Segmenting global markets by generational cohorts: determining motivations by age

Marketing has long rested on the use of market segmentation. While birth age has been a useful way to create groups, it describes segments but in itself does not help to understand segment motivations. Environmental events experienced during one's coming‐of‐age years, however, create values that remain relatively unchanged throughout one's life. Such values provide a common bond for those in that age group, or cohort. Segmenting by ‘coming‐of‐age’ age provides a richer segmentation approach than birth age. This approach, known to work in America, is used in this paper to create generational cohorts in Russia and in Brazil. Copyright © 2004 Henry Stewart Publications Ltd.     

The intuitive concept of art

A great deal of work in analytic philosophy of art is related to defining what counts as art. So far, cognitive approaches to art have almost entirely ignored this literature. In this paper, I discuss the role of intuition in analytic philosophy of art to show how an empirical research program on art could take advantage of existing work in analytic philosophy. I suggest that the first step of this research program should be to understand how people intuitively categorize something as art. Drawing on results from cognitive science and analytic philosophy, I show that the intuitive categorization of an artifact as art rests on the intentions attributed (frequently implicitly) to the creator of the artifact based both on its appearance and on background knowledge. I discuss how the issue of categorization is related to other empirical issues concerning our relationship to works of art, such as perception, appreciation, interpretation, and evaluation.     

The ‘coming of age’ for Southern African psychobiography

This study investigated the effects of perceived values (personal, artistic, and sociocultural) of tourists’ attitude and behavioural intention to visit Africa. Participants were tourists (176 men and 124 women) who visited the Museum of African Art based on Jeju Island in the Republic of Korea. Results, following hierarchical analysis, suggest personal value and sociocultural value rather than artistic value to predict tourists’ attitude and behavioural intention to visit Africa. The findings of this study imply that personal and sociocultural predispositions lead to the tourists’ likely adoption of a tourist destination beyond familiarities with artistic works associated with the destination. Tourism promotion campaigns aimed at promoting African as a destination should customise messages to address the personal and sociocultural predispositions of would-be international tourists.     

Luther and the Reformation as Perceived in Rome: Methods of Spiritual Reform and Sustaining Catholic Orthodoxy

ABSTRACT

Rome’s handling of the Reformation in northern Europe was determined by specific circumstances in which the Italian situation differed from that north of the Alps. This article argues chiefly that the Roman theologians’ perception of the Protestant Reformation – especially on ecclesiological questions – depended decisively on their experience of the Fifth Lateran Council (1512–1517). When they encountered Luther’s writings or Luther in person, the friar from Wittenberg is often described in a disrespectful manner derived from common national stereotypes. Notwithstanding, in one form or other Luther’s writings were circulated, published and translated in Italy where they appear to have found a sympathetic audience in some quarters. Italian Luther synpathizers did not constitute a nationwide network, but rather met clandestinely in small circles, making their detection a challenge. The prosecution of heresy was ultimately the task of the all-powerful Roman Inquisition, founded in 1542 after the Regensburg reunion colloquy had failed.     

The Care-Based Ethic of Nazi Medicine and the Moral Importance of What We Care About

This article reports on an inquiry into ideas used to justify the shift of medical ethos in Germany prior to and during the Nazi era, specifically the principles of care advocated by Erwin Liek and Karl Kötschau, the era's most influential medical theorists, who argued that commitments to care of individual sick persons (Fürsorge) had to give way to a preventive care that respects emerging needs of the entire society (Vorsorge). The article examines both the socio-cultural factors that shaped, and the far-reaching effects of, this manipulation of care. It argues that we should be attentive to the meaning and requirements of the care revealed in this debate, the ancient Greek idea of care as a concerned moral option.     

Finding meaning in art: Preferred levels of ambiguity in art appreciation

Uncertainty is typically not desirable in everyday experiences, but uncertainty in the form of ambiguity may be a defining feature of aesthetic experiences of modern art. In this study, we examined different hypotheses concerning the quantity and quality of information appreciated in art. Artworks were shown together with auditorily presented statements. We tested whether the amount of information, the amount of matching information, or the proportion of matching to nonmatching statements apparent in a picture (levels of ambiguity) affect liking and interestingness. Only the levels of ambiguity predicted differences in the two dependent variables. These findings reveal that ambiguity is an important determinant of aesthetic appreciation and that a certain level of ambiguity is appreciable.     

From bad to worse: Symbolic equivalence and opposition in fear generalisation

The present study compared the impact of symbolic equivalence and opposition relations on fear generalisation. In a procedure using nonsense words, some stimuli became symbolically equivalent to an aversively conditioned stimulus while others were symbolically opposite. The generalisation of fear to symbolically related stimuli was then measured using behavioural avoidance, retrospective unconditioned stimulus expectancy and stimulus valence ratings. Equivalence relations facilitated fear generalisation while opposition relations constrained generalisation. The potential clinical implications of symbolic generalisation are discussed.     

When a Picasso is a “Picasso”: The entry point in the identification of visual art

We investigated whether art is distinguished from other real world objects in human cognition, in that art allows for a special memorial representation and identification based on artists’ specific stylistic appearances. Testing art-experienced viewers, converging empirical evidence from three experiments, which have proved sensitive to addressing the question of initial object recognition, suggest that identification of visual art is at the subordinate level of the producing artist. Specifically, in a free naming task it was found that art-objects as opposed to non-art-objects were most frequently named with subordinate level categories, with the artist’s name as the most frequent category (Experiment 1). In a category-verification task (Experiment 2), art-objects were recognized faster than non-art-objects on the subordinate level with the artist’s name. In a conceptual priming task, subordinate primes of artists’ names facilitated matching responses to art-objects but subordinate primes did not facilitate responses to non-art-objects (Experiment 3). Collectively, these results suggest that the artist’s name has a special status in the memorial representation of visual art and serves as a predominant entry point in recognition in art perception.     

The Crosstown Initiative: Art,Community, and Placemaking in Memphis

This case study examines an arts organization at the center of an urban neighborhood revitalization effort and its contributions to creative placemaking and inclusive community building. The study documents innovative arts practices and explores their meaning for a local context, an understudied city in the Mid‐South region of the United States. It builds on the research team’s ongoing work as teachers, students, and scholars in partnership with the arts organization. It includes systematic participant observation, interviews with stakeholders, and a review of historical and contemporary media coverage. We found that the organization and its practices provided a rich context for exploring an expanded sense of community including bridging social capital and place‐based frameworks. Analysis suggests that the organization’s intentional arts based practices bring multiple understandings of community and art into meaningful dialogue through the generation of creative and social friction. These practices illustrate one context‐specific strategy addressing the tensions in a community–diversity dialectic (Townley et al. in Am J Commun Psychol 47:69–85, 2011 ).     

Anxiety associated with money market dealers — sex and cultural differences

This study examines the predictors of two measures of anxiety, viz. free-floating anxiety and somatic anxiety (Crown & Crisp, 1979), in (a) male and female money market dealers, and (b) money market dealers working in organizations of differing national ownership, in the City of London. Previous research suggests that differences in anxiety may be sex-based, and also that takeovers and mergers, particularly by foreign-based organizations, result in particular anxieties. Following interviews, 225 questionnaires were completed by dealers in the City of London. Analysis of questionnaire data indicates that the sources of anxiety are different for the sexes; and that the sources of anxiety are different for dealers working in U.K.-owned and U.S.-owned financial institutions. The implications of the results and suggestions for future research are discussed.