Guess Who Buys Cheap? The Effect of Consumers’ Goal Orientation on Product Preference

The current research examines how goal orientation affects consumer preference among products with different prices. We argue that a less expensive product may have not only lower perceived quality but also greater perceived quality variability. This greater perceived variability provides the opportunity for optimistic, promotion‐oriented consumers to overestimate the quality of the less expensive product. This effect is weaker, however, for a more expensive product that consumers perceive to have less quality variability and which thus provides less room for quality overestimation. As a result, we hypothesize that promotion‐oriented consumers, as compared to prevention‐oriented consumers, will demonstrate a stronger preference for a less expensive product. In a field study and two laboratory experiments, we obtain empirical support both for the hypothesized effect of consumers’ goal orientation on their product preference and for its underlying process. We conclude with a discussion of the theoretical and practical implications of our results.     

Professionalism Among Chinese Engineers: An Empirical Study

Science and Engineering Ethics - In 2016, Davis and Zhang surveyed 71 Chinese engineers to investigate the claim that the concept of “profession” may have a far wider range than the...     

Young children are more likely to cheat after overhearing that a classmate is smart

Research on moral socialization has largely focused on the role of direct communication and has almost completely ignored a potentially rich source of social influence: evaluative comments that children overhear. We examined for the first time whether overheard comments can shape children's moral behavior. Three‐ and 5‐year‐old children (N = 200) participated in a guessing game in which they were instructed not to cheat by peeking. We randomly assigned children to a condition in which they overheard an experimenter tell another adult that a classmate who was no longer present is smart, or to a control condition in which the overheard conversation consisted of non‐social information. We found that 5‐year‐olds, but not 3‐year‐olds, cheated significantly more often if they overheard the classmate praised for being smart. These findings show that the effects of ability praise can spread far beyond the intended recipient to influence the behavior of children who are mere observers, and they suggest that overheard evaluative comments can be an important force in shaping moral development.     

Consumer preference for bio‐based batteries

Growing concern about the degradation of the environment and public health has called into question the use of conventional household batteries that are consumed and then typically discarded. Because most conventional batteries are not recycled, they end up in landfills where they decompose, potentially leaching harmful chemicals into the surrounding soil. Bio‐based batteries, which are made from agricultural by‐products, have been designed to help meet the need for household batteries while using sustainable, safe technology. This research examines the links between consumer willingness‐to‐pay (WTP) for bio‐based batteries and consumer characteristics and preferences for certain product attributes and environmentally‐friendly practices. We designed a nationwide survey and analyzed the survey data using the dichotomous‐choice contingent valuation method. The results show an increase in the estimated WTP in the Midwest and South in response to an information treatment about bio‐based batteries. Overall, U.S. consumers concerned about green production and recycling practices are willing to pay a premium for bio‐based batteries. Our results provide essential information for quantitatively assessing the potential market impact of bio‐based batteries, for developing effective management and marketing strategies to reach various consumer groups, and for efficiently establishing sustainable policies and regulations.     

空间频率影响恐惧面孔表情加工的神经通路

恐惧情绪由于其具有威胁性而优先得到有效的加工。其中空间频率作为处理面孔信息的基础成分, 通过不同的神经通路影响恐惧面孔表情的加工。双通路观点认为在皮层下通路上, 低空间频率的恐惧面孔表情存在优先传递性, 高空间频率则主要通过皮层通路对恐惧面孔表情进行精细化加工; 而多通路则能够更加灵活地处理空间频率对情绪加工的影响。未来研究应明确脑区及其子区域在多条通路上的作用, 从而进一步验证视觉信息是如何影响情绪加工的。     

多感觉整合中的声音诱发闪光错觉效应

声音诱发闪光错觉效应是典型的视听整合错觉现象, 是指当视觉闪光刺激与间隔100 ms内的听觉声音刺激不等数量呈现时, 被试知觉视觉闪光的数量与听觉声音的数量相等。声音诱发闪光错觉的影响因素既包括自下而上和自上而下的被试内差异因素, 也包括视听刺激依赖程度、视听整合的发展和视听刺激知觉敏感性等被试间差异因素。该效应的产生在时程上主要体现在早期加工阶段, 在脑区上主要涉及多处皮层及皮层下相关脑区。未来研究应进一步考察注意、奖赏和视听整合方式等认知加工对声音诱发闪光错觉的影响, 同时也应该关注声音诱发闪光错觉对记忆和学习的影响以及结合计算模型和神经科学的手段进一步探讨其认知神经机制。     

时间的多维度空间表征:分离的起源与激活机制

近期研究发现时间可以分别在三个空间维度(左右、前后和上下)进行表征, 但不同维度心理时间线的起源和激活机制尚存争议。最新证据表明, 左右维度时间线主要起源于阅读/书写习惯所伴随的感觉运动经验, 其激活可能是一种低水平的感觉运动机制; 前后和上下维度时间线主要起源于语言中的空间隐喻, 其激活可能是一种高水平的语义机制。未来研究应更关注心理时间线的起源多样性、先天基础、神经机制以及时间线和数字线的类比。     

默认选项助推老年人意外伤害险在线购买

老年人意外伤害保险作为应对人口老龄化带来的意外风险的措施之一,能够有效缓解老年人意外伤害给其和家庭造成的经济负担。然而该险种购买不足的现状有可能影响其持续运营。本研究试图通过四个子研究探讨默认选项的助推方式是否能够促进老年人意外伤害险在线购买额。研究1通过实际销售数据分析,研究2~4通过实验发现:把默认选项设置在最高份数上能够有效地促进保险的购买份额。研究表明应用行为科学的发现可以有效促进公共政策的实施。     

信息类型和位置对儿童不同时期面孔加工的作用

采用多维面孔任务（face dimensions task）探讨了信息类型和位置对7～17岁儿童面孔加工的作用。该任务通过改变面孔的类型信息（特征和结构）和位置信息（眼部和嘴部）,要求儿童对同时呈现的面孔图片进行“相同”或“不同”的判断。研究发现,儿童面孔加工水平随年龄提高,13～14岁表现最好;对面孔特征的加工好于结构加工,而眼部和嘴部的加工差异从11～12岁开始出现;类型信息和位置信息共同作用于面孔加工,表现为儿童在嘴部的特征和结构加工上未出现显著差异,但眼部的特征加工显著好于眼部的结构加工。