Comparing the Effects of Monetary Incentives and Foot-in-the-Door Strategies in Promoting Residential Electricity Conservation

The relative effectiveness of incentive and minimal justification techniques in promoting electrical energy conservation among 90 homeowners was investigated. Subjects in the Questionnaire condition were asked to complete a short energy conservation survey. Those in the Commitment condition were asked to curtail their consumption of electricity by 15%. In the Questionnaire + Commitment condition, subjects received both requests. These three groups were compared to an Incentive condition, where individuals were offered a highly attractive monetary incentive for conserving electricity, a Questionnaire + Commitment + Incentive condition, and a Control condition. The groups did not differ in electricity consumption during baseline, initial request, or follow-up periods. However, during the conservation period, homeowners in the Commitment and the combined treatment groups conserved more electricity and contained more conservers than either of the remaining groups. These outcomes were discussed in terms of the comparative effectiveness of minimal justification and incentive strategies for inducing behavioral change.     

The effect of television-mediated aggression and real-life aggression on the behavior of Lebanese children

This study investigated the effect of television-mediated aggression and real-life aggression on the behavior of Lebanese children. The sample consisted of 48 boys and 48 girls of Lebanese origin who were students in an elementary school in Beirut, Lebanon. After controlling for pre-experimental aggression, the subjects were randomly assigned to one of the following treatment conditions: human-film aggression, cartoon-film aggression, neutral film, or real-life (act of war) aggression. The results indicated that boys as a group were more aggressive than girls and exhibited more imitative aggression after viewing both violent film and real-life violence. Girls were not more violent after viewing filmed aggression but were affected by the real-life violence. Comparisons of Bandura's work within the Lebanese culture are made.     

A comparison of three methods for scoring figure drawings

Figure drawings obtained from 758 white male medical students were scored using three different methods. Method I involved 16 different physical size measurements; Method II involved six separate sophistication of body concept ratings; and Method III involved 42 separate aspects of the drawings weighted in direct proportion to their relative frequency of occurrence in the sample studied (conventionality scoring). Separate factor analyses of the scores derived from each method revealed that Methods I and II each reflect only a single underlying factor, and that these factors are uncorrelated in the population studied. Method III yielded eight meaningful factors, each of which may be construed as an independent area of conventionality/deviancy. An overall conventionality/deviancy score was also derived. It is believed that these three methods of scoring capture most of the variance inherent in existing figure drawing scoring systems, but that use of all three is necessary for a comprehensive analysis.     

Discriminating between alcoholic and nonalcoholic blacks and whites on the MMPI

The purpose of the present study was to investigate the influence of race (black, white) on the MMPI performance of alcoholic and nonalcoholic inpatients. Subjects were 73 (27 black, 46 white) male alcoholic inpatients and 73 (27 black, 46 white) male nonalcoholic psychiatric inpatients. While black and white alcoholics failed to differ on the MMPI, white alcoholics presented as less disturbed and black alcoholics as less defensive and distressed, compared to their respective nonalcoholic counterparts. Furthermore, only white alcoholics were accurately identified by the MMPI 2-4/4-2 high-point pair combination and only white alcoholics achieved more high-point pairs containing Scale 4 relative to nonalcoholic controls.     

Current perspectives on Rorschach performance among older adults

Review of empirical studies of Rorschach performance by older adults (age 65+) indicates that previous research findings of declining cognitive flexibility and impoverishment of personality may be artifacts of design methodologies that have failed to adequately account for biosocial-psychological differences between age groups and within the older age group itself. When findings are assessed in terms of variables reflective of age cohort as well as residential status, diagnosis, health status, and test-taking attitude, important data become available. Suggestions concerning test interpretation are offered in lieu of the current lack of age matched base rates for Rorschach scoring variables.     

The efficient assessment of need for cognition

A short form for assessing individual differences in need for cognition is described.     

Attitude accessibility following a self-perception process

Self-perception processes have been postulated to occur only to the extent that initial attitudes are weak. The present research asked whether the outcome of such a process is a strengthening of the attitude in question. Two experiments investigated the accessibility of attitudes from memory following self-inference from behavior. Experiment 1 examined the consequence for attitude accessibility of reviewing and considering previously performed religious behaviors that were recent and primarily unmanded versus distant in time and "manded" in nature. Experiment 2 involved the performance of a new behavior that was either required or freely chosen. In each case, control subjects either did not review prior behaviors or did not perform a new behavior. In both experiments, attitude accessibility, as measured by the latency of response to attitudinal inquiries, was enhanced by the consideration or performance of unmanded behavior, but not by manded behavior. The relevance of this finding to issues regarding attitude-behavior consistency and attitudinal persistence is discussed.     

Influence of individual and group identity salience in the global self-esteem of youth

Does a content-free measure of global self-esteem tap the same self-esteem dimensions as that measured by self-evaluations on specific dimensions that are then combined into a summated scale? We address this question by using a sample of 1,528 7th, 9th, and 11th graders. Nine specific self-ratings (e.g., "I am smart" and "I am GOOD-LOOKING") were combined into a scale that used various weightings, in an attempt to maximize correlations with global self-esteem measured by two content-free scales. The correlations do not exceed .453, suggesting that measures based on summations of a large number of specific self-ratings tap a somewhat different phenomenon than content-free global scales. The most effective weighting of specific dimensions for predicting global self-esteem depended on group identity salience rather than individual identity salience--that is, group means of the importance of the separate self-evaluation dimensions were used rather than each subject's own self-rating of the importance of that dimension. This result held even when interactive models of weighting were used.     

Considering the opposite: a corrective strategy for social judgment

It is proposed that several biases in social judgment result from a failure--first noted by Francis Bacon--to consider possibilities at odds with beliefs and perceptions of the moment. Individuals who are induced to consider the opposite, therefore, should display less bias in social judgment. In two separate but conceptually parallel experiments, this reasoning was applied to two domains--biased assimilation of new evidence on social issues and biased hypothesis testing of personality impressions. Subjects were induced to consider the opposite in two ways: through explicit instructions to do so and through stimulus materials that made opposite possibilities more salient. In both experiments the induction of a consider-the-opposite strategy had greater corrective effect than more demand-laden alternative instructions to be as fair and unbiased as possible. The results are viewed as consistent with previous research on perseverance, hindsight, and logical problem solving, and are thought to suggest an effective method of retraining social judgment.