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Double‐discount is an effective format for promoting purchase decisions. However, extant literature has overlooked how temporal order of discounts applied affects consumers’ purchase decisions. In this paper, we show that the sequence of discount magnitude (e.g., 10% followed by 40% vs. 40% followed by 10%) leads to biases in consumer judgment and influences the perceived appeal and purchase intention of the deal. We term this the double‐discount sequence effect. Using four experiments, we showed that double‐discount in an ascending sequence (e.g., taking 10% off, then an additional 40% off) is preferable over that in a descending sequence. We also found that discount application sequence—but not the presentation order—matters to consumers. Consumers anchor on the first discount they encounter and evaluate the second discount with respect to this first one. 相似文献
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驾驶员心理品质检测中的杆型人形图法 总被引:1,自引:0,他引:1
在汽车驾驶员心理品质检测研究中,我们根据数学中的多变量图分析方法,并汲取简笔画的优点,用19个人形图变量代表检测所得的17种心理品质数据,来具体、形象地再现每个驾驶员心理品质变量的整体关系。这对于检测结果的分类或进行系统化分析具有重要的实用意义。 相似文献
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H. Y. Wu Y. H. Chen P. F. Yin Z. R. Zhang X. Y. Han X. Y. Li 《Philosophical Magazine Letters》2019,99(1):29-38
The effects of pressure on the mechanical and dynamical stability of NaAlSi have been fully investigated by first-principles calculations within the generalised gradient approximation (GGA). The obtained results show that the optimised lattice constants, atomic positions and elastic constants at ambient pressure are in good agreement with the available experimental and theoretical data. The lattice constants decrease monotonically with increasing pressure. The elastic constant C11, C12, C13, C33 and C66 increase while C44 decreases with increasing pressure. It is found that NaAlSi is mechanically unstable when the pressure is above 25.97?GPa. The phonon-dispersion curves along several high symmetry lines are obtained. The phonon frequencies at the Z point decrease with increasing pressure and completely soften to zero at 27.52?GPa, further confirming the structural instability of NaAlSi. 相似文献
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This study introduces the Amsterdam Chess Test (ACT). The ACT measures chess playing proficiency through 5 tasks: a choose-a-move task (comprising two parallel tests), a motivation questionnaire, a predict-a-move task, a verbal knowledge questionnaire, and a recall task. The validity of these tasks was established using external criteria based on the Elo chess rating system. Results from a representative sample of active chess players showed that the ACT is a very reliable test for chess expertise and that ACT has high predictive validity. Several hypotheses about the relationships between chess expertise, chess knowledge, motivation, and memory were tested. Incorporating response latencies in test scores is shown to lead to an increase in criterion validity, particularly for easy items. 相似文献