消费者厌腻感的生成机理、诱发因素及缓解策略

厌腻感是指消费者对连续或过量消费同一产品或服务的效用感、享乐感或满意度下降, 负面感知逐步抑制正面感知的主观情绪体验。为缓解或防止厌腻感的产生, 消费者会采取品牌转换、多样化寻求、控制消费周期等行为, 因此厌腻感已成为企业或店铺培养顾客忠诚的主要障碍。国外文献分别从厌腻感的生成过程、功能反应、知觉状态和属性感知等方面, 划分厌腻类型; 剖析了厌腻感生成的享乐适应、边际效用递减、认知失调以及最佳刺激水平等理论原理及机理; 探讨了生理厌腻感和心理厌腻感生成的诱发因素及影响效应; 验证了外部因素和个体因素的调节作用; 同时探讨了消费者缓解或防止厌腻感的主要策略及行为反应。最后对现有文献的研究思路、特点和不足进行了评述, 提出了未来研究方向。     

当代情绪发展理论述评

本文从情绪的定义、情绪发展的实质、情绪在个体发展中的作用等方面,评述了当代比较有影响的情绪发展理论不同的情绪发展观。这些情绪发展理论有生物观点、机能主义观点、认知观点、组织观点和社会文化观点。     

Comparative research on individual modernity of adolescents between town and countryside in China

A test of 300 young students on individual modernity in China was carried out. The results indicated that there was a significant difference in individual modernity between the students from town and those from the countryside, as well as between males and females. There were also differences in individual modernity between each two of the levels of education. The students from town were more modern than those from the countryside. The males were more traditional than the females. With the rising educational level, the students' traditionality will decrease and modernity will increase.     

儿童绘画表现性发展的研究进展

自Goodman提出美的3个性质(表现性、充实性、结构性)以来,发展心理学家们兴起了根据儿童绘画的表现性来探讨儿童认知发展的热潮。该回顾了儿童绘画表现性的发展研究进展,以及对儿童绘画认知的模型探讨。     

中国证券投资者的投资行为与个性特征

本研究采用综合性行为金融学手段,探索证券投资者的一般行为特征、心理特征以及行为特征和心理特征之间的关系。本实验首先采用访谈法对专业人士进行访谈,了解投资者的基本心理结构、一般的行为方式以及对证券市场的信息进行加工、决策的主要因素。在访谈基础上编制调查问卷,在全国7个城市(北京、上海、深圳、武汉、成都、西安和沈阳)对1063名投资者进行了问卷调查,从心理学角度对中国证券投资者的行为与心理特征进行了分析。结果表明：中国股市还是一个政策市,投资者对所投资对象的了解程度越高,掌握的投资知识越多,以及具备较高的独立性和自我效能,盈利的可能性越大。     

双陈述任务下演绎推理的错觉

研究了双陈述任务下的复合命题推理和三段论推理的错觉。被试为暨南大学本科生60名。使用冠有“只有一个陈述是正确的”作为限制条件的双陈述推理任务。实验1为纯命题任务,实验2为角色化任务。t检验的结果表明被试只考虑了正确的陈述,却忽略了错误的陈述而出现推理的错觉。结果支持了心理模型理论中的正面表征原则,初步提出正反信息转换机制的观点。     

同伴团体对儿童青少年学业成就和社会功能关系的影响

运用同伴评价、教师评估和学校记录等多种渠道收集关于同伴团体、社会功能、同伴接纳以及学业成就的资料,旨在考察同伴团体与儿童青少年学业成就和社会功能的关系。研究发现：绝大多数儿童青少年都有自己的同伴团体。这些同伴团体在学业成就上有很高的同质性。学业成就与社会适应无论在团体内的个体水平还是在团体水平上都密切相关。而且,团体的学业表现是个体学业成就和社会适应间的重要调节因素,表明团体学业规范对个体水平上学业成就与社会功能的关系有增强或是减弱的作用。这项研究再一次证明同伴团体在儿童个体发展中的重要意义。     

Dynamic Motivational Processing of Antimarijuana Messages: Coactivation Begets Attention

In the theoretical framework of dynamic motivational activation, this study reveals the dynamics of antimarijuana public service announcement (PSA) processing, especially the processing of co‐occurring positive and negative content. It specifies the important role of endogenous feedback dynamics of the information processing system and teases them apart from exogenous message effects. As suggested by real‐time psychophysiological responses (heart rate, skin conductance level, and facial electromyography), the copresence of positive and negative content is most attention eliciting and is not moderated by individuals' marijuana experience. Marijuana experience, however, increases attention to arousing content in the PSAs, increases smiling responses to positive content, and escalates arousal to the PSAs in general. Implications for designing and evaluating PSAs and health campaigns are discussed.     

Joint Maximum Likelihood Estimation for Diagnostic Classification Models

Joint maximum likelihood estimation (JMLE) is developed for diagnostic classification models (DCMs). JMLE has been barely used in Psychometrics because JMLE parameter estimators typically lack statistical consistency. The JMLE procedure presented here resolves the consistency issue by incorporating an external, statistically consistent estimator of examinees’ proficiency class membership into the joint likelihood function, which subsequently allows for the construction of item parameter estimators that also have the consistency property. Consistency of the JMLE parameter estimators is established within the framework of general DCMs: The JMLE parameter estimators are derived for the Loglinear Cognitive Diagnosis Model (LCDM). Two consistency theorems are proven for the LCDM. Using the framework of general DCMs makes the results and proofs also applicable to DCMs that can be expressed as submodels of the LCDM. Simulation studies are reported for evaluating the performance of JMLE when used with tests of varying length and different numbers of attributes. As a practical application, JMLE is also used with “real world” educational data collected with a language proficiency test.