Connecting to the Heart: Teaching Value-Based Professional Ethics

Science and Engineering Ethics - Engineering programs in the United States have been experimenting with diverse pedagogical approaches to educate future professional engineers. However, a crucial...     

Assessing the predictive validity of perceived globalness and country of origin of foreign brands in quality judgments among consumers in emerging markets

Consumers in emerging markets are known to have strong preferences for well‐known foreign brands. Drawing on schema and categorization theories, this study empirically investigates how accessible two components of brand foreignness – globalness and country of brand origin – are in consumer perceptions of brand quality in emerging markets. In addition, we argue that brand globalness can be shaped by inferential reasoning and test how consumer perceptions of brand globalness are affected by both a brand's country of origin and its perceived quality. Two different studies were conducted with young‐adult consumers in China. The study found that in their evaluations of foreign brands consumers are more influenced by country of origin than by brand globalness. It also found that consumers tend to perceive a high level of globalness in high‐quality brands and brands from a favorable country‐of‐origin. Further, this tendency was found to differ between well‐known and lesser‐known brands. These findings confirm the predictive validity of country of origin, but contrast with extant literature on the role of brand globalness as a principal quality cue for foreign brands among consumers in emerging markets. Our findings also imply brand globalness can be an inferred attribute of perceived brand quality and country‐of‐origin image. Keywords: brand foreignness, brand globalness, country‐of‐origin effect, emerging markets.     

中文词汇加工过程中的无关言语效应

通过两个词汇识别任务,考察词汇加工过程中的无关言语效应。实验1采用真假词判断任务,考察有意义言语、无意义言语、白噪音和安静的背景声音对不同具体性的词汇识别的影响。结果发现,仅有意义言语干扰了词汇识别,且主要体现在对低具体性词汇判断的反应时显著增加。实验2采用了语义范畴判断任务,同样发现有意义言语条件下被试的反应时显著大于其他声音条件。结果表明,中文词汇加工过程中存在无关言语效应,且当任务强调语义加工时,干扰主要源于无关言语的语义成分,支持了语义干扰假说。     

Children’s Responses to Computer‐Synthesized Speech in Educational Media: Gender Consistency and Gender Similarity Effects

This study examines children’s social responses to gender cues in synthesized speech in a computer‐based instruction setting. Eighty 5th‐grade elementary school children were randomly assigned to one of the conditions in a full‐factorial 2 (participant gender) × 2 (voice gender) × 2 (content gender) experiment. Results show that children apply gender‐based social rules to synthesized speech. More specifically, children evaluate synthesized speech more positively, trust the speech more, and learn more effectively when voice gender matches either content gender (consistency attraction) and/or their own gender (similarity attraction). Children’s computer self‐efficacy was a significant covariate for their social responses to synthesized speech. Theoretical and practical implications of the current study for the design of educational media are discussed.     

儿童类比推理的影响因素及干预促进

类比推理这一重要认知能力能够帮助儿童在未经历过的复杂情况下进行推断和学习。近年来研究者主要从行为研究、计算机模型和眼动技术的角度探究了儿童抑制控制和工作记忆在类比推理中的交互作用模式及类比推理策略对类比推理的影响。在此基础上,研究者围绕语言标签和物理表征两方面对儿童类比推理进行了干预研究。儿童类比推理的未来研究应着眼于改进研究方法、关注类比推理各加工阶段影响因素及加强儿童类比推理策略的干预应用研究。     

Does organizational reciprocity improve employees’ motivation? The mediating role of basic psychological need satisfaction

Current Psychology - While the effect of organizational reciprocity on employees’ attitudes and behaviors has received much attention, the relationships between different forms of reciprocity...     

Destigmatising the stigma: Understanding the impact of message framing on Chinese consumers' guilt and attitude associated with overspending behaviour

Overspending has been a largely stigmatised consumer behaviour in traditional Chinese culture. However, social and economic development in recent decades has induced the rise of Chinese consumerism and changes in public attitudes towards overspending. Focusing on overspending stigmas Gouwukuang (GWK) and Duoshoudang (DSD) and stigma‐relevant attitudes, the present study investigates the effect of perceived stigma on consumers' attitude towards overspending through the mediating effect of anticipated consumer guilt. The moderating role of message framing in this relationship is also examined. Results of two analyses indicate that (a) between the two stigmas, DSD is less stigmatising and preferred in comparison to GWK in social interaction and self‐identification; (b) participants' perception of the stigma associated with overspending predicts their anticipation of guilt associated with this behaviour, which in turn predicts negative attitude towards overspending; (c) message framing moderates the relationship between perceived stigma and anticipated guilt, and hence facilitates destigmatisation of the traditionally stigmatised behaviour of overspending. Theoretical and practical implications of these findings are discussed.     

青少年领导力发展的研究述评

青少年时期是领导力发展的最佳时机和关键时机。青少年领导力发展是指对青少年所实施的帮助其增强领导力意识、发展领导力素质及掌握领导力技巧的各种经历或活动。本文在回顾国内外青少年领导力发展的模式、途径和内容等相关研究的基础上,提出了青少年领导力发展的未来研究趋势,主要包括：（1）青少年领导力发展理论模式的实证检验;（2）体育课或体育活动中青少年领导力发展的实证探索;（3）中国背景下青少年领导力发展的实证研究。     

不同刺激重复量对反应抑制后效应的影响

旨在探讨不同刺激重复量对反应抑制后效应的影响。在不同刺激重复量条件下,让被试完成停止信号任务。结果发现,从总体来看,刺激重复量因素上的主效应显著,重复类型因素上主效应不显著;信号抑制条件下不同刺激重复量后无信号试次反应时与总的无信号试次反应时差异不显著;信号反应条件下不同刺激重复量后无信号试次反应时与总的无信号试次反应时差异显著。本研究表明不同刺激重复量条件下的反应抑制后效应是认知控制的执行加工而非自动化的记忆提取。