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Xiaohong Deng Yuan Qu Huihui Zheng Yang Lu Xin Zhong Anne Ward Zijun Li 《Cognitive processing》2017,18(1):39-45
Previous research has demonstrated metaphorical mappings between physical coldness–warmth and social distance–closeness. Since the concepts of interpersonal warmth are frequently expressed in terms of food-related words in Chinese, the present study sought to explore whether the concept of raw–cooked food could be unconsciously and automatically mapped onto strangeness–familiarity. After rating the nutritive value of raw or cooked foods, participants were presented with morphing movies in which their acquaintances gradually transformed into strangers or strangers gradually morphed into acquaintances, and were asked to stop the movies when the combined images became predominantly target faces. The results demonstrated that unconscious and automatic metaphorical mappings between raw–cooked food and strangeness–familiarity exist. This study provides a foundation for testing whether Chinese people can think about interpersonal familiarity using mental representations of raw–cooked food and supports cognitive metaphor theory from a crosslinguistic perspective. 相似文献
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该研究以探查不同智力水平群体的认知风格是否不同以及认知风格对智力个体差异的影响机制为目的,在256名14~15岁被试的韦氏智力测验和认知风格测量基础上,通过比较不同智商水平组的认知风格、观察认知风格与智商分数之间的相关、比较控制与未控制认知风格下认知操作与智商分数相关变化;结果发现不同智商群体各自的主导性认知风格迥异,控制认知风格下认知操作与智力水平之间相关显著降低;这说明认知风格以潜在、稳定的组织方式影响着认知操作,继而影响智力水平,认知操作相比于认知风格对智力个体差异的影响更为强大、直接。 相似文献
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According to past research, young adults prefer positive feedback from their friends, but emotional reactions to negative feedback are less severe in Korea than in the United States. We extended this past work in several ways: We studied both giving and receiving feedback, recruited Chinese young adults, used realistic scenarios, and employed the situation‐sampling method. Using text‐message‐based vignettes, Study 1 found that both American and Chinese friends used happy emojis when exchanging positive feedback whereas Americans used less positive emojis than did the Chinese when exchanging negative feedback. We then collected actual examples of feedback that people had given to their friends (Study 2a) and showed them to new samples of Chinese and American young adults (Study 2b). This situation‐sampling methodology found that (a) Americans rated negative feedback from both cultures especially negatively, and (b) negative feedback examples from China were rated especially negatively by people in both cultures. That is, although Chinese negative feedback is seemingly more harsh, Chinese young adults do not react as negatively. 相似文献
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Brand anthropomorphism is one of the most widely used marketing strategies, and numerous studies have confirmed the positive effect of anthropomorphism on consumers' brand attitude. However, anthropomorphism does not always produce positive effects in particular conditions. This study focuses on the interaction effect of brand anthropomorphism and brand distinctiveness on brand attitude and tests the mediating effect of warmth and competence using the Stereotype Content Model. The results of two experiments show that brand anthropomorphism positively predicts consumers' brand attitude, and brand position (distinctiveness vs. popularity) moderates this relationship. Anthropomorphism may improve consumers' attitudes when the brand is positioned to be popular but has no effect on consumers' attitudes when the brand is positioned to be distinctive. Additionally, warmth (not competence) mediates the interaction effect of anthropomorphism and brand position on brand attitude. This study expands the extant knowledge on anthropomorphism and stereotypes in the field of consumption psychology and provides marketers with more rational strategies when applying anthropomorphism in marketing campaigns. 相似文献