It's My Campaign I'll Cry if I Want to: How and When Campaigns Use Emotional Appeals

Recent research in the area of campaign advertising suggests that emotional appeals can influence political attitudes, electoral choices and decision‐making processes. Yet is there any evidence that candidates use emotional appeals strategically during campaigns? Is there a pattern to their use? For instance, are fear appeals used primarily late in the campaign by trailing candidates in order to get voters to rethink their choices? And are enthusiasm appeals used more commonly early on in order to shore up a candidate's base? We use affective intelligence theory—and supplement it with the idea of a voter backlash—to generate expectations about when candidates use certain emotional appeals (namely, anger, fear, enthusiasm, and pride) and which types of candidates are most likely to do so. We then test these ideas using campaign advertising data from several U.S. Senate races from 2004. Our research thus provides a link between research on campaign decision making—here the decision to “go emotional”—and research focusing on the effects of emotional appeals on voters.     

Attachment to God,religious tradition,and firm attributes in workplace commitment

Research on organizational commitment suggests there is an association between American theists’ emotional attachment to God and their emotional commitment to the workplace. A sense of divine calling has been shown to partially mediate this association but, beyond that, little is known. The purpose of this study is to shed further light on the relationship between secure attachment to God and affective organizational commitment. I do so by testing whether the employee’s religious tradition is associated with affective organizational commitment and whether the employee’s firm attributes moderate the relationship between attachment to God and organizational commitment. Results suggest that: 1) Catholics evince higher levels of organizational commitment than Evangelicals, and 2) firm size significantly moderates the relationship between attachment to God and organizational commitment across religious affiliations.     

Psychophysiological reactivity to sleep-related emotional stimuli in primary insomnia

The present study examined psychophysiological reactivity to emotional stimuli related and non-related to sleep in people with primary insomnia (PPI) and in good sleepers (GS). Twenty-one PPI and 18 GS were presented with five blocks of neutral, negative, positive, sleep-related negative and sleep-related positive pictures. During the presentation of the pictures, facial electromyography (EMG) of the corrugator and the zygomatic muscles, heart rate (HR) and cardiac vagal tone (CVT) were recorded. Subjective ratings of the stimuli were also collected. We found that only PPI exhibited greater inhibition of the corrugator activity in response to sleep-related positive stimuli compared to the other blocks of stimuli. Furthermore, PPI rated the sleep-related negative stimuli as more unpleasant and arousing and showed higher CVT in response to all stimuli as compared to GS. Results were interpreted as indicating that PPI exhibit craving for sleep-related positive stimuli, and also hyper-arousability in response to sleep-related negative stimuli, as compared to GS. Our results suggest that psychological treatment of insomnia could benefit by the inclusion of strategies dealing with emotional processes linked with sleep processes.     

药物成瘾理论的新进展

成瘾过程伴随着一系列脑机能和心理机能的改变,但对药物滥用如何导致这些改变以及它们如何诱发成瘾却存在着不同的解释。近年来,由于认知心理学和认知神经科学研究技术在该领域的应用,研究者对药物成瘾过程的认知机能及其脑机制获得了新的认识,且基于对负性生活事件及外部压力在维持药物滥用及诱发复吸行为中的作用的测量学研究和动物实验研究而提出的成瘾理论为该领域的研究开辟了新的思路。本文重点评述了药物成瘾的认知加工模型和以压力或负性情绪为核心的相关理论模型及其研究,并提出进一步研究的方向。     

Influence du leadership éthique sur l’engagement affectif et l’épanouissement psychologique : le rôle médiateur de la satisfaction vis-à-vis de l’équilibre entre domaines de vie

The inter-professional national agreement of 19 June 2013 emphasizes the role of managers in promoting quality of work life. The latter aims jointly at employees’ health and company performance due to commitment. In the present study we tested the indirect effect of ethical leadership on affective commitment and psychological flourishing via satisfaction with work–family balance. Among employees, 221 filled out a questionnaire. The results indicate, on the one hand, the positive links between ethical leadership and affective commitment and psychological flourishing, and on the other hand the mediating role of satisfaction with work–family balance in these two relationships. We provide recommendations to improve quality of work life.     

Development and validation of Indian Affective Picture Database

Since culturally salient stimuli for emotion recognition are scarce in India, we developed and validated a set of 140 coloured pictures of six basic emotions along with a neutral expression. The expressions were posed by four expressers, two males and two females, with mean age of 25.25 (SD 3.77) years. The expressions were captured from five different angles keeping the background uniform. These pictures were shown to 350 undergraduates who labelled the emotion and rated their intensity. The mean biased hit rate was 93.02 (SD 7.33) and mean unbiased hit rate was .519 (SD .015). Within subjects ANOVA revealed significant main effect of emotion (F(1, 6) = 7.598, p < .001). The t‐test value (23.116, p < .001) shows that the given emotion was identified correctly by participants beyond chance factors. The mean intensity rating was 5.94 (SD .77). Overall, the results reveal that the pictures are a valid set of affective stimuli.     

Trial-by-trial effects in the affective priming paradigm

In this paper, we yield evidence for the dependence of affective priming on the congruency of the previous trial. Affective priming refers to the finding that valence categorizations of targets are facilitated when the preceding prime is of the same valence. In two experiments, affective priming was diminished after incongruent trials (i.e., prime and target were of different valence), whereas, significant affective priming was observed after congruent trials (i.e., prime and target were of same valence). We compare this pattern to the known sequential dependencies in Stroop- and Eriksen-type tasks. Furthermore, our results can help to improve the statistical power of studies in which the affective priming task is used as a measure for automatic evaluations of attitude-objects.     

On emotional innumeracy: Predicted and actual affective responses to grand-scale tragedies

The present research demonstrates that people overestimate the intensity of their emotional responses to grand-scale tragedies. Participants predicted that they would feel significantly worse if thousands of people were killed in a disaster than if only a few people were killed, and yet they exhibited an “emotional flatline,” feeling equally sad regardless of the number of people killed. This unforeseeable emotional flatline was demonstrated in response to deaths stemming from human violence and natural disasters, both close to home and far away (including hurricanes in the United States, a forest fire in Spain, and the Iraq War). Participants’ actual emotional responses were calibrated with fatalities only when abstract death tolls were translated into concrete images. We argue that affective forecasts and emotional experiences may arise from separate systems, leading to reliable forecasting errors, as well as influencing subsequent judgments.     

‘Automatic’ evaluation? Strategic effects on affective priming

Two studies examined strategic effects on affective priming. Extending prior research by Klauer and Teige-Mocigemba [Klauer, K. C., & Teige-Mocigemba, S. (2007). Controllability and resource dependence in automatic evaluations. Journal of Experimental Social Psychology, 43, 648-655], the influence of different control strategies on a priming measure of prejudice was assessed. In both studies, a short stimulus onset asynchrony between prime and target (275 ms) was implemented along with considerable time pressure. In Study 1, participants could strategically eliminate priming effects with attitudinal prime categories (Arabs and liked celebrities) represented by several exemplars per category while priming effects for control categories remained intact. In Study 2, two strategies (payoff and faking) were induced to motivate participants to respond particularly fast and accurately to incongruent targets. Both strategies were successful in counteracting the usual priming effects, while leaving priming effects for non-targeted primes intact. We consider the role of so-called implementation intentions in accounting for the present findings.     

自我控制行为中的情绪因素

对冲动行为的控制及失控(放任)会产生不同的情绪结果,并形成两种自我控制的两难:失控后可能产生的愉悦与内疚、成功自控后可能产生的自豪与遗憾。自控行为-情绪结果的联结,使个体能自发地基于预期情绪选择当前行为。情绪预测会受到情境、个体差异等的影响,并有一定的误差。