The mere possession effect of shareable digital coupons: The mediating role of anticipated self-enhancement

Shareable digital coupons have emerged as a new marketing strategy. Prior literature on shareable coupons assumes that shareable coupons can play a role only after they have been shared with others. Surprisingly, we theorize that shareable coupons can come into play as early as when consumers merely possess them, even before consumers share them with others, an effect that precedes the effect of the actual coupon sharing. In this research, we show that the mere possession of shareable digital coupons (not necessarily the actual sharing) is able to induce anticipated self-enhancement among consumers. Hence shareable digital coupons are more effective than non-shareable digital coupons, and the effect is most pronounced among consumers with high image concerns. The higher coupon effectiveness of shareable digital coupons is reflected in consumers' greater urge/intention to acquire the coupon, intention to revisit, willingness to spend, as well as in firm's sales increase when products are promoted with shareable instead of non-shareable digital coupons. Our work contributes to the literature on shareable coupons, the mere possession effects, anticipated self-enhancement, and other-rewarding promotions, and is of important managerial value given the ease with which the shareability feature can be added to coupons.     

Rice-farming areas report more anxiety across two years of the COVID-19 pandemic in China

Cultures responded to the COVID-19 pandemic differently. We investigated cultural differences in mental health during the pandemic. We found regional differences in people's reports of anxiety in China over two years from 2020 to 2021 (N = 1186). People in areas with a history of rice farming reported more anxiety than people in wheat-farming areas. Next, we explored more proximal mechanisms that could help link the distal, historical factor of rice farming to people's modern experience of anxiety. Rice areas scored higher on collectivism and tight social norms than wheat areas, and collectivism, rather than norm tightness, mediated the rice-anxiety relationship. These findings advance our understanding of the distal sources of cultural differences, the proximal mechanisms, and mental health problems during the pandemics.     

场依存性与独立性认知方式对视动错觉的影响

为探讨认知方式对视动性错觉的影响,对100名男性军校学员进行了棒框测验,15名高分者和15名低分者分别作为场依存组和场独立组。每名被试随机给予一系列视动阶跃刺激(5,10,15,20,30,40,60,80,100,120度/秒),每个刺激持续20秒。记录被试视动错觉出现的潜伏期和错觉模糊量。研究结果表明:1.场依存组被试的错觉潜伏期短于场独立组,它与刺激速度呈幂函数关系,而场独立组潜伏期随刺激速度的增加呈直线下降;2.在5—120度/秒的范围内,两组被试错觉量回归成两条直线,两直线回归系数无显著性差异,而截距差别十分显著。因此,场依存性/独立性认知方式是视动错觉个体差异性的一种重要影响因素,它对军事飞行员的心理学选拔和训练有着重要的意义。     

汉字词特征语义提取的实验研究

本研究运用语义判断的方法,对汉字词特征语义的提取做了初步的探讨,被试是28名大学生。实验结果表明,汉字形声字的义符在汉字词定义特征语义提取中有重要作用,在义符与词义一致时,能加速词的定义特征语义的提取。义符对词的特有特征的语义提取无作用,而特有特征的强度能很好地预测提取时间。本研究还发现,词的熟悉性和该词距其上属的语义距离对词的定义特征的语义提取亦有重要影响。     

四组中国被试的归因在维度上相对位置的评定

本文研究了中国被试对十项归因(心境、技巧、知识、机会、努力、帮助、能力、任务、偏好和运气)在五个维度(基源性、稳定性、控制性、预见性和普遍性)上相对位置的评定。并与钱德拉等人(Cbandler & Spies,1984),用美国被试所得的结果进行了比较。实验结果表明中国被试与美国被试评定的一致性达62%。此外,没有一项归因的评定是在维度的极端等极(1.0-2.0或6.0-7.0)。     

特殊青少年感觉寻求特质的研究

本文对优秀少年、少年犯和普通少年进行了感觉寻求特质、认知复杂性、棒框测验和心率的研究。旨在检验和证实F.Farley的有关理论:高感觉寻求者由于寻求刺激方式的不同而具有两种不同的行为倾向;并深入探讨不同少年的认知和生理特点。实验结果表明,少年犯和优秀少年比普通少年具有更高的感觉寻求倾向。优秀少年和少年犯寻求刺激的方面是不同的。优秀少年的认知复杂性分数较高,并倾向于场独立性特征,对新异刺激倾向于朝向反射特点;少年犯则具有较低的认知复杂性和场依存性特征。     

韦氏儿童智力量表中国修订本(WISC-CR)的因素分析

本研究用主成分分析和α因素分析两种方法对韦氏儿童智力量表中国修订本(WISC-CR)以及原量表WISC-R常模进行因素分析,并采用斜交旋转对初始因子矩阵进行转轴处理。结果表明:三因子模型比较符合WISC-CR的结构。常识、类同、词汇和理解四个分测验主要负荷言语理解因子;填图、图片排列、积木、拼图和迷津五个分测验主负荷知觉组织因子;而算术、背数和译码三个分测验主要负荷记忆/不分心因子。WISC-CR与WISC-R各分测验所负荷的各种因子一致性。83-.971,说明WISC-CR保持了原量表的功能,具有较好的结构效度。     

汉语的语境信息对抽象句和具体句回忆的影响

本实验用汉语材料进行实验,考察了语境信息对抽象句和具体句回忆的影响。在实验Ⅰ中抽象目标句和具体目标句镶嵌在随机语境或主题语境中。在随机语境条件下,被试对具体句比抽象句具有较好的回忆成绩;而在主题语境下,两种类型的句子之间的回忆成绩没有差异,具体性效应消失。实验Ⅱ增加了部分整合语境,在这种条件下,构成语境的主要名词与主题语境相同,但没有形成一个完整的主题。结果发现适当的语境对抽象句的回忆有促进作用,部分整合语境的促进作用位于随机语境和主题语境之间。语境对具体句的回忆没有影响。这一结果支持了语境有效模型。