品牌负面事件的溢出效应及影响因素述评

文章通过对品牌负面事件溢出效应文献的系统梳理,提出了目前研究主要从品牌组合或品牌联盟内部、竞争品牌或品类、品牌原产国及该国其他品牌三个视角出发展开,并据此详细解读了基于这三种视角的溢出效应的影响因素。文章还进一步对溢出效应的产生机制以及应对策略相关文献加以述评,进而提出未来研究的发展方向。     

The electrophysiological correlates of integrated face and body-part perception

Previous studies have suggested that the human visual system processes faces and bodies holistically—that is, the different body parts are integrated into a unified representation. However, the time course of this integrative process is less known. In the present study, we investigated this issue by recording event-related potentials evoked by a face and two hands presented simultaneously and in different configurations. When the hands were rotated to obtain a biologically implausible configuration, a reduction of the P2 amplitude was observed relative to the condition in which the face and hands were retained in their veridical configuration and were supplemented with visual cues to highlight further the overall body posture. Our results show that the P2 component is sensitive to manipulations affecting the configuration of face and hand stimuli and suggest that the P2 reflects the operation of perceptual mechanisms responsible for the integrated processing of visually presented body parts.     

Inhibition in task switching: The reliability of the n − 2 repetition cost

The n???2 repetition cost seen in task switching is the effect of slower response times performing a recently completed task (e.g. an ABA sequence) compared to performing a task that was not recently completed (e.g. a CBA sequence). This cost is thought to reflect cognitive inhibition of task representations and as such, the n???2 repetition cost has begun to be used as an assessment of individual differences in inhibitory control; however, the reliability of this measure has not been investigated in a systematic manner. The current study addressed this important issue. Seventy-two participants performed three task switching paradigms; participants were also assessed on rumination traits and processing speed—measures of individual differences potentially modulating the n???2 repetition cost. We found significant n???2 repetition costs for each paradigm. However, split-half reliability tests revealed that this cost was not reliable at the individual-difference level. Neither rumination tendencies nor processing speed predicted this cost. We conclude that the n???2 repetition cost is not reliable as a measure of individual differences in inhibitory control.     

Concurrent deployment of visual attention and response selection bottleneck in a dual-task: Electrophysiological and behavioural evidence

Visual attention and response selection are limited in capacity. Here, we investigated whether visual attention requires the same bottleneck mechanism as response selection in a dual-task of the psychological refractory period (PRP) paradigm. The dual-task consisted of an auditory two-choice discrimination Task 1 and a conjunction search Task 2, which were presented at variable temporal intervals (stimulus onset asynchrony, SOA). In conjunction search, visual attention is required to select items and to bind their features resulting in a serial search process around the items in the search display (i.e., set size). We measured the reaction time of the visual search task (RT2) and the N2pc, an event-related potential (ERP), which reflects lateralized visual attention processes. If the response selection processes in Task 1 influence the visual attention processes in Task 2, N2pc latency and amplitude would be delayed and attenuated at short SOA compared to long SOA. The results, however, showed that latency and amplitude were independent of SOA, indicating that visual attention was concurrently deployed to response selection. Moreover, the RT2 analysis revealed an underadditive interaction of SOA and set size. We concluded that visual attention does not require the same bottleneck mechanism as response selection in dual-tasks.     

Extrapolating human judgments from skip-gram vector representations of word meaning

There is a growing body of research in psychology that attempts to extrapolate human lexical judgments from computational models of semantics. This research can be used to help develop comprehensive norm sets for experimental research, it has applications to large-scale statistical modelling of lexical access and has broad value within natural language processing and sentiment analysis. However, the value of extrapolated human judgments has recently been questioned within psychological research. Of primary concern is the fact that extrapolated judgments may not share the same pattern of statistical relationship with lexical and semantic variables as do actual human judgments; often the error component in extrapolated judgments is not psychologically inert, making such judgments problematic to use for psychological research. We present a new methodology for extrapolating human judgments that partially addresses prior concerns of validity. We use this methodology to extrapolate human judgments of valence, arousal, dominance, and concreteness for 78,286 words. We also provide resources for users to extrapolate these human judgments for three million English words and short phrases. Applications for large sets of extrapolated human judgments are demonstrated and discussed.     

Predicting Romantic Interest at Zero Acquaintance: Evidence of Sex Differences in Trait Perception but Not in Predictors of Interest

We evaluated five competing hypotheses about what predicts romantic interest. Through a half‐block quasi‐experimental design, a large sample of young adults (i.e. responders; n = 335) viewed videos of opposite‐sex persons (i.e. targets) talking about themselves, and responders rated the targets' traits and their romantic interest in the target. We tested whether similarity, dissimilarity or overall trait levels on mate value, physical attractiveness, life history strategy and the Big Five personality factors predicted romantic interest at zero acquaintance and whether sex acted as a moderator. We tested the responders' individual perception of the targets' traits, in addition to the targets' own self‐reported trait levels and a consensus rating of the targets made by the responders. We used polynomial regression with response surface analysis within multilevel modelling to test support for each of the hypotheses. Results suggest a large sex difference in trait perception; when women rated men, they agreed in their perception more often than when men rated women. However, as a predictor of romantic interest, there were no sex differences. Only the responders' perception of the targets' physical attractiveness predicted romantic interest; specifically, responders' who rated the targets' physical attractiveness as higher than themselves reported more romantic interest. Copyright © 2017 European Association of Personality Psychology     

The Effect of Expected Value on Attraction Effect Preference Reversals

The attraction effect shows that adding a third alternative to a choice set can alter preference between the original two options. For over 30 years, this simple demonstration of context dependence has been taken as strong evidence against a class of parsimonious value‐maximising models that evaluate alternatives independently from one another. Significantly, however, in previous demonstrations of the attraction effect alternatives are approximately equally valuable, so there was little consequence to the decision maker irrespective of which alternative was selected. Here we vary the difference in expected value between alternatives and provide the first demonstration that, although extinguished with large differences, this theoretically important effect persists when choice between alternatives has a consequence. We use this result to clarify the implications of the attraction effect, arguing that although it robustly violates the assumptions of value‐maximising models, it does not eliminate the possibility that human decision making is optimal. © 2016 The Authors Journal of Behavioral Decision Making Published by John Wiley & Sons Ltd.     

On recognition and self: a discussion based on Nyāya,Mīmāṃsā and Buddhism

The phenomenon of recognition is a point of contention in the debate between the orthodox Hindus and Buddhists on whether the self (ātman) exists. The Hindus, including Naiyāyikas and Mīmā?sakas, argue that recognition evidences the existence of the self, while Buddhist philosopher ?āntarak?ita maintains that there is no self and recognition should be explained in another way. This article examined two disputes, focusing on the two subsidiary aspects of a recognition: memory and self-recognition. For Hindus, it is the existence of the self that makes memory and self-recognition possible. For Buddhists, it is due to the phenomena of memories and self-recognitions that people postulate the existence of the self. I argue that Buddhist explanation of memory is more acceptable, while their debates on self-recognition should be considered as a tie.     

The what,how much,and when of study strategies: comparing intended versus actual study behaviour

The study behaviours of students can be assessed from several perspectives, such as what study strategies are used, the total number of hours of study, and the distribution of studying over time. Here, we present the results of a survey study that considered each of these perspectives by asking students to report the what, how much, and when of their study behaviours over the course of a semester. As important, to better understand students’ use of study strategies, we also had students report at the beginning of the semester how they intended to study and their beliefs about the effectiveness of a variety of common strategies. Our results indicate that during the semester, students rely on relatively ineffective strategies and mass their studying the day or two before an exam. However, students intended to begin studying earlier and to use a mix of effective and ineffective study habits. Despite their use of some ineffective strategies, they did have a relatively accurate assessment of which strategies were less versus more effective. Taken together, our results suggest that students have some excellent intentions but may falter because massing study the evening before an exam limits their use of more effective study strategies.