When what is said is important: A comparison of expert and attractive sources

Ninety-eight female subjects were presented with a statement made by an attractive or an expert source suggesting that people should sleep less than the usual eight hours. For approximately half of the subjects the source gave a simple statement of opinion, for the other half six separate supporting arguments were also presented. As predicted the manipulation of number of arguments provided had more influence on the effectiveness of the expert than the attractive source. Results were interpreted as supporting the hypothesis that quite different dynamics underly the persuasive power of attractive and expert individuals.     

Locus of control and socialization

On the basis of classical association theory, it was predicted that an external locus of control would characterize undersocialization. This hypothesis was tested on a random sample of secondary school children, using a battery of self-report “socialization-delinquent personality” measures to assess degree of socialization. Factorial validity for the use of these measures was obtained from a factor analysis which uncovered a general factor of socialization, while evidence for convergent validity was derived from the relationship between these scales and teacher ratings of refractory behavior. Scores from the Child Nowicki-Strickland Internal-External Scale were found to predict undersocialization in the expected direction. Several possible interpretations of this relationship were suggested and a biosocial explanation was advanced to account for the possible simultaneous development of both externality and undersocialization.     

Differences in matching-to-sample performance with element and compound sample stimuli in pigeons

This series of experiments examined zero-delay matching-to-sample performance in pigeons with element and compound sample stimuli. In Experiment 1, compound sample stimuli were consistently followed by compound comparison stimuli and matching accuracy during testing was equivalent to element sample-element comparison trials on the color dimension. In Experiment 2, element comparisons suddenly introduced following compound samples produced a decrement on the line dimension only. Subsequent testing at various sample durations revealed higher matching accuracy following element samples than following compound samples on both the color and line-tilt dimensions. Experiment 3 replicated the results of Experiments 1 and 2 and also demonstrated that the superiority of element over compound matching performance remains constant over the sample durations tested. In Experiment 4 testing at sample durations up to 30 sec produced an overall decrement in matching performance, but again the element vs compound matching difference remained constant. The stimulus-generalization decrement hypothesis provided a better explanation of these results than either the information-overload hypothesis or the rule hypothesis.     

Effects of a brief stimulus accompanying reinforcement on instrumental responding in pigeons

The responding of pigeons on a variable interval schedule of reinforcement was investigated in four experiments. In some conditions in each experiment reinforced keypecks were accompanied by a brief (0.5-sec) flash of the houselight. This procedure resulted in a low rate of response in comparison with that found in conditions when response-contingent light flashes occurred uncorrelated with reinforcement (Experiments 1 and 2) or when no light flash was presented (Experiment 3). Experiment 4 allowed a comparison between the effects of a signal accompanying the reinforced response and one accompanying the delivery of “free” food. Signaling the delivery of earned food produced a lower rate of response than did signaling the delivery of free food. The role of stimulus-reinforcer and response-reinforcer associations in producing these effects is discussed.     

On the study of statistical intuitions

The study of intuitions and errors in judgment under uncertainty is complicated by several factors: discrepancies between acceptance and application of normative rules; effects of content on the application of rules; Socratic hints that create intuitions while testing them; demand characteristics of within-subject experiments; subjects' interpretations of experimental messages according to standard conversational rules. The positive analysis of a judgmental error in terms of heuristics may be supplemented by a negative analysis, which seeks to explain why the correct rule is not intuitively compelling. A negative analysis of non-regressive prediction is outlined.     

Alternate antagonism with paradoxical translation behavior in two bilingual aphasic patients

Two patients presenting a pattern of recovery yet unreported in the literature were observed, one in Paris, the other in Montreal. Both patients alternately suffered severe word-finding difficulties in one language while remaining relatively fluent in the other. They retained good comprehension in both of their languages at all times. They were able to translate correctly and without hesitation from the language they could speak well at the time into the language unavailable for spontaneous use, but were unable to translate from their temporarily poor language (which they understood well) into the language which they could speak quite well at the time.     

Attention and automaticity in Stroop and priming tasks: Theory and data

Three major variables identified with attention and automaticity in the priming paradigm are shown to have parallel effects in the Stroop paradigm. A model is developed to explain the effects in both paradigms in terms of a single decision process that combines evidence from several sources (e.g., habitual associations and temporary contingencies between the prime and the target or between the unreported and reported dimensions). The model is applied to two Stroop experiments in which the faster two of three stimulus dimensions relate associatively and cue through a frequency manipulation the third, which must be reported. Depending on the direction of the cueing relation, attentional effects enhanced or counteracted automatic (associative) effects, and the attentional effects were stronger with the faster unreported dimension than with the slower one. These results corroborate findings in the priming paradigm and confirm the model. Implications of the results and the model for broader issues are discussed.     

The purposes of laboratory experimentation and the virtues of deliberate artificiality

Critics of the laboratory experiment have maintained that artificiality (the intrusion into the experiment of “unrealistic” conditions) vitiates any possibility of generalizability beyond the confines of the laboratory. It is argued here that such artificiality in laboratory experimentation is a defect or flaw only within the context of verification and may be a distinct virtue in the context of discovery. Indeed it is argued that social psychological experiments may not be artificial enough when contrasted with the most fruitful experiments in the natural sciences. One purpose of an experiment may be to maximize artificiality deliberately so as to discover regularities that do not presently obtain under the “real” conditions outside the laboratory but which are capable of existing. When such observed laboratory regularities produce potentially beneficial outcomes, an attempt may be made to create the specific artificial laboratory conditions outside the laboratory to benefit mankind. This logic, exceedingly common in the natural sciences, has been virtually ignored in social psychology, even in the laboratory experiment, in favor of “realistic” reproduction of existing or reasonably plausible situations. Theoretical benefits of this additional modality of experimentation are illustrated by two recent developments in psychology.     

The effects of base rates and individuating information on judgments about another person

Past research suggests that in judging a person's category membership, people largely ignore the population frequency of membership in the category (base rates) in favor of individuating information about the particular person. This study tested the hypothesis that base rates will be utilized to the extent that the usefulness of the individuating information for diagnosing category membership is diminished. Subjects were given problems in which both base rates of membership in each of two categories and individuating information about a target person were presented. Then, in each case, they were asked to assess the probability that the target person belonged to each category. In three sets of problems, the diagnostic usefulness of the individuating information (personality characteristics) was diminished by including individuating information that was either inconsistent or irrelevant, or by increasing the similarity of the two alternative membership categories. In a fourth set of problems, the individualistic information included consistent, relevant personal characteristics and the membership categories were dissimilar. As expected, base rates were used in each of the first three sets of problems but were ignored in the fourth set. The results were interpreted in terms of informational factors that induce a shift away from a habitual, spontaneous reliance on a source of information (e.g., personality traits) for which one has well-developed rules (e.g., intuitive personality theories), and toward a more controlled, deliberate mode of thinking wherein other sources of information (e.g., base rates) are attended to and incorporated into judgment through less frequently used rules (e.g., sampling rules).