品牌信任和品牌情感：究竟谁导致了品牌忠诚?—— 一个动态研究

现有关于品牌忠诚影响因素的相关研究发现, 品牌信任和品牌情感是品牌忠诚的决定因素。尽管也有很多学者认为应该从动态的视角认识忠诚的概念, 但是现有文献却没有随着时间推移来研究消费者品牌忠诚的发展过程。为了弥补现有营销文献中这一理论的不足, 本文提供了一个关于品牌情感和品牌信任同时影响品牌忠诚形成过程的动态研究。通过一个纵向情境模拟实验研究发现随着时间的推移, 品牌信任对品牌忠诚的影响作用增强了, 而品牌情感的影响作用减弱了。并且, 消费者对品牌的不一致性体验会削弱这种效应。最后, 研究指出品牌情感和品牌信任对品牌忠诚共同的影响作用随着消费经验的积累显著增强。     

情绪智力在农村留守老人感恩与自我和谐之间的效应:中介还是调节

该研究为了考察农村留守老人感恩、情绪智力和自我和谐之间的关系及作用机制,采用问卷法调查了153名子女打工在外的农村老人。结果表明:(1)农村留守老人的感恩和情绪智力水平较高,自我和谐程度偏低;(2)自我和谐在健康状况上的主效应显著,健康状况与子女联系状况的交互作用也显著;(3)感恩与农村留守老人的自我和谐呈显著负相关;(4)情绪智力在感恩与自我和谐的关系中发挥着部分中介效应;(5)情绪智力不是调节变量,不会显著影响感恩与自我和谐之间关系的强度和方向。     

Contingency learning and stereotype formation: Illusory and spurious correlations revisited

The ability of implicit measures to predict behaviour varies greatly across studies, emphasising the need for accounts of this variability. In order to organise and review the literature on moderators that influence individuals' information processing, we suggest a classification system of moderators with two dimensions. One dimension distinguishes moderators according to their influence on the opportunity to control, the motivation to control, or the reliance on either automatic or controlled processes without changes in opportunity or motivation. The second dimension classifies moderators according to whether they pertain to a disposition of the acting person, the situation in which the behaviour occurs, or the behaviour itself. Increased predictive validity of implicit measures is associated with conditions that foster the impact of automatic processes on behaviour determination. In the discussion we derive several additional moderators from the classification system, delineate emerging research questions, and discuss implications of the reviewed studies for research on self-regulation.     

Consistency of social anxiety in psychiatric patients: Properties of persons,situations, response classes,and types of data

The focus of this study was to investigate the consistency of observed overt behaviors, psychophysiological measures, and reported cognitions in high and low socially anxious psychiatric patients. Forty-seven psychiatric patients (25 high and 22 low socially anxious ones) were exposed to two situations: the initiation of a conversation and the refusal of a request. For both groups of subjects, consistency across situations (Situations) and trait indicators (Reactions) was highest for psychophysiological measures. Observed overt behaviors showed the lowest consistency across Situations and Reactions. Substantial evidence was found for the consistency of Persons x Situations and Persons x Reactions interactions. Moreover, high socially anxious subjects showed a higher consistency than low socially anxious patients with respect to observed overt behaviors and reported cognitions. Using psychophysiological measures, low socially anxious patients showed higher consistency than high socially anxious subjects. The implications for the assessment of social anxiety are discussed.     

The consistency of inconsistency in serial homicide: patterns of behavioural change across series

Linkage analysis is a crucial part of the investigative process when faced with a possible series of related offences. Establishing behavioural consistency (i.e., offender's behaviours consistently present across the series) is at the core of linkage. Recent empirical studies have found little evidence of consistency looking at either individual or groups of behaviours in serial homicide. It is argued that behavioural changes are rooted in the changing cognitive strategies that offenders use to reach their ultimate goal (i.e. the commission of multiple homicides). Factors that could account for these changes include learning, situational factors, loss of control, and changes in the offender's fantasy. Patterns of behavioural change have been identified in serial crimes, such as rape. However, no empirical studies have looked at patterns of behavioural change in serial homicide. The present study examined patterns of consistency and change using a combination of thematic and behavioural subgroup approaches that use Multidimensional Scaling. Thematic differentiation indicative of behavioural manifestations of cognitive strategies was found in all three examined subgroups: planning, wounding, and offender–victim interaction, and patterns of change within these subgroups provided support for the above theories. Looking at behavioural patterns rather than individual behaviours, may be a more fruitful way of examining consistency in serial homicide, and could have significant implications for linkage analysis. Copyright © 2010 John Wiley & Sons, Ltd.     

Are risk preferences consistent?: The influence of decision domain and personality

This paper examines the consistency of risk preferences across three decision domains important in most people’s lives: work, health and personal finance. We consider the degree to which the five factor model of personality and a range of factors that influence risk-related decision-making (perceived risk, framing, emotions and cost–benefit analysis) impact upon cross-domain consistency. Data were gathered from a sample of participants for whom approaches to risk were likely to vary (academics, chess players, firefighters, mountaineers and City traders). The results showed that participants could be categorised into two groups: those who were consistent in their risk preferences in three decision domains, and those who were inconsistent or domain-specific. The consistent group was significantly lower on neuroticism and higher on agreeableness and conscientiousness with a less variable approach to weighing up the costs and benefits of taking risks than the inconsistent group. The majority of the consistent group was risk averse.When the domain-specific risk preferences of the inconsistent group were examined, data showed that different combinations of personality and decision-making factors predicted risk preferences within each domain.     

Memory-based versus on-line processing: Implications for attitude strength

Three experiments tested whether the manner in which attitudes are created—through on-line or memory-based processing—can impact the resultant strength of those attitudes. In each study, participants were presented with 20 behavioral statements about a person named Marie. Whereas some participants were asked to continually evaluate Marie based upon each sentence and then report their overall evaluation (on-line processing), others were asked to focus on the sentence structure and to evaluate Marie only after they had read all the sentences (memory-based processing). Even when controlling for attitude accessibility, attitudes created through on-line processing were stronger than attitudes created through memory-based processing: Experiment 1 showed that participants in the on-line condition felt more certain of their attitudes, Experiment 2 showed that on-line attitudes were better predictors of participants’ evaluative preferences, while Experiment 3 showed that on-line attitudes manifested stronger attitude-behavioral intention correspondence.     

基层党政领导干部的行为风格与自我和谐及工作绩效的关系

通过深度访谈和问卷探讨了基层党政领导干部的行为风格类型及其与自我和谐及工作绩效的关系。结果表明,党政领导干部的行为可以区分为主动自信、上恭下倨和宽上容下等三种稳定的类型,其中主动自信不仅有利于个体保持较高的内心和谐,而且有利于个体工作绩效的提高,而上恭下倨则与主动自信相反,宽上容下则既有有利于工作绩效和自我和谐的一面,又有不利于绩效和自我和谐的一面。对行为类型的年龄、级别和学历差异以及党政领导干部理想的行为风格也进行了讨论。     

整合后验信息的多分属性认知诊断信效度指标

分类一致性和准确性是认知诊断评估中的重要指标,前者反映信度问题,后者反映效度问题。已有研究提出的指标均是基于二分属性,而多分属性的后验概率分布和属性边际概率分布均不同于二分属性,需要构建新指标来衡量多分属性情景下的信效度。本研究基于二分思想,构建出二元式信息指标用于计算多分属性测验中的信效度,并通过实验设计考察了新指标在多种影响因素中的表现,验证了新指标的有效性。最后,为多分属性诊断测验的编制提供了建议,并提出未来研究方向。