On the predictive validity of attitudes: The roles of direct experience and confidence1

Previous research has demonstrated that behavior is more accurately predicted from attitudes formed via direct, behavioral interaction with the attitude object than from attitudes developed via indirect, nonbehavioral experience. The present research examined the hypothesis that the confidence with which an attitude is held may be a mediating variable in the observed relationship between the manner of attitude formation and attitude-behavior consistency. In the first experiment, it was demonstrated that subjects who formed their attitudes through direct experience held those attitudes more confidently and behaved more consistently with those attitudes than did subjects who formed their attitudes through indirect experience. In the second experiment, it was found that, regardless of the manner of attitude formation, subjects who were led to believe that they held their attitudes confidently displayed greater attitude-behavior consistency than did subjects led to believe that they held their attitudes with little confidence. Taken together, the results suggest that it may be fruitful to view confidence both as a variable which mediates the effect of the manner of attitude formation on attitude-behavior consistency and as one which, independent of how an attitude is formed, acts as a determinant of attitude-behavior consistency.     

On the relationship of data to theory: A reply to Ronis and Greenwald

Ronis and Greenwald (Dissonance theory revised again: Comment on the paper by Fazio, Zanna, and Cooper. Journal of Experimental Social Psychology, 15, 1979, 62–69) question our integrative formulation of dissonance and self-perception processes. We argue that our formulation provides an explanation of both the full range of results in the literature and our own experimental data, while neither dissonance nor self-perception theory can singly explain the existing data.     

Culture, self, and the emergence of reactance: Is there a “universal” freedom?

In this article we suggest that independent vs. interdependent aspects of the self yield different manifestations of psychological reactance and that this is especially relevant in a cross-cultural context. In Studies 1, 2, and 4 we showed that people from collectivistic cultural backgrounds (individuals holding more interdependent attitudes and values) were less sensitive to a threat to their individual freedom than people from individualistic cultural backgrounds (individuals holding more independent attitudes and values), but more sensitive if their collective freedom was threatened. In Study 3 we activated independent vs. interdependent attitudes and values utilizing a cognitive priming method and yielded similar results as the other studies hinting at the important causal role of self-related aspects in understanding reactance in a cross-cultural context.     

Smoking in movies, implicit associations of smoking with the self, and intentions to smoke

We examined whether identifying with a film character who smokes increases implicit associations of the self with smoking. Undergraduate men were randomly assigned to view film clips in which the male protagonist either smoked or did not smoke. We measured subsequent levels of self-smoking associations using a reaction time task, as well as self-reported beliefs about smoking and smokers. Greater identification with the smoking protagonist predicted stronger implicit associations between the self and smoking (for both smokers and nonsmokers) and increased intention to smoke (among the smokers). Stronger implicit self-smoking associations uniquely predicted increases in smokers' intentions to smoke, over and above the effects of explicit beliefs about smoking. The results provide evidence that exposure to smoking in movies is causally related to changes in smoking-related thoughts, that identification with protagonists is an important feature of narrative influence, and that implicit measures may be useful in predicting deliberative behavior.     

Compensatory conviction in the face of personal uncertainty: going to extremes and being oneself

Study 1 participants' self-integrity (C. M. Steele. 1988) was threatened by deliberative mind-set (S. E. Taylor & P. M. Gollwitzer, 1995) induced uncertainty. They masked the uncertainty with more extreme conviction about social issues. An integrity-repair exercise after the threat, however, eliminated uncertainty and the conviction response. In Study 2, the same threat caused clarified values and more self-consistent personal goals. Two other uncertainty-related threats, mortality salience and temporal discontinuity, caused similar responses: more extreme intergroup bias in Study 3, and more self-consistent personal goals and identifications in Study 4. Going to extremes and being oneself are seen as 2 modes of compensatory conviction used to defend against personal uncertainty. Relevance to cognitive dissonance and authoritarianism theories is discussed, and a new perspective on terror managenment theory (J. Greenberg, S. Solomom, & T. Pyszczynski, 1997) is proposed.     

Are there ��His�� and ��Her�� Types of Decisions? Exploring Gender Differences in the Confirmation Bias

Research on biased information seeking demonstrates that after decisions, people show a preference for supporting rather than conflicting information (confirmation bias). In a laboratory study (N?=?86 German undergraduates), we examined the interactive effects of different decision types and gender on the confirmation bias. Our study revealed that women showed less confirmation bias when the decision concerned themselves and their mate (interdependent decision) compared to a decision concerning only themselves (independent decision). In contrast, men showed less confirmation bias when they made an independent compared to an interdependent decision. Results were discussed in terms of self-construal differences between men and women leading to different motivations (defense vs. accuracy) during the information seeking depending on the decision type.     

Rewriting the self-fulfilling prophecy of social rejection: self-affirmation improves relational security and social behavior up to 2 months later

Chronically insecure individuals often behave in ways that result in the very social rejection that they most fear. We predicted that this typical self-fulfilling prophecy is not immutable. Self-affirmation may improve insecure individuals' relational security, and this improvement may allow them to express more welcoming social behavior. In a longitudinal experiment, a 15-min self-affirmation improved both the relational security and experimenter-rated social behavior of insecure participants up to 4 weeks after the initial intervention. Moreover, the extent to which self-affirmation improved insecure participants' relational security at 4 weeks predicted additional improvements in social behavior another 4 weeks after that. Our finding that insecure participants continued to reap the social benefits of self-affirmation up to 8 weeks after the initial intervention demonstrates that it is indeed possible to rewrite the self-fulfilling prophecy of social rejection.     

Neurocognitive dimensions of lexical complexity in Polish

Neuroimaging studies of English suggest that speech comprehension engages two interdependent systems: a bilateral fronto-temporal network responsible for general perceptual and cognitive processing, and a specialised left-lateralised network supporting specifically linguistic processing. Using fMRI we test this hypothesis in Polish, a Slavic language with rich and diverse morphology. We manipulated general perceptual complexity (presence or absence of an onset-embedded stem, e.g. kotlet ‘cutlet’ vs. kot ‘cat’) and specifically linguistic complexity (presence of an inflectional affix, e.g. dom ‘house, Nom’ vs. dom-u ‘house, Gen’). Non-linguistic complexity activated a bilateral network, as in English, but we found no differences between inflected and uninflected nouns. Instead, all types of words activated left inferior frontal areas, suggesting that all Polish words can be considered linguistically ‘complex’ in processing terms. The results support a dual network hypothesis, but highlight differences between languages like English and Polish, and underline the importance of cross-linguistic comparisons.     

Retaliation Against Sexual Assault: Self-Defense or Public Duty?

The present study explored the notion that females would react more positively toward retaliation against sexual assault than males. In a 2 × 2 design, female and male undergraduates read a vignette in which either a rape victim or her fiance retaliated against the rapist by shooting him (nonfatally). Results indicated that females regarded the retaliatory act as more morally justified than did males and were consistently more lenient in their legal judgments of the retaliator. Correlational analyses indicated that attributing retaliation to the motives of self-defense (for the victim) and "public duty" (for the fiance) may have mediated these judgments. Implications of these findings for the psychology of moral judgment and the legal system are discussed.