Attention and automaticity in Stroop and priming tasks: Theory and data

Three major variables identified with attention and automaticity in the priming paradigm are shown to have parallel effects in the Stroop paradigm. A model is developed to explain the effects in both paradigms in terms of a single decision process that combines evidence from several sources (e.g., habitual associations and temporary contingencies between the prime and the target or between the unreported and reported dimensions). The model is applied to two Stroop experiments in which the faster two of three stimulus dimensions relate associatively and cue through a frequency manipulation the third, which must be reported. Depending on the direction of the cueing relation, attentional effects enhanced or counteracted automatic (associative) effects, and the attentional effects were stronger with the faster unreported dimension than with the slower one. These results corroborate findings in the priming paradigm and confirm the model. Implications of the results and the model for broader issues are discussed.     

The purposes of laboratory experimentation and the virtues of deliberate artificiality

Critics of the laboratory experiment have maintained that artificiality (the intrusion into the experiment of “unrealistic” conditions) vitiates any possibility of generalizability beyond the confines of the laboratory. It is argued here that such artificiality in laboratory experimentation is a defect or flaw only within the context of verification and may be a distinct virtue in the context of discovery. Indeed it is argued that social psychological experiments may not be artificial enough when contrasted with the most fruitful experiments in the natural sciences. One purpose of an experiment may be to maximize artificiality deliberately so as to discover regularities that do not presently obtain under the “real” conditions outside the laboratory but which are capable of existing. When such observed laboratory regularities produce potentially beneficial outcomes, an attempt may be made to create the specific artificial laboratory conditions outside the laboratory to benefit mankind. This logic, exceedingly common in the natural sciences, has been virtually ignored in social psychology, even in the laboratory experiment, in favor of “realistic” reproduction of existing or reasonably plausible situations. Theoretical benefits of this additional modality of experimentation are illustrated by two recent developments in psychology.     

The effects of base rates and individuating information on judgments about another person

Past research suggests that in judging a person's category membership, people largely ignore the population frequency of membership in the category (base rates) in favor of individuating information about the particular person. This study tested the hypothesis that base rates will be utilized to the extent that the usefulness of the individuating information for diagnosing category membership is diminished. Subjects were given problems in which both base rates of membership in each of two categories and individuating information about a target person were presented. Then, in each case, they were asked to assess the probability that the target person belonged to each category. In three sets of problems, the diagnostic usefulness of the individuating information (personality characteristics) was diminished by including individuating information that was either inconsistent or irrelevant, or by increasing the similarity of the two alternative membership categories. In a fourth set of problems, the individualistic information included consistent, relevant personal characteristics and the membership categories were dissimilar. As expected, base rates were used in each of the first three sets of problems but were ignored in the fourth set. The results were interpreted in terms of informational factors that induce a shift away from a habitual, spontaneous reliance on a source of information (e.g., personality traits) for which one has well-developed rules (e.g., intuitive personality theories), and toward a more controlled, deliberate mode of thinking wherein other sources of information (e.g., base rates) are attended to and incorporated into judgment through less frequently used rules (e.g., sampling rules).     

Self-assessment,self-enhancement,and task preference

If task choice depends on a person's interest in the accurate assessment of his or her abilities, task attractiveness should be positively related to the diagnosticities of all performance outcomes with regard to one's ability level. In contrast, the view that people are primarily interested in maximizing pride or mininizing shame would predict that task attractiveness is positively related to the diagnosticity of success but negatively related to the diagnosticity of failure. To test these predictions, subjects were presented with tasks that varied orthogonally in the extent to which success was diagnostic of high ability level and the extent to which failure was diagnostic of low ability level. Consistent with the self-assessment view, task attractiveness increased both with the diagnosticity of success and with the diagnosticity of failure. Furthermore, both effects were more pronounced for high achievement motive subjects than for low achievement motive subjects. This result lends support to the self-assessment view, which assumes that high achievement motive subjects are more interested in attaining the ability-relevant information contained in any performance outcome.     

The secretary problem as a model of choice

The finite “secretory problem” in dynamic programming generates a set of mathematically optimal criteria for search strategies in sequential decisions. One of the limitations on its applicability has been its failure to allow for the uncertainty of whether or not a choice alternative which has been inspected sometime previous to the present, will be “available.” In this paper, extensions of the model are presented which incorporate not only a parameter for the uncertain availability of previous alternatives, but for the uncertain availability of an alternative currently being observed. The paper emphasizes socalled heuristic strategies which may be used to approximate optimal solutions, and which entail very reasonable demands on the processing capacity of the decision-maker. Laboratory realizations and potential applications are discussed.     

Sign-tracking in aversive conditioning

Two experiments were conducted to determine if rats tend to avoid contact with a stimulus that signals the occurrence of shock and contact a stimulus that signals the nonoccurrence of shock. The conditioned stimulus was a 60-sec platform presentation, and the unconditioned stimulus was a 2-sec inescapable shock. In each experiment, the emphasis was on two types of Pavlovian pairings: forward pairing in which each platform presentation was followed by shock, and backward pairing in which each platform presentation was preceded by shock and followed by a lengthy shock-free interval. Experiment 1 showed that in comparison with Random and CS-only procedures, the backward procedure produced a significant increase in approach and contact with the platform, but the forward procedure failed to produce a significant decrease in contact with the platform. Experiment 2, in which all groups were roughly equated for baseline levels of platform preference, demonstrated strong effects of both forward and backward conditioning. The experiments provide evidence for an aversive sign-tracking system in which animals' tendencies to withdraw from or approach and contact a platform CS are determined by the Pavlovian contingencies which render it a reliable signal for the occurrence or nonoccurrence of shock.     

Long-delay taste aversion learning in an unpoisoned rat: Exposure to a poisoned rat as the unconditioned stimulus

M. J. Lavin, B. Freise, and S. Coombes (Behavioral and Neural Biology, 1980, 28, 15–33) have shown that if two rats consume a flavored solution and one is poisoned, the unpoisoned partner will also exhibit a flavor aversion during a later preference test. Experiments 1 and 2 showed that a sufficient condition for obtaining this aversion is that the poisoned partner be present with the unpoisoned rat after it has consumed the flavored solution. It is not necessary that the poisoned partner be present when the flavored solution is consumed or indeed have had any exposure to the flavored solution. Experiment 3 showed that the unpoisoned partner can exhibit a flavor aversion when there is a temporal gap of as long as 6 hr between consumption of the flavored solution and exposure to the poisoned rat.     

Subgroups of developmental language impairment

Nineteen children with developmental language impairments were given tests which measured syntactic and phonological skills in both comprehension and production conditions, semantic ability, syllable sequencing, and digit span. The results of discriminant function analysis show that the children could be divided into two groups. Group 1, expressive, was characterized primarily by deficits in the production of syntax and phonology. Group 2, expressive-receptive, was more impaired on measures of phonological discrimination, digit span, and semantic ability in addition to showing global syntactic deficits. An auditory-perceptual basis for the language impairments was not supported.     

Reaction times and speed-of-processing: Their relationship to timed and untimed measures of intelligence

Eighty-one university students were given a battery of reaction time tests, measuring the speed with which they performed various elementary cognitive processes, and a group test of intelligence which yielded timed and untimed scores. Multiple regression analyses indicated that speed of information-processing was an equally good predictor of timed and untimed intelligence test performance, and that various combinations of speed-of-processing variables accounted for as much as 48% of the variance in intelligence test scores. Different speed-of-processing variables varied relatively systematically in the extent to which they correlated with the individual subtests and scales of the intelligence test.     

Power and social context in superior-subordinate interaction

Power differences are thought to interfere with superiors' interaction with subordinates. However, it is also argued that superiors with considerable power are most supportive of their subordinates. To explore these opposing positions, 90 undergraduates became managers with either high or low power who believed their goals were cooperatively, individualistically, or competitively related to their subordinate. Results support the hypothesis that social context affects how superiors use their power to interact with subordinates. High- and low-power superiors in cooperation had positive expectations, interacted constructively, restated the task, responded to requests for assistance, and developed a positive relationship compared to high- and low-power superiors in individualistic and competitive situations. In addition, only the high-power superiors in cooperation used their expertise to give direct aid to the subordinate. Results indicate that in cooperation superiors are likely to use their power constructively; however, in competitive and individualistic contexts, superiors are apt to fail to use their resources to facilitate subordinate performance. Results were also interpreted as suggesting that it is not so much the extent of superiors' power but the social context that affects their use of power and interaction with subordinates.