Deconstructing consumer behaviour: theory and practice

This paper challenges the conventional opposition, or distinction, between consumer behaviour theory and practice. This binary dualism, it is argued, is predicated on a simplistic ‘either/or’ logic that ignores the effects theory and practice have on each other. Furthermore, it obscures a hierarchical relationship between academic researchers and marketing practitioners in which basic research is more dominant and privileged than applied research. In response to these criticisms, an alternative ‘both/and’ logic is proposed for exploring the interrelationships between consumer behaviour theory and practice and new social relations among consumer researchers. Copyright © 2001 Henry Stewart Publications.     

应用Rasch模型测试和分析儿童入学准备状态

本研究的目的在于应用Rasch模型编制和分析数学入学准备测验,从而分析Rasch模型的有效性和优势。自编数学入学准备测试,对150名平均年龄为6.6岁的儿童进行测查,应用Rasch模型对题目和评分等级做出修正并分析结果。结果表明修正后的测试具有较好的信效度,较好地拟合了Rasch模型,评分等级设置合理,测试的整体难度相对较低。儿童的Rasch分数和性别无关,但受到年龄、家庭社会经济地位的影响。相对于经典测量理论而言,应用Rasch模型进行入学准备测试的编制和分析具有优势。     

The Wind Chilled the Spectators, but the Wine Just Chilled: Sense, Structure, and Sentence Comprehension

Anticipation plays a role in language comprehension. In this article, we explore the extent to which verb sense influences expectations about upcoming structure. We focus on change of state verbs like shatter , which have different senses that are expressed in either transitive or intransitive structures, depending on the sense that is used. In two experiments we influence the interpretation of verb sense by manipulating the thematic fit of the grammatical subject as cause or affected entity for the verb, and test whether readers' expectations for a transitive or intransitive structure change as a result. This sense-biasing context influenced reading times in the postverbal regions. Reading times for transitive sentences were faster following good-cause than good-theme subjects, but the opposite pattern was found for intransitive sentences. We conclude that readers use sense-contingent subcategorization preferences during on-line comprehension.     

Characterizing the manifest probabilities of latent trait models

The problem of characterizing the manifest probabilities of a latent trait model is considered. The item characteristic curve is transformed to the item passing-odds curve and a corresponding transformation is made on the distribution of ability. This results in a useful expression for the manifest probabilities of any latent trait model. The result is then applied to give a characterization of the Rasch model as a log-linear model for a 2 ^J -contingency table. Partial results are also obtained for other models. The question of the identifiability of “guessing” parameters is also discussed. The research reported here is collaborative in every respect and the order of authorship is alphabetical. Dr. Cressie was a Visiting Research Scientist at ETS during the Fall of 1980. His current address is: School of Mathematical Sciences, The Flinders University of South Australia, Bedford Park SA, 5042, AUSTRALIA. The preparation of this paper was supported, in part, by the Program Statistics Research Project in the Research Statistics Group at ETS.     

Reading Emotion From Mouse Cursor Motions: Affective Computing Approach

Affective computing research has advanced emotion recognition systems using facial expressions, voices, gaits, and physiological signals, yet these methods are often impractical. This study integrates mouse cursor motion analysis into affective computing and investigates the idea that movements of the computer cursor can provide information about emotion of the computer user. We extracted 16–26 trajectory features during a choice‐reaching task and examined the link between emotion and cursor motions. Participants were induced for positive or negative emotions by music, film clips, or emotional pictures, and they indicated their emotions with questionnaires. Our 10‐fold cross‐validation analysis shows that statistical models formed from “known” participants (training data) could predict nearly 10%–20% of the variance of positive affect and attentiveness ratings of “unknown” participants, suggesting that cursor movement patterns such as the area under curve and direction change help infer emotions of computer users.     

达尔文学说的膨胀与收缩

达尔文学说不仅能解释物种为什么是今天这个样子,而且还能解释人类为什么不能摆脱某些疾病。这说明达尔文学说已经成功地进入了医学领域。但达尔文学说所解释的演化是无方向、无目标的,而生物的进化却显然是有方向的,所以,对这一根本的进化问题,达尔文学实际上没有做出回答。     

Do drivers differ in their attitudes on speed limit compliance between work and private settings? Results from a group of Nigerian drivers

Existing evidence suggests that drivers, particularly those who work in companies with strong road safety cultures exhibit different sets of speeding attitudes and behaviours in work and private driving. Using Ajzen and Fishbein’s (1980) Theory of Planned behaviour (TPB) and on-road driving experiments, this study examined the self-reported and objective behaviour of driving within posted speed limits for a sample of fleet drivers. The findings show that the TPB explained up to 24% of the variance in intention to comply with speed limits. Drivers’ attitude emerged as the most significant predictor and strongest correlate with intentions to comply with the speed limit in both work and private vehicle.Further analysis revealed participants had a higher intention to comply with speed limits in their work than private vehicle. Also, investigation of the relationship between TPB variables and observed speeding behaviour suggests that participants with higher intention to comply with the speed limit or high perceived behavioural control (PBC), exceeded the speed limit less often than those with lower intention to comply with the speed limit or low PBC. The findings have important theoretical and applied implications for development of better speed limit compliance interventions to improve driving behaviour, and road safety in general.     

Starting over: a tentative theory exploring the effects of past relationships on postbereavement remarried couples

Using grounded theory methodology 24 participants were asked to discuss how the death of a previous spouse, either theirs or their partner's, was currently affecting their second marriage. Participants were interviewed individually and as a couple. The central category was memories of the deceased spouse. Six additional categories emerged from the data: past spouse on pedestal, current/past comparison, insecurity of current spouse, curiosity about past spouse/relationship, partner's response to curiosity, and impact on the current relationship. Existing literature, auditors, and participant feedback were all used to validate the results. Expanding on a tentative theory (Brimhall, Wampler, & Kimball, 2008), provisional hypotheses were developed, thus helping clinicians who work with complex issues involving remarried couples.     

理解双人肢体运动表达的友好和敌对意图的ERP证据

已有的意图理解神经成像研究大多关注理解单一个体的中性或负性意图的脑功能定位, 而大脑理解依靠双人肢体运动表达的友好和敌对意图的动态时间过程尚不清楚。本研究记录了20名健康被试完成三种不同意图推理任务时的脑电成分。三种意图分别为：1)友好意图; 2)敌对意图; 3)中性无互动意图。行为结果发现理解敌对意图的反应时最短。电生理学结果表明, 在额中区的N250 (170~270 ms)上, 中性意图比友好和敌对意图均更负, 且友好意图比敌对意图也更负; 在大脑右半球的P300 (270~450 ms)上, 敌对意图比友好和中性意图均更正, 且友好意图比中性意图也更正。对友好和敌对意图的N250和P300进行溯源分析分别定位于额中回(BA10)和脑岛(BA45)。结果表明大脑在多个阶段对双人肢体运动表达的互动意图进行分类理解, 对负性敌对意图表现出较早的理解且晚期持续性的评价加工。     

The Effects of Accumulated Underaccommodation on Perceptions of Underaccommodative Communication and Speakers

This study examined the effects of repeated instances of underaccommodation (i.e., insufficiently adjusted communication) on people's perceptions and evaluations of communication and speakers. Participants (N = 179) completed a series of three map‐based tasks that required them to follow directions that contained insufficient information. Consistent with hypotheses, as underaccommodation accumulated across tasks, participants inferred less positive motives for the speaker's communication, and inferences about motive for each task contributed directly and indirectly to overall evaluations of both the speaker and their communication. These results indicate that accumulated underaccommodation is consequential, and underscore the theoretical importance of motive attributions to predicting reactions to underaccommodation.