中学生问题解决策略的基本特征研究

实验通过人—机界面,对中学生解决几何问题策略的基本特征进行探讨。对学习成绩优、差学生,在解决问题的程序上和解决问题结果的正确与错误上的差异比较后显示：学习成绩优、差学生在解决问题的程序上,尤其在问题解决的思考推理方向上没有类似专家和新手之间的显著差异;学习成绩的优、差对解决问题结果的正确与错误上具有直接的影响;问题解决规则的选择对问题解决过程具有间接影响;对问题解决规则的掌握对问题解决的结果具有重要影响。     

The effect of brand anthropomorphism,brand distinctiveness,and warmth on brand attitude: A mediated moderation model

Brand anthropomorphism is one of the most widely used marketing strategies, and numerous studies have confirmed the positive effect of anthropomorphism on consumers' brand attitude. However, anthropomorphism does not always produce positive effects in particular conditions. This study focuses on the interaction effect of brand anthropomorphism and brand distinctiveness on brand attitude and tests the mediating effect of warmth and competence using the Stereotype Content Model. The results of two experiments show that brand anthropomorphism positively predicts consumers' brand attitude, and brand position (distinctiveness vs. popularity) moderates this relationship. Anthropomorphism may improve consumers' attitudes when the brand is positioned to be popular but has no effect on consumers' attitudes when the brand is positioned to be distinctive. Additionally, warmth (not competence) mediates the interaction effect of anthropomorphism and brand position on brand attitude. This study expands the extant knowledge on anthropomorphism and stereotypes in the field of consumption psychology and provides marketers with more rational strategies when applying anthropomorphism in marketing campaigns.     

外显竞争态度对内隐竞争与合作的影响

通过《竞争态度量表（中国版）》进行测验,选取良性竞争态度和过度竞争态度大学生各60名作为被试。采用偏好判断与再认测验相结合的实验范式,操纵三种不同的加工类型,考察两组被试对竞争动词、合作动词两类刺激的内隐与外显记忆贡献。结果显示：1）过度竞争态度者和良性竞争态度者都具有很强的内隐竞争性;2）过度竞争态度者比良性竞争态度者具有更强的内隐竞争性;3）良性竞争态度者比过度竞争态度者具有更强的内隐合作性。     

注意瞬脱：短暂失控、延迟选择还是资源耗竭？

传统理论认为有限的注意资源分配给前面的靶引起随后靶的认知受损导致注意瞬脱.但新近的理论强调插入在连续靶中的干扰物在AB中的作用.该研究通过比较位于快速序列视觉呈现的数字干扰物中分别由两个字母之间插入1个数字、字母或符号构成的3种3字符在两种不同报告方式下的成绩,对TLC理论和延迟选择理论进行了检验.证明单一理论不能全面解释AB实验现象,提示AB的发生是多种机制共同作用的结果.     

对乙肝患者群体认知的矛盾态度:行为与ERP证据

采用GNAT范式并结合事件相关电位（ERP）,考查不同矛盾状态（高矛盾VS低矛盾）被试对特殊群体的态度及其在行为、脑加工机制上的差异。结果表明：（1）个体对于乙肝患者存在矛盾态度;（2）高、低矛盾被试对乙肝患者的态度差异,主要表现在积极维度而非消极维度上。（3）N270的出现及LPC的差异表明,矛盾态度的加工是个体根据背景对预存性评价予以修正的过程。     

情绪Stroop效应:来自汉字的证据

通过颜色命名和词汇阅读两种作业任务,采用情绪词、中性词两类刺激材料,探索情绪Stroop效应中Stroop加工的特点和机制。结果发现：（1）两种作业任务都发现明显的情绪Stroop效应;（2）两种作业任务中情绪Stroop效应不受情绪词的抽象性影响。它说明情绪stroop效应与经典的Stroop效应是两种独立的现象,前者的加工过程是由于情绪词所产生的情绪威胁而导致反应延迟,而不是经典Stroop效应的选择性注意机制。     

组织中的进谏行为

进谏行为是指以改善环境为目的,以变化为导向,富有建没性的人际问的交流行为。文章系统地介绍了进谏行为的概念,进谏行为对组织的作用以及影响进谏行为的因素。     

7～11岁儿童图形辨认的发展研究

本研究选取 7岁、9岁、1 1岁的 81名儿童作为被试 ,采用图形辨认任务 ,探查图形熟悉度、感觉道对小学儿童图形认知的影响 ,结果表明 :感觉通道主效应不显著。年龄主效应显著 ,1 1岁组得分显著高于 9岁组和 7岁组 ,9岁组成绩好于 7岁组 ,差异达到边沿显著。熟悉度主效应显著 ,熟悉材料的辨认成绩显著好于不熟悉成绩。年龄×图形熟悉度交互作用显著 ,年龄×感觉道交互作用不显著 ,感觉道×熟悉度主效应不显著 ,年龄×图形熟悉度×感觉道交互作用显著 ,在触觉辨认条件下 ,年龄×图形熟悉度交互作用显著 ,在视觉辨认条件下 ,年龄×图形熟悉度交互作用不显著     

“I know you can do this” versus “How can you be so stupid?” Feedback among Chinese and American young adult friends

According to past research, young adults prefer positive feedback from their friends, but emotional reactions to negative feedback are less severe in Korea than in the United States. We extended this past work in several ways: We studied both giving and receiving feedback, recruited Chinese young adults, used realistic scenarios, and employed the situation‐sampling method. Using text‐message‐based vignettes, Study 1 found that both American and Chinese friends used happy emojis when exchanging positive feedback whereas Americans used less positive emojis than did the Chinese when exchanging negative feedback. We then collected actual examples of feedback that people had given to their friends (Study 2a) and showed them to new samples of Chinese and American young adults (Study 2b). This situation‐sampling methodology found that (a) Americans rated negative feedback from both cultures especially negatively, and (b) negative feedback examples from China were rated especially negatively by people in both cultures. That is, although Chinese negative feedback is seemingly more harsh, Chinese young adults do not react as negatively.     

Planning Beyond the Next Trial in Adaptive Experiments: A Dynamic Programming Approach

Experimentation is at the heart of scientific inquiry. In the behavioral and neural sciences, where only a limited number of observations can often be made, it is ideal to design an experiment that leads to the rapid accumulation of information about the phenomenon under study. Adaptive experimentation has the potential to accelerate scientific progress by maximizing inferential gain in such research settings. To date, most adaptive experiments have relied on myopic, one‐step‐ahead strategies in which the stimulus on each trial is selected to maximize inference on the next trial only. A lingering question in the field has been how much additional benefit would be gained by optimizing beyond the next trial. A range of technical challenges has prevented this important question from being addressed adequately. This study applies dynamic programming (DP), a technique applicable for such full‐horizon, “global” optimization, to model‐based perceptual threshold estimation, a domain that has been a major beneficiary of adaptive methods. The results provide insight into conditions that will benefit from optimizing beyond the next trial. Implications for the use of adaptive methods in cognitive science are discussed.