Categorizing identity from facial motion

It has been suggested that acronyms like BBC are processed like real words. This claim has been based on improved performance with acronyms in the Reicher–Wheeler task, the letter string matching task, the visual feature integration task, and the N400 component in event-related potential (ERP) studies. Unfortunately, in all these tasks performance on acronyms resembled performance on pseudowords more than performance on words. To further assess the similarity of acronyms and words, we focused on the meaning of the acronyms and used masked priming to examine whether target words can be primed to the same extent with associatively related acronyms as with associatively related words. Such priming was possible at a stimulus onset asynchrony (SOA) of 84 ms. In addition, the priming of the acronyms did not depend on the letter case in which they were presented: The target word “books” was primed as much by isbn and iSbN as by ISBN.     

Exploring the time course of semantic interference and associative priming in the picture–word interference task

The picture–word interference (PWI) task is a widely used technique for exploring effects of semantic context on lexical access. In this task, printed words are superimposed over pictures to be named, with the timing of the interfering word relative to the picture systematically manipulated. Two experiments (N = 24 adults in each) explored the time course of effects of associates (e.g., CARROT superimposed on a picture of a rabbit) versus coordinates (e.g., CHIPMUNK superimposed on a picture of a rabbit) on naming latencies. Associates led to faster picture naming than did unrelated words, with facilitative effects occurring at stimulus onset asynchronies (SOAs, in ms) ranging from –450 to 0. Coordinates led to slower naming latencies, with the interference effect restricted to SOAs of –150 and 0. The overlapping time course of associative priming and coordinate interference provides important constraints on models of lexical access in speech production.     

Interference and the representation of order within associations

In the presence of interference, recall of pairs can critically depend on the diagnostic power of memory of the order of items within the pair. Models of pair memory make different assumptions about whether and how such order information is stored, from convolution-based models, which assume no explicit storage of order, to matrix models and several models that assume a pair is learned by concatenating the representations of the constituent items, which lead to perfect within-pair order memory (given retrieval of the pair). Here we investigate memory for associations and within-pair order by examining the relationship between forward and backward probes of pairs subject to order-dependent associative interference in a double-function list paradigm. Associative interference disrupted the high correlation between forward and backward recall accuracy that is typically observed in standard paired-associate learning, challenging matrix and concatenation-based models. However, participants could overcome some interference due to within-pair order ambiguity, challenging directionally ambiguous convolution-based models. Unexpectedly, the test–retest correlation was reduced for pairs under the influence of interference compared to control pairs. This finding is incompatible with all existing implementations of the model classes we consider. Any model must include an assumption that order encoding (but not retrieval) is unreliable, and the form of this additional mechanism may depend intimately on how a given model is designed. In sum, our findings suggest that within-pair order memory is neither poor nor perfect, pointing to a fallible mechanism for within-pair order learning in verbal association-memory tasks.     

The role of working memory capacity in multiple-cue probability learning

Multiple-cue probability learning (MCPL) involves learning to predict a criterion when outcome feedback is provided for multiple cues. A great deal of research suggests that working memory capacity (WMC) is involved in a wide range of tasks that draw on higher level cognitive processes. In three experiments, we examined the role of WMC in MCPL by introducing measures of working memory capacity, as well as other task manipulations. While individual differences in WMC positively predicted performance in some kinds of multiple-cue tasks, performance on other tasks was entirely unrelated to these differences. Performance on tasks that contained negative cues was correlated with working memory capacity, as well as measures of explicit knowledge obtained in the learning process. When the relevant cues predicted positively, however, WMC became irrelevant. The results are discussed in terms of controlled and automatic processes in learning and judgement.     

Enactment effects and integration processes in younger and older adults’ memory for actions

The present study investigates the mental processes that are applied to previously attended items of working memory. In an object-switching task, participants counted the number of sequentially presented objects. In Experiment 1 the processing time increased when the object category switched from the prior trial compared to a repetition. More importantly, the further in the past the last instance of a current category was presented, the more processing time was necessary—an observation suggesting passive decay rather than inhibition of previously attended items. However, results differed when only two object categories were employed. Experiment 2 suggests that the lack of a clear indication of decay with small numbers of categories was due to participants’ expectancy of category switches rather than repetitions. Taken together, the results suggest that working memory items become less accessible the longer they have not been attended to, when strategic processes are controlled.     

The role of textual semantic constraints in knowledge-based inference generation during reading comprehension: A computational approach

The present research adopted a computational approach to explore the extent to which the semantic content of texts constrains the activation of knowledge-based inferences. Specifically, we examined whether textual semantic constraints (TSC) can explain (1) the activation of predictive inferences, (2) the activation of bridging inferences and (3) the higher prevalence of the activation of bridging inferences compared to predictive inferences. To examine these hypotheses, we computed the strength of semantic associations between texts and probe items as presented to human readers in previous behavioural studies, using the Latent Semantic Analysis (LSA) algorithm. We tested whether stronger semantic associations are observed for inferred items compared to control items. Our results show that in 15 out of 17 planned comparisons, the computed strength of semantic associations successfully simulated the activation of inferences. These findings suggest that TSC play a central role in the activation of knowledge-based inferences.     

Priming involuntary autobiographical memories

Involuntary autobiographical memories occur frequently in daily life and are usually triggered by cues in one's environment. This study investigated the possibility that priming plays a role in the production of involuntary memories. In Study 1, participants recorded their involuntary memories in a diary for 14 days and then completed a questionnaire assessing their cognitive activity during the recording period. Participants indicating frequent thought about significant others on the questionnaire showed significantly more involuntary memories related to such individuals than a control group. In Studies 2 and 3, participants recorded their involuntary memories in diaries for 14 days and were primed with recall sessions in the laboratory during that period (recalling episodes from high school, Study 1, the past year, or ages 13–16, Studies 2 & 3). The results of both studies showed significant priming effects in the involuntary memories of participants for all of the periods primed. The possibility that priming plays a significant role in the daily production of involuntary memories is discussed.     

Both associative activation and thematic extraction count,but thematic false memories are more easily rejected

The main aim of this study was to analyse the roles played by associative activation and thematic extraction in the explanation of false memories using the Deese, Roediger, McDermott (DRM) paradigm. Associative lists with two different types of critical items (CIs) were used: one, the associative CI, corresponded to the word most strongly primed by the associates in the list and another, the thematic CI, was the word that best described the theme of the list. Following three different types of encoding instructions (standard, warning or strategic), false recognition for these two types of CIs was analysed in either self-paced or speeded response recognition tests. The results showed considerable levels of false memories for both types of CIs. Even without the quality of being “good themes”, associative CIs produced high levels of false recognition, which suggests that associative activation plays a prominent role in false memory formation. More interestingly, thematic CIs were more prone to be edited out, reinforcing the argument that thematic identifiability has a major role in the rejection of false memories.     

Humour in advertising: An associative processing model

This chapter reviews a research programme on the effects of humour in advertising on positive and negative brand associations and brand choice, and integrates the findings into a single overarching model. Based on the Associative and Propositional Processes Model of Evaluation (Gawronski & Bodenhausen, 2006, 2007, 2011), we propose that repeated pairings of a novel brand with brand-unrelated humour forms positive brand associations, which mediate spontaneous brand choice. This associative process was found to be independent from the level of distraction posed by humour and from awareness of the stimulus pairings. In fact the distraction posed by humour benefits persuasion by preventing negative brand associations. Previous marketing research, which mainly viewed humour as a cue in peripheral processing, was rather pessimistic about the persuasive impact of humour. In contrast, this research programme suggests that a repeated pairing of a brand with humour affects the brand’s underlying associative structure, which may lead to stable attitude changes that guide overt spontaneous brand choice. Theoretical and practical implications are discussed.     

Effects of Item Difficulty on the Retrieval of Solutions during Cognitive Skill Acquisition: Age Differences

ABSTRACT

In cognitive skill learning, shifts to better strategies for obtaining solutions often occur while associations between problems and solutions are being strengthened. In two skill learning experiments, we examined the effects of item difficulty on the retrieval of solutions and the learning of problem–solution associations in younger and older adults. The results of both experiments demonstrated an ‘easy effect’ in both younger and older adults, such that the retrieval of solutions as well recognition memory for problems was best for the easier items. In addition, a ‘hard effect’ was found in younger adults, but not in older adults, whereby the retrieval of solutions as well as recognition memory for problems was better for harder items than for medium-difficulty items. The finding that increased computational demands at the item level delayed item memorization and the retrieval of solutions in older adults but not younger adults is consistent with a general-resources account of age-related differences in skill learning.