attitudes became more negative after exposure to White faces.     

Scale development to measure attitudes toward unauthorized migration into a foreign country

This study reports on the development and cross-national utility of a Likert type scale measuring attitudes toward unauthorized migration into a foreign country in two samples from "migrant-sending" nations. In the first phase a pool of 86 attitude statements were administered to a sample of 505 undergraduate students in Bulgaria (22.5% male; M age = 23, SD = 4.8). Exploratory factor analysis resulted in six factors, and a reduction to 34 items. The results yielded an overall alpha of (0.92) and alpha for subscales ranging from 0.70 to 0.89. In the second phase the 34-item scale was administered in a survey of 180 undergraduates from Sofia University in Bulgaria (16.7% male, M age = 23, SD = 4.8), plus 150 undergraduates from Hanoi State University in Vietnam (14.7% male, M age = 19, SD = 1.8). Results yielded a 19-item scale with no gender differences, and satisfactory alpha coefficients for a Vietnamese and Bulgarian sample of 0.87 and 0.89 respectively. This scale, equally applicable in both samples, includes items that reflect salient topics of concept of attitudes towards unauthorized migration. An exploratory principal component analysis of the Bulgarian and Vietnamese version of the 19-item scale yielded three factors accounting for 54% and 47% of the variance respectively. A procrustes analysis indicates high conceptual equivalence in the two samples for factor 1 and 2, and moderate for factor 3. This study lends support to the idea that despite different cultural meanings there is a common meaning space in culturally diverse societies.     

虚拟学习有效性的影响因素研究

本研究以68名参加过国际远程合作课程的MBA学员为研究对象,采用问卷调查的方法对虚拟条件下学习有效性的影响因素进行了研究。结果表明：学员特点、效能感、对虚拟学习的态度、技术可靠性、媒体丰富性、虚拟团队支持和虚拟学习有效性不同程度地存在显著相关;回归分析显示,对虚拟学习的态度是虚拟学习有效性的一个重要影响因素,另外,一般自我效能感会对课程有效性产生影响．而技术效能感对总体有效性有影响;虚拟团队的学习环境支持对虚拟有效性产生影响。     

Implicit learning of evaluative vs. non-evaluative covariations: The role of dimension accessibility

Implicit covariation learning, the development of simple associations without awareness, has been demonstrated repeatedly along the evaluative dimension [De Houwer, J., Thomas, S., & Baeyens, F. (2001). Associative learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning. Psychological Bulletin, 127, 853-869], but associations involving other dimensions appear more difficult to learn implicitly. The present research highlights the unique properties of the evaluative dimension that may predispose it to implicit learning. We provide evidence in the first experiment that implicit covariation learning occurs along the evaluative dimension, but does not spontaneously occur along non-evaluative dimensions. In Experiment 2, implicit learning along non-evaluative dimensions occurred when participants were subliminally primed with the to-be-learned dimension. In the discussion, we integrate findings from implicit evaluative conditioning research with the broader implicit learning literature.     

Political ideology, exploration of novel stimuli, and attitude formation

In this study, the relations among political ideology, exploratory behavior, and the formation of attitudes toward novel stimuli were explored. Participants played a computer game that required learning whether these stimuli produced positive or negative outcomes. Learning was dependent on participants’ decisions to sample novel stimuli and discover the associated valence. Political ideology correlated with exploration during the game, with conservatives sampling fewer targets than liberals. Moreover, more conservative individuals exhibited a stronger learning asymmetry, such that they learned negative stimuli better than positive. Mediational analyses revealed that the differences in learning were due to the extent of exploratory behavior during the game. Relative to liberals, politically conservative individuals pursued a more avoidant strategy to the game, which led to their development of a more pronounced valence asymmetry in learning and attitude formation.