Student Political Campaigners: Who Campaigns and What Effect Does It Have on Them?

What characterizes students who become involved in political campaigns and what effects does their campaigning have on them? During a 2-week election recess, about one-third of the students at Princeton University chose to campaign. Those students who did so were liberal rather than radical in their political orientation. Those who participated seemed predisposed to campaign because they thought campaigning was an effective way of bringing about the changes that they sought. Campaigners were more likely than their fellow students to have engaged in political activity before. Such efforts may be evidence of their beliefs that political activity causes change, or might have been the forming experience for those beliefs. If the candidate for whom the student campaigned won the election, the student by and large strengthened or maintained his original attitudes about the efficacy of campaigning. If his candidate lost, the student became more pessimistic about the efficacy of campaigners whose candidates won also changed in an internal direction on a personal-control subscale of Rotter's (1966) internal-external scale; those whose candidates lost tended to change in an external direction.     

A two-dimensional model that employs explicit and implicit attitudes to characterize prejudice

In the authors' 2-dimensional model of prejudice, explicit and implicit attitudes are used to create 4 profiles: truly low prejudiced (TLP: double lows), aversive racists (AR: low explicit modern racism/high implicit prejudice), principled conservatives (PC: high explicit modern racism/low implicit prejudice), and modern racists (MR: double highs). Students completed an Asian Modern Racism Scale and an Asian/White Implicit Association Test. The authors compared the 4 groups' prejudice-related ideologies (i.e., egalitarianism/humanism and social conservatism) and economic/political conservatism (Study 1, N=132). The authors also tested whether MR but not PC (Study 2, N=65) and AR but not TLP (Study 3, N=143) are more likely to negatively evaluate an Asian target when attributional ambiguity is high (vs. low). In support of the model, TLP did not hold prejudice-related ideologies and did not discriminate; AR were low in conservatism and demonstrated the attributional-ambiguity effect; PC did not strongly endorse prejudice-related ideologies and did not discriminate; MR strongly endorsed prejudice-related ideologies, were conservative, and demonstrated the attributional-ambiguity effect. The authors discuss implications for operationalizing and understanding the nature of prejudice.     

Mistreatment of an esteemed other as a consequence affecting dissonance reduction

Recent research has shown that aversive behavioral consequences affect the magnitude of dissonance reduction. The present experiment was conducted to help clarify the meaning of an aversive consequence. In previous research, an aversive event was manipulated by having a subject believe that a counterattitudinal speech he had delivered was successful in convincing one of the subject's colleagues. In the present study, it was argued that convincing a colleague is aversive only to the extent that the colleague is liked. This reasoning was tested in a 2 × 2 factorial experiment in which subjects delivered a counterattitudinal speech to a recipient whom either was or was not liked by the subject and either was or was not convinced by the subject's speech. It was predicted and found that the subject would evidence attitude change only in the condition in which the speech led to the aversive event of successfully convincing an esteemed other. The results were discussed in terms of refining the relationship between attitude discrepant behavior and attitude change.     

Toward a situational analysis of gender differences in aggression

The present study explored the notion that frustration in situations congruent with traditional sex roles will elicit higher levels of aggression from both women and men than will frustration in sex-role incongruent situations. In a 2×2 design, female and male undergraduates read a feminine or masculine vignette describing an individual prevented by a classmate from practicing for an examination in dance or body-building exercises. Subjects in gender-congruent conditions perceived the examination as more important and advocated more aggressive responses than did subjects in gender-incongruent conditions. Males were significantly more aggressive than females only in the masculine situation; in the feminine situation, this difference was reduced or eliminated. The implications of these results for the interpretation of apparent sex differences in aggression are discussed.The present research was supported by Canada Council Grant S76-0344 to the second author and was conducted while the first author was supported by an Ontario Graduate Scholarship. The authors wish to thank Ann Werner for help in preparing and pilot testing the materials. This article was presented as a paper at the Association for Women in Psychology Conference in Dallas, March 8–11, 1979.     

Repression-sensitization differences in responses to a decision

Repression-sensitization differences in postdecisional dissonance reduction were investigated. Repressors (who typically employ “avoidance” strategies for dealing with threatening stimuli) and sensitizers (who typically “approach” threatening stimuli) were allowed to choose and keep, as payment for participation in the experiment, one of two pairs of long-playing record albums. Control subjects indicated which pair of albums they preferred, but did not expect to keep the albums. Measures of postdecisional intellectualization (an “approach” strategy for dealing with dissonance, which involves separating affect from cognition) showed that experimental sensitizers intellectualized more than subjects in any other group. Measures of postdecisional attitude change, on the other hand, revealed no differences between any of the groups. The implications of these results for our understanding of repression-sensitization differences in responses to a decision were discussed.     

Establishing a causal chain: why experiments are often more effective than mediational analyses in examining psychological processes

The authors propose that experiments that utilize mediational analyses as suggested by R. M. Baron and D. A. Kenny (1986) are overused and sometimes improperly held up as necessary for a good social psychological paper. The authors argue that when it is easy to manipulate and measure a proposed psychological process that a series of experiments that demonstrates the proposed causal chain is superior. They further argue that when it is easy to manipulate a proposed psychological process but difficult to measure it that designs that examine underlying process by utilizing moderation can be effective. It is only when measurement of a proposed psychological process is easy and manipulation of it is difficult that designs that rely on mediational analyses should be preferred, and even in these situations careful consideration should be given to the limiting factors of such designs.     

Dissonance motivation: Its nature,persistence, and reinstatement

This paper examines whether arousal is a necessary component of the motivation to reduce dissonance. Alternative responses to attitude-behavior inconsistency include attitude change, explaining the behavior by a consonant cognition (i.e., low choice), and attributing the dissonance-induced state to an alternative source, such as the purported side effects of an ingested “drug.” For conditions in which there are few consonant cognitions (i.e., high choice), a comparison of different “drug” conditions in which attitude change does or does not occur was expected to clarify which components of the dissonance-induced state mediate attitude change. Attitude change occurred in high choice conditions where the “drug” was described as pleasant, but not in high choice conditions where the “drug” was described as unpleasant or in a low choice condition. In addition, when the “drug” was descibed as arousing there was, if anything, more attitude change than when the “drug” was described as nonarousing. These results suggest that unpleasantness and not arousal per se is the motivating factor in dissonance reduction. The effects of the passage of time and reinstating the counterattitudinal behavior on the alternative responses to attitude-behavior inconsistency were also examined. Subjects returned 2 weeks later, stated their attitudes, recalled their original counterattitudinal essay, and again stated their attitudes. Although there was a general decrease in attitude change during this period, the pattern of attitude change remained basically the same. Attitude change following reinstatement increased from its original level only in those conditions where it had been initially attenuated through misattribution or a consonant cognition.