Neuromarketing as a scale validation tool: Understanding individual differences based on the style of processing scale in affective judgements

This paper revisits a well-cited and widely applied consumer scale, Style of Processing (SOP) (Childers et al., Journal of Consumer Research, 1985, 12 , 125), that has been used to investigate individual differences in processing visual versus verbal information in marketing. The scale has advanced knowledge in fields related to marketing communications, product development, psychology, advertising, education and learning theories, shedding light on our understanding of consumer psychology related to persuasion, comprehension, memory, and other consumer cognitive processes involving information. In a research dialog that took place in 2008, a need for further SOP validation was suggested using a neuromarketing approach. We took this call forward and conducted an event-related-potential (ERP) experimental research study using electroencephalogram (EEG) to validate the SOP scale, focusing on differential affective processing between verbalizers and visualizers. We not only demonstrate how neuromarketing tools can be utilized to provide evidence for scale validity, providing advantages over self-reported measures; but more importantly, address issues related to understanding differential fluency effects that exist between visualizers and verbalizers. Behavioral data revealed varying reaction times to emotional stimuli of a pictorial nature. We further identify two ERP components in our data, early left anterior negativity (ELAN) and late negative slow wave (LNSW), that differentiate individual processing fluency in affective versus evaluative-based judgements. Findings confirmed the construct validity of the SOP scale and enhance our understanding of individual differences in emotional processing of pictorial information.     

Exploring the effect of artificial intelligence intellect on consumer decision delegation: The role of trust,task objectivity,and anthropomorphism

This study examines the impact of AI intelligence levels on consumer decision delegation through three experimental studies. Study 1 manipulates AI intelligence levels (low vs. high) to establish the main effect. Study 2 explores the mediating role of trust and the moderating effect of task types (subjective vs. objective) on the relationship between AI intelligence and trust. Study 3 investigates the role of AI anthropomorphism in AI delegation. The findings reveal that increasing AI intelligence enhances consumer decision delegation for both subjective and objective consumption tasks, with trust serving as a mediating factor. However, objective tasks are more likely to be delegated to AI. Moreover, anthropomorphic appearance positively influences trust but does not moderate the relationship between intelligence and trust. This research expands the literature on AI decision delegation, shedding light on the psychological processes related to AI-powered product design, consumer perceptions, and consumption situations, while also offering practical implications.     

内隐记忆和内隐学习的整合研究趋向

内隐记忆和内隐学习代表了人类学习与记忆的无意识机制,它们打开了理解人类无意识奥妙的大门。从内隐记忆和内隐学习的诞生与实验室发展来看,二者似乎长期以来处在相对独立的位置。然而,随着研究的不断深入,走向整合已经成为不可抑制的趋向。该文旨在结合内隐记忆和内隐学习的定义、经验类似性、理论框架和实验研究等方面的证据,论述它们的整合必要以及已有的整合途径,促进研究对学习和记忆的无意识过程的全面把握     

Chomsky On The ‘Ordinary Language’ View Of Language

There is a common-sense view of language, which is held by Wittgenstein, Strawson Dummett, Searle, Putnam, Lewis, Wiggins, and others. According to this view a language consists of conventions, it is rule-governed, rules are conventionalised, a language is learnt, there are general learning mechanisms in the brain, and so on. I shall call this view the ‘ordinary language’ view of language. Chomsky’s attitude towards this view of language has been rather negative, and his rejection of it is a major motivation for the development of his own theory. In this paper I shall review Chomsky’s long-standing criticisms. I shall show that (1)Chomsky’s argument does not constitute a dismissal of the ‘ordinarylanguage’ view of language, (2) Chomsky’s conclusions about language do not follow from his argument, and (3) the ‘ordinary language’ view actually points to a promising way for us to understand the true nature of language and mind. This revised version was published online in August 2006 with corrections to the Cover Date.     

Racial Microaggressions Against Black Americans: Implications for Counseling

Racial microaggression themes were identified using a focus‐group analysis of self‐identified Black participants. Six categories of demeaning and invalidating messages reflected beliefs of White supremacy that were unintentionally conveyed by perpetrators. Implications for counselors and the counseling process are discussed.     

北魏宗教管理体制初探

南北朝时期的佛教和道教发展十分兴盛,为了加强对宗教特别是佛道两教的管理,北魏最早设置僧官制度,任命沙门统和仙人博士官,建立了比较完备的宗教管理体制:昭玄系统和崇虚系统,分别管理佛教和道教.北魏的宗教管理体制首开政府宗教管理的先河,国家在政治、经济等诸多领域对宗教实行宏观管理,其先进的管理体制以及诸多管理原则和管理方式为后世所借鉴,产生了极为深远的影响.     

孔门三弟子比较论说

孔门十哲,出类拔萃者莫若颜回、子贡、子路,且此三人之身世、性情、才具、道德修为和成就各有风华,但又殊途同归：共同维护了孔门。光大了儒家。孔子称得上是中华民族几千年来最为伟大的教育家,颜回、子贡、子路三人各方面的修为和成就,莫不大大受惠于夫子有教无类、因材施教的卓越的教育理论和教育方式。三人也没有辜负孔子的教导,以身垂范,较好地诠释了孔子儒家所宣扬的“仁、智、勇”;并与其师一道,在乱世中矢志不渝,坚守道义,追求理想,为儒学的传播和繁荣做出了重要的贡献。     

中国儿童和青少年肤色色度的测定

采用色差测色计对548名3—17岁的中国儿童和青少年进行了脸颊部肤色色度测定,分别测出X、Y、Z三刺激值及x、y色度坐标。结果表明:中国儿童和青少年的平均肤色色度值为x=0,3828,y=0.3454;反射率为26.02%;主波长为590.2nm;刺激纯度(Pe)为27.4%。女性的反射率略高于男性,反射率有随着年龄增长而逐步下降的趋势。男性的肤色刺激纯度则略高于女性,饱和度随着年龄增长而有逐步增大的趋势。中国儿童和青少年的结果和成年人的比较,反射率较之成年人高3%左右,饱和度则低4%左右,主波长则较长约0.9nm。     

文昌鱼的光动反应

文昌鱼的中枢神经系统早在上个世纪就受到神经解剖学家们的注意。这是因为它代表着动物演化上的一个很典型的阶段。在这个阶段,动物身体的背侧开始有了神经管。这个神经管在外形上很象脊椎动物胚胎初期形成的神经管,其内部的神经组织也较简单。此外,正如神经管初成阶段的脊椎动物胚胎一样,文昌鱼还不具备发育的和特异