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Two experiments are presented in this paper that explore the effect of cause‐related marketing (CRM) on product choice. To allow evaluation of the effect of experience and the role of individual differences, the experiments used a repeated choice setting. The results of Experiment 1 showed that the effect of CRM was stable over time. However, the direction of the effect was sensitive to the value of the product. CRM served as an equaliser: it helped disadvantaged alternatives and reduced the attractiveness of superior alternatives. Experiment 2 showed that the effect of CRM decreased but did not disappear in an easy choice task. These findings are summarised in a simple model and discussed in terms of their potential marketing applications. Copyright © 2003 Henry Stewart Publications. 相似文献
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Traffic Offences: Planned or Habitual? Using the Theory of Planned Behaviour and habit strength to explain frequency and magnitude of speeding and driving under the influence of alcohol
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Florent Lheureux Laurent Auzoult Colette Charlois Sandrine Hardy‐Massard Jean‐Pierre Minary 《British journal of psychology (London, England : 1953)》2016,107(1):52-71
This study addresses the socio‐cognitive determinants of traffic offences, in particular of speeding and drinking and driving. It has two aims: (1) to test the hypothesis of a direct effect of habits on offences (i.e., independent of intentions) by employing a specific measure of habits (i.e., the SRIH) and (2) to analyse the offences by taking account of three distinct parameters: Frequency, usual magnitude (i.e., the most frequent deviation from the law) and maximal magnitude (i.e., the greatest deviation occasionally adopted) in order to represent more accurately the variability of the offending behaviours. A total of 642 drivers replied to a questionnaire. The results corroborate the idea that intention and habit are distinct and direct determinants of offences. The use of the SRIH dismisses the criticisms made with regard to the measure of past behaviour. The distinction between the three behavioural parameters proves to be relevant, as their determinants are not exactly similar. Finally, attitude and subjective norm had direct effects on the maximal magnitude and/or on the frequency of the offence. The discussion concerns the contribution of this study to the analysis of offences as well as its limitations and addresses the theoretical plausibility of the direct effects of attitude and the subjective norm. 相似文献
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Living in a Non‐Communist Versus in a Post‐Communist European Country Moderates the Relation Between Conservative Values and Political Orientation: A Multilevel Study
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We performed a multilevel, multinational analysis using the 2012 European Social Survey dataset (N = 41 080, nested in 20 countries) to study how living in a non‐communist versus in a post‐communist country moderates the link between individual conservative values (drawn on Schwartz's theory of basic human values) and political orientation (assessed as self‐placement on the left–right axis and attitude towards economic redistribution). The results supported the moderating role of living in a non‐communist versus in a post‐communist country in the case both of political self‐placement and of attitude towards economic redistribution, even controlling for the countries' degree of individualism, power distance and democracy. Specifically, conservative values were positively related to a rightist political self‐placement among participants living in countries without a communist past, and to a favourable attitude towards economic redistribution in countries with a communist past. The limitations, implications and future directions of this study are discussed. Copyright © 2016 European Association of Personality Psychology 相似文献
46.
Gisela I. Gerlach Kai Rödiger Ruth Maria Stock Nicolas A. Zacharias 《Journal of Personal Selling & Sales Management》2016,36(3):221-239
Salespersons’ customer orientation has attracted considerable attention from practitioners and researchers. By distinguishing customer-oriented attitude from behavior, this study sheds light on customers’ perceptions of salespersons’ empathy, as a missing link between customer orientation and customer-related outcomes. Noting the increasing age diversity among salespersons and customers, this study also investigates whether age differences in salesperson–customer dyads moderate the relationships of salespersons’ customer-oriented attitude and behavior with customer outcomes. Finally, this study examines salespersons’ climate perceptions as antecedents of their customer-oriented attitudes. Results of multilevel modeling with data from 164 salespersons and 405 customers reveal that salesperson empathy, as perceived by customers, is an important facilitator of the customer orientation–satisfaction relationship. When there are large age differences, salespersons’ customer-oriented attitude becomes more important for making customers feel understood by salespersons. Regarding antecedents, salespersons’ customer-oriented attitude is influenced by their perceptions of team-member exchange and age-inclusive climate. 相似文献
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The Persuasive Effects of Emotive Visual Imagery: Superficial Manipulation or the Product of Passionate Reason? 总被引:1,自引:0,他引:1
This study reevaluates the persuasive impact of emotional visual appeals within politics and examines two different explanations for their effects. One possibility is that the effects of emotive visual images are essentially superficial in nature, consistent with the view that feelings aroused by an affective image are transferred somewhat mechanically to a political candidate or cause with which it is paired. This transfer-of-affect explanation suggests that emotional appeals may work best among the least informed voters or those paying the least attention to a persuasive political message. The second possibility is that emotional appeals work via passionate reason, in which affective responses to an emotive image are integrated with, and potentially bias, reasoned thought about the accompanying message. This integrated approach leads to the counterintuitive prediction that individuals who are most highly involved in an issue (and who know the most about it) are most influenced by emotional imagery. This prediction arises from growing evidence that people highly involved in value-laden social issues generate the strongest emotional responses to issue-related persuasive appeals. These two models were tested in a study in which undergraduate students were presented with a picture of a cute or an ugly animal and a flyer from an organization advocating a pro- or anti-environment stance with respect to preserving the animal's habitat. The responses showed that emotive imagery was most persuasive among the most involved environment supporters, providing clear evidence of passionate reasoning. 相似文献
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消极刻板印象和群际焦虑是阻碍群际交往的重要因素。基于群际接触理论和群际焦虑理论模型,测量了少数民族和汉族交往时的群际焦虑水平、彼此持有的刻板印象和外群体态度等变量,考查了这些变量的特征及关系。结果表明:(1)汉族在群际交往过程中的群际焦虑水平显著高于少数民族;(2)女性比男性持有更积极的外群体态度;(3)消极刻板印象是产生群际焦虑和偏见态度的重要原因。减少消极刻板印象、降低群际焦虑是促进群际交往的重要途径。 相似文献
49.
Kenneth T. Wang Austin M. Johnson Yanmei Cao Li Zhang Allison Parsley 《Journal of Beliefs & Values》2019,40(1):104-121
The Attitudes Toward Religion Scale (ATRS) was developed to access the level of interest in and position toward the five state-approved religions in China. Data were analysed across two samples of Chinese college students. With Sample 1 (N = 278), exploratory factor analyses were used to select the 10 ATRS items corresponding to two factors: Interest and Position. With Sample 2, confirmatory factor analyses (N = 270) cross-validated the two-factor oblique model as well as a bifactor model. Cronbach alphas of ATRS subscale scores in the two samples ranged from .75 to .85. ATRS-Interest and Position were both positively associated with number of close relationships with religious people. In addition, negative attitudes toward religion was associated with being religiously proselytised by strangers. Moreover, female students reported more favourable attitudes toward religion compared to their male counterparts. The overall results support ATRS as a psychometrically strong and promising measure. 相似文献
50.
Kuo-Yang Kao Christiane Spitzmueller Konstantin Cigularov Candice L. Thomas 《European Journal of Work and Organizational Psychology》2019,28(2):206-220
The thousands of deaths and disabilities due to workplace accidents and injuries each year emphasize the importance of safety research. Despite occupational safety research that has contributed to identifying antecedents of safety, little is known about why and how safety knowledge leads to safety behaviours and how personal and situational factors interact to promote occupational safety. Using a multilevel, multisource, and time-lagged research design, the present study investigates whether safety knowledge affects safety behaviours through safety attitudes and further tests whether supervisory safety attitudes can impact the strength of these relationships and play a role as moderators of the proposed mediated relationship. Data were collected from workers (N = 177) and supervisors (N = 42) in a construction company in the energy industry at two time points. Results indicate full support for the moderated mediation model, demonstrating that worker safety attitudes partially mediate the relationship between safety knowledge and safety behaviours. Moreover, when supervisors had positive attitudes towards safety, both the direct relationship between worker safety attitudes and safety behaviours and the indirect relationship between safety knowledge and safety behaviours were more positive compared to when supervisors had negative safety attitudes. Theoretical and practical implications for occupational safety are discussed. 相似文献