Outwitting the rational mind: How effortful thinking influences price cognition

Prior research presents mixed findings on how people's degrees of effortful thinking influence their reliance on heuristics and biases. Although the tenets of dual process theory would argue that effortful thinking should attenuate people's reliance on heuristics, a number of contemporary findings suggest otherwise: Effortful thinking may, in fact, enhance biased processing of information in certain instances. This research shows how, in the context of pricing, people's degrees of effortful thinking can amplify their inclination towards biased processing of price information. In five studies (n = 1,339), we find that effortful thinking induces a greater preference for nine‐ending (vs. zero‐ending) prices, and the effect is mainly driven by people's greater propensity for argument‐based decision making. Such predilection to nine‐endings attenuates with lower cognitive effort in processing price information. Moreover, when locus of deliberation shifts from price to quality, consumers' preference for nine‐ending priced options is subdued.     

位置特异性和项目呈现方式对即时情景记忆顺序重构的影响

在Healy等人(2008)的实验范式基础上,以中文姓名作为实验材料,探究位置特异性和项目呈现方式对即时情景记忆的影响。两个实验都要求被试对所呈现的20个姓名中的12个进行顺序重构。重构的12个位置分别为1-12、5-16、9-20三个水平,这三组位置同时包括绝对位置9-12。实验1采取视觉呈现,比较三个任务类型上重构正确率的差异。实验1的结果支持Healy的编码特异性理论,但是末尾呈现的项目仅有较小的重构优势。实验2采取听觉呈现,结果发现,在系列位置5-16上出现了较明显的近因效应,而在位置9-20上并无明显的近因效应。这表明位置特异性理论对顺序重构的影响主要表现为绝对位置的特异性而并非相对位置的特异性,系列位置效应出现在记忆的编码过程而不是提取过程。     

唐人小说文献中的嗜酒仙人与唐代的酒文化

在《太平广记》所收录的唐五代小说文献中,唐代的仙人都喜欢饮酒,酒肆是仙人常常出入的场所:《太平广记》卷三十五引《仙传拾遗》中《冯大亮》一文中写道,冯大亮家置酒肆,     

Difficult name,cold man: Chinese names,gender stereotypicality and trustworthiness

Names can play an important role in forming first impressions. While much of the literature has demonstrated how alphabet-based names influence impression formation, little is known about how character-based names (e.g., Chinese names) affect interpersonal trust. Across six studies, we demonstrated that a difficult-to-recognise Chinese name with less frequently used characters activated masculine perception, which in turn decreased trust in the name holder. The masculine inferences from difficult names were replicated across within-subjects (Study 1a and 1b) and between-subjects judgements and maintained irrespective of normative knowledge about difficult names as male names (Study 1c). The mediation of gender stereotypicality was manifested in both measured spontaneous gender inference (Study 2a and Study 2b) and manipulated gender information (Study 2c). The effects of recognisability on masculine and trust perceptions were independent of pronunciationability (Study 2b). This research extends previous research by revealing the implications of character-based names and pictographic language on the feeling-as-information theory, also in terms of interpersonal contexts.     

论心理学的整合观

分裂与整合是当代心理学理论研究的一个热点问题。心理学分裂的根源在于对人的二重性的片面解读,重塑完整的人的形象是心理学摆脱危机的正确出路。现有的整合观基本上属于心理学"西化"传统的延续。结合中国传统文化,重新树立心理学整合观具有"被解放的心理学"的性质。在中国传统文化要义"和而不同"的基础上实现心理学的整合,是统合两种研究范式、摆脱学科分裂危机的有效途径。